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The 2007-2012 Outlook for Commercial, Industrial, and Institutional Soap and Detergents Excluding Specialty Cleaners in the United States - Product Image

The 2007-2012 Outlook for Commercial, Industrial, and Institutional Soap and Detergents Excluding Specialty Cleaners in the United States

  • Published: September 2006
  • Region: United States
  • 709 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for commercial, READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
2 SUMMARY OF FINDINGS 16
2.1 Latent Demand in The US 16
3 FAR WEST 18
3.1 Executive Summary 18
3.2 Latent Demand by Year - Alaska 20
3.3 Cities Sorted by Rank - Alaska 21
3.4 Cities Sorted by Zipcode - Alaska 22
3.5 Latent Demand by Year - California 24
3.6 Cities Sorted by Rank - California 25
3.7 Cities Sorted by Zipcode - California 44
3.8 Latent Demand by Year - Hawaii 64
3.9 Cities Sorted by Rank - Hawaii 65
3.10 Cities Sorted by Zipcode - Hawaii 67
3.11 Latent Demand by Year - Nevada 70
3.12 Cities Sorted by Rank - Nevada 71
3.13 Cities Sorted by Zipcode - Nevada 72
3.14 Latent Demand by Year - Oregon 74
3.15 Cities Sorted by Rank - Oregon 75
3.16 Cities Sorted by Zipcode - Oregon 79
3.17 Latent Demand by Year - Washington 83
3.18 Cities Sorted by Rank - Washington 84
3.19 Cities Sorted by Zipcode - Washington 91
4 GREAT LAKES 99
4.1 Executive Summary 99
4.2 Latent Demand by Year - Illinois 101
4.3 Cities Sorted by Rank - Illinois 102
4.4 Cities Sorted by Zipcode - Illinois 115
4.5 Latent Demand by Year - Indiana 129
4.6 Cities Sorted by Rank - Indiana 130
4.7 Cities Sorted by Zipcode - Indiana 136
4.8 Latent Demand by Year - Michigan 143
4.9 Cities Sorted by Rank - Michigan 144
4.10 Cities Sorted by Zipcode - Michigan 152
4.11 Latent Demand by Year - Ohio 161
4.12 Cities Sorted by Rank - Ohio 162
4.13 Cities Sorted by Zipcode - Ohio 174
4.14 Latent Demand by Year - Wisconsin 187
4.15 Cities Sorted by Rank - Wisconsin 188
4.16 Cities Sorted by Zipcode - Wisconsin 198
5 MID-ATLANTIC 209
5.1 Executive Summary 209
5.2 Latent Demand by Year - Delaware 211
5.3 Cities Sorted by Rank - Delaware 212
5.4 Cities Sorted by Zipcode - Delaware 213
5.5 Latent Demand by Year - District of Columbia 214
5.6 Cities Sorted by Rank - District of Columbia 216
5.7 Cities Sorted by Zipcode - District of Columbia 216
5.8 Latent Demand by Year - Maryland 217
5.9 Cities Sorted by Rank - Maryland 218
5.10 Cities Sorted by Zipcode - Maryland 224
5.11 Latent Demand by Year - New Jersey 231
5.12 Cities Sorted by Rank - New Jersey 232
5.13 Cities Sorted by Zipcode - New Jersey 241
5.14 Latent Demand by Year - New York 250
5.15 Cities Sorted by Rank - New York 252
5.16 Cities Sorted by Zipcode - New York 278
5.17 Latent Demand by Year - Pennsylvania 304
5.18 Cities Sorted by Rank - Pennsylvania 305
5.19 Cities Sorted by Zipcode - Pennsylvania 321
6 NEW ENGLAND 337
6.1 Executive Summary 337
6.2 Latent Demand by Year - Connecticut 339
6.3 Cities Sorted by Rank - Connecticut 340
6.4 Cities Sorted by Zipcode - Connecticut 345
6.5 Latent Demand by Year - Maine 350
6.6 Cities Sorted by Rank - Maine 351
6.7 Cities Sorted by Zipcode - Maine 356
6.8 Latent Demand by Year - Massachusetts 362
6.9 Cities Sorted by Rank - Massachusetts 363
6.10 Cities Sorted by Zipcode - Massachusetts 371
6.11 Latent Demand by Year - New Hampshire 380
6.12 Cities Sorted by Rank - New Hampshire 381
6.13 Cities Sorted by Zipcode - New Hampshire 385
6.14 Latent Demand by Year - Rhode Island 390
6.15 Cities Sorted by Rank - Rhode Island 391
6.16 Cities Sorted by Zipcode - Rhode Island 392
6.17 Latent Demand by Year - Vermont 394
6.18 Cities Sorted by Rank - Vermont 395
6.19 Cities Sorted by Zipcode - Vermont 398
7 PLAINS 402
7.1 Executive Summary 402
7.2 Latent Demand by Year - Iowa 404
7.3 Cities Sorted by Rank - Iowa 405
7.4 Cities Sorted by Zipcode - Iowa 410
7.5 Latent Demand by Year - Kansas 415
7.6 Cities Sorted by Rank - Kansas 416
7.7 Cities Sorted by Zipcode - Kansas 419
7.8 Latent Demand by Year - Minnesota 423
7.9 Cities Sorted by Rank - Minnesota 424
7.10 Cities Sorted by Zipcode - Minnesota 431
7.11 Latent Demand by Year - Missouri 438
7.12 Cities Sorted by Rank - Missouri 439
7.13 Cities Sorted by Zipcode - Missouri 445
7.14 Latent Demand by Year - Nebraska 451
7.15 Cities Sorted by Rank - Nebraska 453
7.16 Cities Sorted by Zipcode - Nebraska 455
7.17 Latent Demand by Year - North Dakota 457
7.18 Cities Sorted by Rank - North Dakota 458
7.19 Cities Sorted by Zipcode - North Dakota 459
7.20 Latent Demand by Year - South Dakota 460
7.21 Cities Sorted by Rank - South Dakota 461
7.22 Cities Sorted by Zipcode - South Dakota 462
8 ROCKIES 464
8.1 Executive Summary 464
8.2 Latent Demand by Year - Colorado 466
8.3 Cities Sorted by Rank - Colorado 467
8.4 Cities Sorted by Zipcode - Colorado 471
8.5 Latent Demand by Year - Idaho 476
8.6 Cities Sorted by Rank - Idaho 477
8.7 Cities Sorted by Zipcode - Idaho 479
8.8 Latent Demand by Year - Montana 481
8.9 Cities Sorted by Rank - Montana 482
8.10 Cities Sorted by Zipcode - Montana 484
8.11 Latent Demand by Year - Utah 486
8.12 Cities Sorted by Rank - Utah 487
8.13 Cities Sorted by Zipcode - Utah 490
8.14 Latent Demand by Year - Wyoming 494
8.15 Cities Sorted by Rank - Wyoming 495
8.16 Cities Sorted by Zipcode - Wyoming 496
9 SOUTHEAST 498
9.1 Executive Summary 498
9.2 Latent Demand by Year - Alabama 500
9.3 Cities Sorted by Rank - Alabama 501
9.4 Cities Sorted by Zipcode - Alabama 506
9.5 Latent Demand by Year - Arkansas 511
9.6 Cities Sorted by Rank - Arkansas 512
9.7 Cities Sorted by Zipcode - Arkansas 515
9.8 Latent Demand by Year - Florida 519
9.9 Cities Sorted by Rank - Florida 520
9.10 Cities Sorted by Zipcode - Florida 535
9.11 Latent Demand by Year - Georgia 550
9.12 Cities Sorted by Rank - Georgia 551
9.13 Cities Sorted by Zipcode - Georgia 557
9.14 Latent Demand by Year - Kentucky 564
9.15 Cities Sorted by Rank - Kentucky 565
9.16 Cities Sorted by Zipcode - Kentucky 569
9.17 Latent Demand by Year - Louisiana 574
9.18 Cities Sorted by Rank - Louisiana 575
9.19 Cities Sorted by Zipcode - Louisiana 580
9.20 Latent Demand by Year - Mississippi 585
9.21 Cities Sorted by Rank - Mississippi 586
9.22 Cities Sorted by Zipcode - Mississippi 589
9.23 Latent Demand by Year - North Carolina 592
9.24 Cities Sorted by Rank - North Carolina 593
9.25 Cities Sorted by Zipcode - North Carolina 600
9.26 Latent Demand by Year - South Carolina 608
9.27 Cities Sorted by Rank - South Carolina 609
9.28 Cities Sorted by Zipcode - South Carolina 613
9.29 Latent Demand by Year - Tennessee 618
9.30 Cities Sorted by Rank - Tennessee 619
9.31 Cities Sorted by Zipcode - Tennessee 624
9.32 Latent Demand by Year - Virginia 630
9.33 Cities Sorted by Rank - Virginia 631
9.34 Cities Sorted by Zipcode - Virginia 636
9.35 Latent Demand by Year - West Virginia 641
9.36 Cities Sorted by Rank - West Virginia 642
9.37 Cities Sorted by Zipcode - West Virginia 644
10 SOUTHWEST 647
10.1 Executive Summary 647
10.2 Latent Demand by Year - Arizona 649
10.3 Cities Sorted by Rank - Arizona 650
10.4 Cities Sorted by Zipcode - Arizona 653
10.5 Latent Demand by Year - New Mexico 657
10.6 Cities Sorted by Rank - New Mexico 658
10.7 Cities Sorted by Zipcode - New Mexico 660
10.8 Latent Demand by Year - Oklahoma 662
10.9 Cities Sorted by Rank - Oklahoma 663
10.10 Cities Sorted by Zipcode - Oklahoma 667
10.11 Latent Demand by Year - Texas 671
10.12 Cities Sorted by Rank - Texas 672
10.13 Cities Sorted by Zipcode - Texas 689
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 707
12 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 708
12.1 Disclaimers & Safe Harbor 708
12.2 User Agreement Provisions 709

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