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The 2007-2012 Outlook for Chips Excluding Tortilla, Corn, and Potato Varieties in the United States - Product Image

The 2007-2012 Outlook for Chips Excluding Tortilla, Corn, and Potato Varieties in the United States

  • Published: September 2006
  • Region: United States
  • 697 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for chips excluding READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 15
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 42
3.8 Latent Demand by Year - Hawaii 62
3.9 Cities Sorted by Rank - Hawaii 63
3.10 Cities Sorted by Zipcode - Hawaii 65
3.11 Latent Demand by Year - Nevada 68
3.12 Cities Sorted by Rank - Nevada 69
3.13 Cities Sorted by Zipcode - Nevada 70
3.14 Latent Demand by Year - Oregon 72
3.15 Cities Sorted by Rank - Oregon 73
3.16 Cities Sorted by Zipcode - Oregon 77
3.17 Latent Demand by Year - Washington 81
3.18 Cities Sorted by Rank - Washington 82
3.19 Cities Sorted by Zipcode - Washington 89
4 GREAT LAKES 97
4.1 Executive Summary 97
4.2 Latent Demand by Year - Illinois 98
4.3 Cities Sorted by Rank - Illinois 99
4.4 Cities Sorted by Zipcode - Illinois 112
4.5 Latent Demand by Year - Indiana 126
4.6 Cities Sorted by Rank - Indiana 127
4.7 Cities Sorted by Zipcode - Indiana 133
4.8 Latent Demand by Year - Michigan 140
4.9 Cities Sorted by Rank - Michigan 141
4.10 Cities Sorted by Zipcode - Michigan 149
4.11 Latent Demand by Year - Ohio 159
4.12 Cities Sorted by Rank - Ohio 160
4.13 Cities Sorted by Zipcode - Ohio 172
4.14 Latent Demand by Year - Wisconsin 185
4.15 Cities Sorted by Rank - Wisconsin 186
4.16 Cities Sorted by Zipcode - Wisconsin 196
5 MID-ATLANTIC 207
5.1 Executive Summary 207
5.2 Latent Demand by Year - Delaware 208
5.3 Cities Sorted by Rank - Delaware 209
5.4 Cities Sorted by Zipcode - Delaware 210
5.5 Latent Demand by Year - District of Columbia 211
5.6 Cities Sorted by Rank - District of Columbia 213
5.7 Cities Sorted by Zipcode - District of Columbia 213
5.8 Latent Demand by Year - Maryland 214
5.9 Cities Sorted by Rank - Maryland 215
5.10 Cities Sorted by Zipcode - Maryland 221
5.11 Latent Demand by Year - New Jersey 227
5.12 Cities Sorted by Rank - New Jersey 228
5.13 Cities Sorted by Zipcode - New Jersey 237
5.14 Latent Demand by Year - New York 247
5.15 Cities Sorted by Rank - New York 248
5.16 Cities Sorted by Zipcode - New York 274
5.17 Latent Demand by Year - Pennsylvania 300
5.18 Cities Sorted by Rank - Pennsylvania 301
5.19 Cities Sorted by Zipcode - Pennsylvania 316
6 NEW ENGLAND 333
6.1 Executive Summary 333
6.2 Latent Demand by Year - Connecticut 334
6.3 Cities Sorted by Rank - Connecticut 335
6.4 Cities Sorted by Zipcode - Connecticut 340
6.5 Latent Demand by Year - Maine 345
6.6 Cities Sorted by Rank - Maine 346
6.7 Cities Sorted by Zipcode - Maine 351
6.8 Latent Demand by Year - Massachusetts 357
6.9 Cities Sorted by Rank - Massachusetts 358
6.10 Cities Sorted by Zipcode - Massachusetts 366
6.11 Latent Demand by Year - New Hampshire 376
6.12 Cities Sorted by Rank - New Hampshire 377
6.13 Cities Sorted by Zipcode - New Hampshire 381
6.14 Latent Demand by Year - Rhode Island 386
6.15 Cities Sorted by Rank - Rhode Island 387
6.16 Cities Sorted by Zipcode - Rhode Island 388
6.17 Latent Demand by Year - Vermont 390
6.18 Cities Sorted by Rank - Vermont 391
6.19 Cities Sorted by Zipcode - Vermont 394
7 PLAINS 398
7.1 Executive Summary 398
7.2 Latent Demand by Year - Iowa 400
7.3 Cities Sorted by Rank - Iowa 401
7.4 Cities Sorted by Zipcode - Iowa 405
7.5 Latent Demand by Year - Kansas 411
7.6 Cities Sorted by Rank - Kansas 412
7.7 Cities Sorted by Zipcode - Kansas 415
7.8 Latent Demand by Year - Minnesota 419
7.9 Cities Sorted by Rank - Minnesota 420
7.10 Cities Sorted by Zipcode - Minnesota 426
7.11 Latent Demand by Year - Missouri 433
7.12 Cities Sorted by Rank - Missouri 434
7.13 Cities Sorted by Zipcode - Missouri 440
7.14 Latent Demand by Year - Nebraska 447
7.15 Cities Sorted by Rank - Nebraska 448
7.16 Cities Sorted by Zipcode - Nebraska 450
7.17 Latent Demand by Year - North Dakota 452
7.18 Cities Sorted by Rank - North Dakota 453
7.19 Cities Sorted by Zipcode - North Dakota 454
7.20 Latent Demand by Year - South Dakota 455
7.21 Cities Sorted by Rank - South Dakota 456
7.22 Cities Sorted by Zipcode - South Dakota 457
8 ROCKIES 459
8.1 Executive Summary 459
8.2 Latent Demand by Year - Colorado 460
8.3 Cities Sorted by Rank - Colorado 461
8.4 Cities Sorted by Zipcode - Colorado 465
8.5 Latent Demand by Year - Idaho 470
8.6 Cities Sorted by Rank - Idaho 471
8.7 Cities Sorted by Zipcode - Idaho 473
8.8 Latent Demand by Year - Montana 475
8.9 Cities Sorted by Rank - Montana 476
8.10 Cities Sorted by Zipcode - Montana 478
8.11 Latent Demand by Year - Utah 480
8.12 Cities Sorted by Rank - Utah 481
8.13 Cities Sorted by Zipcode - Utah 484
8.14 Latent Demand by Year - Wyoming 488
8.15 Cities Sorted by Rank - Wyoming 489
8.16 Cities Sorted by Zipcode - Wyoming 490
9 SOUTHEAST 492
9.1 Executive Summary 492
9.2 Latent Demand by Year - Alabama 493
9.3 Cities Sorted by Rank - Alabama 494
9.4 Cities Sorted by Zipcode - Alabama 499
9.5 Latent Demand by Year - Arkansas 504
9.6 Cities Sorted by Rank - Arkansas 505
9.7 Cities Sorted by Zipcode - Arkansas 508
9.8 Latent Demand by Year - Florida 512
9.9 Cities Sorted by Rank - Florida 513
9.10 Cities Sorted by Zipcode - Florida 528
9.11 Latent Demand by Year - Georgia 543
9.12 Cities Sorted by Rank - Georgia 544
9.13 Cities Sorted by Zipcode - Georgia 550
9.14 Latent Demand by Year - Kentucky 557
9.15 Cities Sorted by Rank - Kentucky 558
9.16 Cities Sorted by Zipcode - Kentucky 562
9.17 Latent Demand by Year - Louisiana 566
9.18 Cities Sorted by Rank - Louisiana 567
9.19 Cities Sorted by Zipcode - Louisiana 571
9.20 Latent Demand by Year - Mississippi 576
9.21 Cities Sorted by Rank - Mississippi 577
9.22 Cities Sorted by Zipcode - Mississippi 580
9.23 Latent Demand by Year - North Carolina 583
9.24 Cities Sorted by Rank - North Carolina 584
9.25 Cities Sorted by Zipcode - North Carolina 591
9.26 Latent Demand by Year - South Carolina 599
9.27 Cities Sorted by Rank - South Carolina 600
9.28 Cities Sorted by Zipcode - South Carolina 604
9.29 Latent Demand by Year - Tennessee 609
9.30 Cities Sorted by Rank - Tennessee 610
9.31 Cities Sorted by Zipcode - Tennessee 615
9.32 Latent Demand by Year - Virginia 620
9.33 Cities Sorted by Rank - Virginia 621
9.34 Cities Sorted by Zipcode - Virginia 626
9.35 Latent Demand by Year - West Virginia 631
9.36 Cities Sorted by Rank - West Virginia 632
9.37 Cities Sorted by Zipcode - West Virginia 634
10 SOUTHWEST 638
10.1 Executive Summary 638
10.2 Latent Demand by Year - Arizona 639
10.3 Cities Sorted by Rank - Arizona 640
10.4 Cities Sorted by Zipcode - Arizona 643
10.5 Latent Demand by Year - New Mexico 647
10.6 Cities Sorted by Rank - New Mexico 648
10.7 Cities Sorted by Zipcode - New Mexico 650
10.8 Latent Demand by Year - Oklahoma 652
10.9 Cities Sorted by Rank - Oklahoma 653
10.10 Cities Sorted by Zipcode - Oklahoma 657
10.11 Latent Demand by Year - Texas 661
10.12 Cities Sorted by Rank - Texas 662
10.13 Cities Sorted by Zipcode - Texas 679
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 696
11.1 Disclaimers & Safe Harbor 696
11.2 User Agreement Provisions 697

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