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The 2007-2012 Outlook for Bottled Gin in the United States - Product Image

The 2007-2012 Outlook for Bottled Gin in the United States

  • Published: September 2006
  • Region: United States
  • 682 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for bottled READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 14
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 42
3.8 Latent Demand by Year - Hawaii 61
3.9 Cities Sorted by Rank - Hawaii 62
3.10 Cities Sorted by Zipcode - Hawaii 64
3.11 Latent Demand by Year - Nevada 67
3.12 Cities Sorted by Rank - Nevada 68
3.13 Cities Sorted by Zipcode - Nevada 69
3.14 Latent Demand by Year - Oregon 71
3.15 Cities Sorted by Rank - Oregon 72
3.16 Cities Sorted by Zipcode - Oregon 75
3.17 Latent Demand by Year - Washington 80
3.18 Cities Sorted by Rank - Washington 81
3.19 Cities Sorted by Zipcode - Washington 88
4 GREAT LAKES 95
4.1 Executive Summary 95
4.2 Latent Demand by Year - Illinois 97
4.3 Cities Sorted by Rank - Illinois 98
4.4 Cities Sorted by Zipcode - Illinois 111
4.5 Latent Demand by Year - Indiana 124
4.6 Cities Sorted by Rank - Indiana 125
4.7 Cities Sorted by Zipcode - Indiana 131
4.8 Latent Demand by Year - Michigan 138
4.9 Cities Sorted by Rank - Michigan 139
4.10 Cities Sorted by Zipcode - Michigan 147
4.11 Latent Demand by Year - Ohio 156
4.12 Cities Sorted by Rank - Ohio 157
4.13 Cities Sorted by Zipcode - Ohio 169
4.14 Latent Demand by Year - Wisconsin 182
4.15 Cities Sorted by Rank - Wisconsin 183
4.16 Cities Sorted by Zipcode - Wisconsin 193
5 MID-ATLANTIC 204
5.1 Executive Summary 204
5.2 Latent Demand by Year - Delaware 206
5.3 Cities Sorted by Rank - Delaware 207
5.4 Cities Sorted by Zipcode - Delaware 208
5.5 Latent Demand by Year - District of Columbia 209
5.6 Cities Sorted by Rank - District of Columbia 210
5.7 Cities Sorted by Zipcode - District of Columbia 210
5.8 Latent Demand by Year - Maryland 211
5.9 Cities Sorted by Rank - Maryland 212
5.10 Cities Sorted by Zipcode - Maryland 218
5.11 Latent Demand by Year - New Jersey 224
5.12 Cities Sorted by Rank - New Jersey 225
5.13 Cities Sorted by Zipcode - New Jersey 234
5.14 Latent Demand by Year - New York 243
5.15 Cities Sorted by Rank - New York 244
5.16 Cities Sorted by Zipcode - New York 269
5.17 Latent Demand by Year - Pennsylvania 296
5.18 Cities Sorted by Rank - Pennsylvania 297
5.19 Cities Sorted by Zipcode - Pennsylvania 312
6 NEW ENGLAND 328
6.1 Executive Summary 328
6.2 Latent Demand by Year - Connecticut 330
6.3 Cities Sorted by Rank - Connecticut 331
6.4 Cities Sorted by Zipcode - Connecticut 335
6.5 Latent Demand by Year - Maine 340
6.6 Cities Sorted by Rank - Maine 341
6.7 Cities Sorted by Zipcode - Maine 346
6.8 Latent Demand by Year - Massachusetts 352
6.9 Cities Sorted by Rank - Massachusetts 353
6.10 Cities Sorted by Zipcode - Massachusetts 361
6.11 Latent Demand by Year - New Hampshire 370
6.12 Cities Sorted by Rank - New Hampshire 371
6.13 Cities Sorted by Zipcode - New Hampshire 375
6.14 Latent Demand by Year - Rhode Island 379
6.15 Cities Sorted by Rank - Rhode Island 380
6.16 Cities Sorted by Zipcode - Rhode Island 381
6.17 Latent Demand by Year - Vermont 383
6.18 Cities Sorted by Rank - Vermont 384
6.19 Cities Sorted by Zipcode - Vermont 387
7 PLAINS 391
7.1 Executive Summary 391
7.2 Latent Demand by Year - Iowa 393
7.3 Cities Sorted by Rank - Iowa 394
7.4 Cities Sorted by Zipcode - Iowa 398
7.5 Latent Demand by Year - Kansas 404
7.6 Cities Sorted by Rank - Kansas 405
7.7 Cities Sorted by Zipcode - Kansas 408
7.8 Latent Demand by Year - Minnesota 412
7.9 Cities Sorted by Rank - Minnesota 413
7.10 Cities Sorted by Zipcode - Minnesota 419
7.11 Latent Demand by Year - Missouri 426
7.12 Cities Sorted by Rank - Missouri 427
7.13 Cities Sorted by Zipcode - Missouri 433
7.14 Latent Demand by Year - Nebraska 439
7.15 Cities Sorted by Rank - Nebraska 440
7.16 Cities Sorted by Zipcode - Nebraska 441
7.17 Latent Demand by Year - North Dakota 444
7.18 Cities Sorted by Rank - North Dakota 445
7.19 Cities Sorted by Zipcode - North Dakota 445
7.20 Latent Demand by Year - South Dakota 447
7.21 Cities Sorted by Rank - South Dakota 448
7.22 Cities Sorted by Zipcode - South Dakota 449
8 ROCKIES 450
8.1 Executive Summary 450
8.2 Latent Demand by Year - Colorado 452
8.3 Cities Sorted by Rank - Colorado 453
8.4 Cities Sorted by Zipcode - Colorado 457
8.5 Latent Demand by Year - Idaho 461
8.6 Cities Sorted by Rank - Idaho 462
8.7 Cities Sorted by Zipcode - Idaho 463
8.8 Latent Demand by Year - Montana 465
8.9 Cities Sorted by Rank - Montana 466
8.10 Cities Sorted by Zipcode - Montana 467
8.11 Latent Demand by Year - Utah 469
8.12 Cities Sorted by Rank - Utah 470
8.13 Cities Sorted by Zipcode - Utah 473
8.14 Latent Demand by Year - Wyoming 477
8.15 Cities Sorted by Rank - Wyoming 478
8.16 Cities Sorted by Zipcode - Wyoming 479
9 SOUTHEAST 480
9.1 Executive Summary 480
9.2 Latent Demand by Year - Alabama 482
9.3 Cities Sorted by Rank - Alabama 483
9.4 Cities Sorted by Zipcode - Alabama 488
9.5 Latent Demand by Year - Arkansas 493
9.6 Cities Sorted by Rank - Arkansas 494
9.7 Cities Sorted by Zipcode - Arkansas 497
9.8 Latent Demand by Year - Florida 501
9.9 Cities Sorted by Rank - Florida 502
9.10 Cities Sorted by Zipcode - Florida 517
9.11 Latent Demand by Year - Georgia 532
9.12 Cities Sorted by Rank - Georgia 533
9.13 Cities Sorted by Zipcode - Georgia 539
9.14 Latent Demand by Year - Kentucky 546
9.15 Cities Sorted by Rank - Kentucky 547
9.16 Cities Sorted by Zipcode - Kentucky 551
9.17 Latent Demand by Year - Louisiana 555
9.18 Cities Sorted by Rank - Louisiana 556
9.19 Cities Sorted by Zipcode - Louisiana 560
9.20 Latent Demand by Year - Mississippi 565
9.21 Cities Sorted by Rank - Mississippi 566
9.22 Cities Sorted by Zipcode - Mississippi 568
9.23 Latent Demand by Year - North Carolina 572
9.24 Cities Sorted by Rank - North Carolina 573
9.25 Cities Sorted by Zipcode - North Carolina 580
9.26 Latent Demand by Year - South Carolina 587
9.27 Cities Sorted by Rank - South Carolina 588
9.28 Cities Sorted by Zipcode - South Carolina 592
9.29 Latent Demand by Year - Tennessee 597
9.30 Cities Sorted by Rank - Tennessee 598
9.31 Cities Sorted by Zipcode - Tennessee 603
9.32 Latent Demand by Year - Virginia 608
9.33 Cities Sorted by Rank - Virginia 609
9.34 Cities Sorted by Zipcode - Virginia 613
9.35 Latent Demand by Year - West Virginia 618
9.36 Cities Sorted by Rank - West Virginia 619
9.37 Cities Sorted by Zipcode - West Virginia 621
10 SOUTHWEST 623
10.1 Executive Summary 623
10.2 Latent Demand by Year - Arizona 624
10.3 Cities Sorted by Rank - Arizona 625
10.4 Cities Sorted by Zipcode - Arizona 628
10.5 Latent Demand by Year - New Mexico 632
10.6 Cities Sorted by Rank - New Mexico 633
10.7 Cities Sorted by Zipcode - New Mexico 635
10.8 Latent Demand by Year - Oklahoma 637
10.9 Cities Sorted by Rank - Oklahoma 638
10.10 Cities Sorted by Zipcode - Oklahoma 641
10.11 Latent Demand by Year - Texas 646
10.12 Cities Sorted by Rank - Texas 647
10.13 Cities Sorted by Zipcode - Texas 663
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 681
11.1 Disclaimers & Safe Harbor 681
11.2 User Agreement Provisions 682

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