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The 2007-2012 Outlook for Monochromatic Television Sets in the United States - Product Image

The 2007-2012 Outlook for Monochromatic Television Sets in the United States

  • ID: 495034
  • September 2006
  • Region: United States
  • 436 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for monochromatic READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 36
3.8 Latent Demand by Year - Hawaii 52
3.9 Cities Sorted by Rank - Hawaii 53
3.10 Cities Sorted by Zipcode - Hawaii 54
3.11 Latent Demand by Year - Nevada 56
3.12 Cities Sorted by Rank - Nevada 57
3.13 Cities Sorted by Zipcode - Nevada 58
3.14 Latent Demand by Year - Oregon 59
3.15 Cities Sorted by Rank - Oregon 60
3.16 Cities Sorted by Zipcode - Oregon 62
3.17 Latent Demand by Year - Washington 65
3.18 Cities Sorted by Rank - Washington 66
3.19 Cities Sorted by Zipcode - Washington 71
4 GREAT LAKES 76
4.1 Executive Summary 76
4.2 Latent Demand by Year - Illinois 78
4.3 Cities Sorted by Rank - Illinois 79
4.4 Cities Sorted by Zipcode - Illinois 87
4.5 Latent Demand by Year - Indiana 96
4.6 Cities Sorted by Rank - Indiana 97
4.7 Cities Sorted by Zipcode - Indiana 100
4.8 Latent Demand by Year - Michigan 103
4.9 Cities Sorted by Rank - Michigan 104
4.10 Cities Sorted by Zipcode - Michigan 108
4.11 Latent Demand by Year - Ohio 113
4.12 Cities Sorted by Rank - Ohio 114
4.13 Cities Sorted by Zipcode - Ohio 121
4.14 Latent Demand by Year - Wisconsin 128
4.15 Cities Sorted by Rank - Wisconsin 129
4.16 Cities Sorted by Zipcode - Wisconsin 134
5 MID-ATLANTIC 139
5.1 Executive Summary 139
5.2 Latent Demand by Year - Delaware 141
5.3 Cities Sorted by Rank - Delaware 142
5.4 Cities Sorted by Zipcode - Delaware 142
5.5 Latent Demand by Year - District of Columbia 143
5.6 Cities Sorted by Rank - District of Columbia 144
5.7 Cities Sorted by Zipcode - District of Columbia 144
5.8 Latent Demand by Year - Maryland 145
5.9 Cities Sorted by Rank - Maryland 146
5.10 Cities Sorted by Zipcode - Maryland 151
5.11 Latent Demand by Year - New Jersey 156
5.12 Cities Sorted by Rank - New Jersey 157
5.13 Cities Sorted by Zipcode - New Jersey 164
5.14 Latent Demand by Year - New York 171
5.15 Cities Sorted by Rank - New York 172
5.16 Cities Sorted by Zipcode - New York 186
5.17 Latent Demand by Year - Pennsylvania 201
5.18 Cities Sorted by Rank - Pennsylvania 202
5.19 Cities Sorted by Zipcode - Pennsylvania 208
6 NEW ENGLAND 215
6.1 Executive Summary 215
6.2 Latent Demand by Year - Connecticut 217
6.3 Cities Sorted by Rank - Connecticut 218
6.4 Cities Sorted by Zipcode - Connecticut 222
6.5 Latent Demand by Year - Maine 226
6.6 Cities Sorted by Rank - Maine 227
6.7 Cities Sorted by Zipcode - Maine 229
6.8 Latent Demand by Year - Massachusetts 231
6.9 Cities Sorted by Rank - Massachusetts 232
6.10 Cities Sorted by Zipcode - Massachusetts 238
6.11 Latent Demand by Year - New Hampshire 246
6.12 Cities Sorted by Rank - New Hampshire 247
6.13 Cities Sorted by Zipcode - New Hampshire 249
6.14 Latent Demand by Year - Rhode Island 252
6.15 Cities Sorted by Rank - Rhode Island 253
6.16 Cities Sorted by Zipcode - Rhode Island 254
6.17 Latent Demand by Year - Vermont 255
6.18 Cities Sorted by Rank - Vermont 256
6.19 Cities Sorted by Zipcode - Vermont 257
7 PLAINS 258
7.1 Executive Summary 258
7.2 Latent Demand by Year - Iowa 260
7.3 Cities Sorted by Rank - Iowa 261
7.4 Cities Sorted by Zipcode - Iowa 263
7.5 Latent Demand by Year - Kansas 265
7.6 Cities Sorted by Rank - Kansas 266
7.7 Cities Sorted by Zipcode - Kansas 267
7.8 Latent Demand by Year - Minnesota 270
7.9 Cities Sorted by Rank - Minnesota 271
7.10 Cities Sorted by Zipcode - Minnesota 275
7.11 Latent Demand by Year - Missouri 279
7.12 Cities Sorted by Rank - Missouri 280
7.13 Cities Sorted by Zipcode - Missouri 283
7.14 Latent Demand by Year - Nebraska 287
7.15 Cities Sorted by Rank - Nebraska 288
7.16 Cities Sorted by Zipcode - Nebraska 289
7.17 Latent Demand by Year - North Dakota 290
7.18 Cities Sorted by Rank - North Dakota 291
7.19 Cities Sorted by Zipcode - North Dakota 291
7.20 Latent Demand by Year - South Dakota 292
7.21 Cities Sorted by Rank - South Dakota 293
7.22 Cities Sorted by Zipcode - South Dakota 293
8 ROCKIES 294
8.1 Executive Summary 294
8.2 Latent Demand by Year - Colorado 296
8.3 Cities Sorted by Rank - Colorado 297
8.4 Cities Sorted by Zipcode - Colorado 299
8.5 Latent Demand by Year - Idaho 303
8.6 Cities Sorted by Rank - Idaho 304
8.7 Cities Sorted by Zipcode - Idaho 305
8.8 Latent Demand by Year - Montana 306
8.9 Cities Sorted by Rank - Montana 307
8.10 Cities Sorted by Zipcode - Montana 307
8.11 Latent Demand by Year - Utah 309
8.12 Cities Sorted by Rank - Utah 310
8.13 Cities Sorted by Zipcode - Utah 312
8.14 Latent Demand by Year - Wyoming 315
8.15 Cities Sorted by Rank - Wyoming 316
8.16 Cities Sorted by Zipcode - Wyoming 316
9 SOUTHEAST 317
9.1 Executive Summary 317
9.2 Latent Demand by Year - Alabama 319
9.3 Cities Sorted by Rank - Alabama 320
9.4 Cities Sorted by Zipcode - Alabama 322
9.5 Latent Demand by Year - Arkansas 325
9.6 Cities Sorted by Rank - Arkansas 326
9.7 Cities Sorted by Zipcode - Arkansas 327
9.8 Latent Demand by Year - Florida 329
9.9 Cities Sorted by Rank - Florida 330
9.10 Cities Sorted by Zipcode - Florida 340
9.11 Latent Demand by Year - Georgia 350
9.12 Cities Sorted by Rank - Georgia 351
9.13 Cities Sorted by Zipcode - Georgia 354
9.14 Latent Demand by Year - Kentucky 358
9.15 Cities Sorted by Rank - Kentucky 359
9.16 Cities Sorted by Zipcode - Kentucky 361
9.17 Latent Demand by Year - Louisiana 363
9.18 Cities Sorted by Rank - Louisiana 364
9.19 Cities Sorted by Zipcode - Louisiana 366
9.20 Latent Demand by Year - Mississippi 368
9.21 Cities Sorted by Rank - Mississippi 369
9.22 Cities Sorted by Zipcode - Mississippi 370
9.23 Latent Demand by Year - North Carolina 372
9.24 Cities Sorted by Rank - North Carolina 373
9.25 Cities Sorted by Zipcode - North Carolina 376
9.26 Latent Demand by Year - South Carolina 380
9.27 Cities Sorted by Rank - South Carolina 381
9.28 Cities Sorted by Zipcode - South Carolina 383
9.29 Latent Demand by Year - Tennessee 385
9.30 Cities Sorted by Rank - Tennessee 386
9.31 Cities Sorted by Zipcode - Tennessee 388
9.32 Latent Demand by Year - Virginia 392
9.33 Cities Sorted by Rank - Virginia 393
9.34 Cities Sorted by Zipcode - Virginia 396
9.35 Latent Demand by Year - West Virginia 399
9.36 Cities Sorted by Rank - West Virginia 400
9.37 Cities Sorted by Zipcode - West Virginia 401
10 SOUTHWEST 402
10.1 Executive Summary 402
10.2 Latent Demand by Year - Arizona 403
10.3 Cities Sorted by Rank - Arizona 404
10.4 Cities Sorted by Zipcode - Arizona 406
10.5 Latent Demand by Year - New Mexico 408
10.6 Cities Sorted by Rank - New Mexico 409
10.7 Cities Sorted by Zipcode - New Mexico 410
10.8 Latent Demand by Year - Oklahoma 411
10.9 Cities Sorted by Rank - Oklahoma 412
10.10 Cities Sorted by Zipcode - Oklahoma 413
10.11 Latent Demand by Year - Texas 416
10.12 Cities Sorted by Rank - Texas 417
10.13 Cities Sorted by Zipcode - Texas 425
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 435
11.1 Disclaimers & Safe Harbor 435
11.2 User Agreement Provisions 436

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