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The 2007-2012 Outlook for Commercial Laundry, Drycleaning, and Pressing Machines in the United States - Product Image

The 2007-2012 Outlook for Commercial Laundry, Drycleaning, and Pressing Machines in the United States

  • Published: September 2006
  • Region: United States
  • 700 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for commercial READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
2 SUMMARY OF FINDINGS 16
2.1 Latent Demand in The US 16
3 FAR WEST 18
3.1 Executive Summary 18
3.2 Latent Demand by Year - Alaska 19
3.3 Cities Sorted by Rank - Alaska 20
3.4 Cities Sorted by Zipcode - Alaska 21
3.5 Latent Demand by Year - California 23
3.6 Cities Sorted by Rank - California 24
3.7 Cities Sorted by Zipcode - California 43
3.8 Latent Demand by Year - Hawaii 63
3.9 Cities Sorted by Rank - Hawaii 64
3.10 Cities Sorted by Zipcode - Hawaii 66
3.11 Latent Demand by Year - Nevada 69
3.12 Cities Sorted by Rank - Nevada 70
3.13 Cities Sorted by Zipcode - Nevada 71
3.14 Latent Demand by Year - Oregon 73
3.15 Cities Sorted by Rank - Oregon 74
3.16 Cities Sorted by Zipcode - Oregon 78
3.17 Latent Demand by Year - Washington 82
3.18 Cities Sorted by Rank - Washington 83
3.19 Cities Sorted by Zipcode - Washington 90
4 GREAT LAKES 98
4.1 Executive Summary 98
4.2 Latent Demand by Year - Illinois 99
4.3 Cities Sorted by Rank - Illinois 100
4.4 Cities Sorted by Zipcode - Illinois 113
4.5 Latent Demand by Year - Indiana 127
4.6 Cities Sorted by Rank - Indiana 128
4.7 Cities Sorted by Zipcode - Indiana 134
4.8 Latent Demand by Year - Michigan 141
4.9 Cities Sorted by Rank - Michigan 142
4.10 Cities Sorted by Zipcode - Michigan 150
4.11 Latent Demand by Year - Ohio 159
4.12 Cities Sorted by Rank - Ohio 160
4.13 Cities Sorted by Zipcode - Ohio 172
4.14 Latent Demand by Year - Wisconsin 185
4.15 Cities Sorted by Rank - Wisconsin 186
4.16 Cities Sorted by Zipcode - Wisconsin 196
5 MID-ATLANTIC 207
5.1 Executive Summary 207
5.2 Latent Demand by Year - Delaware 208
5.3 Cities Sorted by Rank - Delaware 209
5.4 Cities Sorted by Zipcode - Delaware 210
5.5 Latent Demand by Year - District of Columbia 211
5.6 Cities Sorted by Rank - District of Columbia 213
5.7 Cities Sorted by Zipcode - District of Columbia 213
5.8 Latent Demand by Year - Maryland 214
5.9 Cities Sorted by Rank - Maryland 215
5.10 Cities Sorted by Zipcode - Maryland 221
5.11 Latent Demand by Year - New Jersey 228
5.12 Cities Sorted by Rank - New Jersey 229
5.13 Cities Sorted by Zipcode - New Jersey 238
5.14 Latent Demand by Year - New York 248
5.15 Cities Sorted by Rank - New York 249
5.16 Cities Sorted by Zipcode - New York 275
5.17 Latent Demand by Year - Pennsylvania 301
5.18 Cities Sorted by Rank - Pennsylvania 302
5.19 Cities Sorted by Zipcode - Pennsylvania 318
6 NEW ENGLAND 334
6.1 Executive Summary 334
6.2 Latent Demand by Year - Connecticut 336
6.3 Cities Sorted by Rank - Connecticut 337
6.4 Cities Sorted by Zipcode - Connecticut 342
6.5 Latent Demand by Year - Maine 347
6.6 Cities Sorted by Rank - Maine 348
6.7 Cities Sorted by Zipcode - Maine 353
6.8 Latent Demand by Year - Massachusetts 359
6.9 Cities Sorted by Rank - Massachusetts 360
6.10 Cities Sorted by Zipcode - Massachusetts 368
6.11 Latent Demand by Year - New Hampshire 377
6.12 Cities Sorted by Rank - New Hampshire 378
6.13 Cities Sorted by Zipcode - New Hampshire 382
6.14 Latent Demand by Year - Rhode Island 387
6.15 Cities Sorted by Rank - Rhode Island 388
6.16 Cities Sorted by Zipcode - Rhode Island 389
6.17 Latent Demand by Year - Vermont 391
6.18 Cities Sorted by Rank - Vermont 392
6.19 Cities Sorted by Zipcode - Vermont 395
7 PLAINS 399
7.1 Executive Summary 399
7.2 Latent Demand by Year - Iowa 400
7.3 Cities Sorted by Rank - Iowa 401
7.4 Cities Sorted by Zipcode - Iowa 406
7.5 Latent Demand by Year - Kansas 411
7.6 Cities Sorted by Rank - Kansas 412
7.7 Cities Sorted by Zipcode - Kansas 415
7.8 Latent Demand by Year - Minnesota 419
7.9 Cities Sorted by Rank - Minnesota 420
7.10 Cities Sorted by Zipcode - Minnesota 427
7.11 Latent Demand by Year - Missouri 434
7.12 Cities Sorted by Rank - Missouri 435
7.13 Cities Sorted by Zipcode - Missouri 441
7.14 Latent Demand by Year - Nebraska 448
7.15 Cities Sorted by Rank - Nebraska 449
7.16 Cities Sorted by Zipcode - Nebraska 451
7.17 Latent Demand by Year - North Dakota 453
7.18 Cities Sorted by Rank - North Dakota 454
7.19 Cities Sorted by Zipcode - North Dakota 455
7.20 Latent Demand by Year - South Dakota 456
7.21 Cities Sorted by Rank - South Dakota 457
7.22 Cities Sorted by Zipcode - South Dakota 458
8 ROCKIES 460
8.1 Executive Summary 460
8.2 Latent Demand by Year - Colorado 461
8.3 Cities Sorted by Rank - Colorado 462
8.4 Cities Sorted by Zipcode - Colorado 466
8.5 Latent Demand by Year - Idaho 471
8.6 Cities Sorted by Rank - Idaho 472
8.7 Cities Sorted by Zipcode - Idaho 474
8.8 Latent Demand by Year - Montana 476
8.9 Cities Sorted by Rank - Montana 477
8.10 Cities Sorted by Zipcode - Montana 479
8.11 Latent Demand by Year - Utah 481
8.12 Cities Sorted by Rank - Utah 482
8.13 Cities Sorted by Zipcode - Utah 485
8.14 Latent Demand by Year - Wyoming 489
8.15 Cities Sorted by Rank - Wyoming 490
8.16 Cities Sorted by Zipcode - Wyoming 491
9 SOUTHEAST 493
9.1 Executive Summary 493
9.2 Latent Demand by Year - Alabama 494
9.3 Cities Sorted by Rank - Alabama 495
9.4 Cities Sorted by Zipcode - Alabama 500
9.5 Latent Demand by Year - Arkansas 505
9.6 Cities Sorted by Rank - Arkansas 506
9.7 Cities Sorted by Zipcode - Arkansas 509
9.8 Latent Demand by Year - Florida 513
9.9 Cities Sorted by Rank - Florida 514
9.10 Cities Sorted by Zipcode - Florida 529
9.11 Latent Demand by Year - Georgia 544
9.12 Cities Sorted by Rank - Georgia 545
9.13 Cities Sorted by Zipcode - Georgia 551
9.14 Latent Demand by Year - Kentucky 558
9.15 Cities Sorted by Rank - Kentucky 559
9.16 Cities Sorted by Zipcode - Kentucky 563
9.17 Latent Demand by Year - Louisiana 568
9.18 Cities Sorted by Rank - Louisiana 569
9.19 Cities Sorted by Zipcode - Louisiana 574
9.20 Latent Demand by Year - Mississippi 579
9.21 Cities Sorted by Rank - Mississippi 580
9.22 Cities Sorted by Zipcode - Mississippi 583
9.23 Latent Demand by Year - North Carolina 586
9.24 Cities Sorted by Rank - North Carolina 587
9.25 Cities Sorted by Zipcode - North Carolina 594
9.26 Latent Demand by Year - South Carolina 602
9.27 Cities Sorted by Rank - South Carolina 603
9.28 Cities Sorted by Zipcode - South Carolina 607
9.29 Latent Demand by Year - Tennessee 612
9.30 Cities Sorted by Rank - Tennessee 613
9.31 Cities Sorted by Zipcode - Tennessee 618
9.32 Latent Demand by Year - Virginia 624
9.33 Cities Sorted by Rank - Virginia 625
9.34 Cities Sorted by Zipcode - Virginia 630
9.35 Latent Demand by Year - West Virginia 635
9.36 Cities Sorted by Rank - West Virginia 636
9.37 Cities Sorted by Zipcode - West Virginia 638
10 SOUTHWEST 641
10.1 Executive Summary 641
10.2 Latent Demand by Year - Arizona 642
10.3 Cities Sorted by Rank - Arizona 643
10.4 Cities Sorted by Zipcode - Arizona 646
10.5 Latent Demand by Year - New Mexico 650
10.6 Cities Sorted by Rank - New Mexico 651
10.7 Cities Sorted by Zipcode - New Mexico 653
10.8 Latent Demand by Year - Oklahoma 655
10.9 Cities Sorted by Rank - Oklahoma 656
10.10 Cities Sorted by Zipcode - Oklahoma 660
10.11 Latent Demand by Year - Texas 664
10.12 Cities Sorted by Rank - Texas 665
10.13 Cities Sorted by Zipcode - Texas 682
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 699
11.1 Disclaimers & Safe Harbor 699
11.2 User Agreement Provisions 700

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