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The 2007-2012 Outlook for Outdoor Lighting Equipment in the United States - Product Image

The 2007-2012 Outlook for Outdoor Lighting Equipment in the United States

  • Published: September 2006
  • Region: United States
  • 684 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for outdoor READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
2 SUMMARY OF FINDINGS 16
2.1 Latent Demand in The US 16
3 FAR WEST 18
3.1 Executive Summary 18
3.2 Latent Demand by Year - Alaska 20
3.3 Cities Sorted by Rank - Alaska 21
3.4 Cities Sorted by Zipcode - Alaska 22
3.5 Latent Demand by Year - California 24
3.6 Cities Sorted by Rank - California 25
3.7 Cities Sorted by Zipcode - California 44
3.8 Latent Demand by Year - Hawaii 63
3.9 Cities Sorted by Rank - Hawaii 64
3.10 Cities Sorted by Zipcode - Hawaii 66
3.11 Latent Demand by Year - Nevada 69
3.12 Cities Sorted by Rank - Nevada 70
3.13 Cities Sorted by Zipcode - Nevada 71
3.14 Latent Demand by Year - Oregon 73
3.15 Cities Sorted by Rank - Oregon 74
3.16 Cities Sorted by Zipcode - Oregon 77
3.17 Latent Demand by Year - Washington 82
3.18 Cities Sorted by Rank - Washington 83
3.19 Cities Sorted by Zipcode - Washington 90
4 GREAT LAKES 97
4.1 Executive Summary 97
4.2 Latent Demand by Year - Illinois 99
4.3 Cities Sorted by Rank - Illinois 100
4.4 Cities Sorted by Zipcode - Illinois 113
4.5 Latent Demand by Year - Indiana 126
4.6 Cities Sorted by Rank - Indiana 127
4.7 Cities Sorted by Zipcode - Indiana 133
4.8 Latent Demand by Year - Michigan 140
4.9 Cities Sorted by Rank - Michigan 141
4.10 Cities Sorted by Zipcode - Michigan 149
4.11 Latent Demand by Year - Ohio 158
4.12 Cities Sorted by Rank - Ohio 159
4.13 Cities Sorted by Zipcode - Ohio 171
4.14 Latent Demand by Year - Wisconsin 184
4.15 Cities Sorted by Rank - Wisconsin 185
4.16 Cities Sorted by Zipcode - Wisconsin 195
5 MID-ATLANTIC 206
5.1 Executive Summary 206
5.2 Latent Demand by Year - Delaware 208
5.3 Cities Sorted by Rank - Delaware 209
5.4 Cities Sorted by Zipcode - Delaware 210
5.5 Latent Demand by Year - District of Columbia 211
5.6 Cities Sorted by Rank - District of Columbia 212
5.7 Cities Sorted by Zipcode - District of Columbia 212
5.8 Latent Demand by Year - Maryland 213
5.9 Cities Sorted by Rank - Maryland 214
5.10 Cities Sorted by Zipcode - Maryland 220
5.11 Latent Demand by Year - New Jersey 226
5.12 Cities Sorted by Rank - New Jersey 227
5.13 Cities Sorted by Zipcode - New Jersey 236
5.14 Latent Demand by Year - New York 245
5.15 Cities Sorted by Rank - New York 246
5.16 Cities Sorted by Zipcode - New York 271
5.17 Latent Demand by Year - Pennsylvania 298
5.18 Cities Sorted by Rank - Pennsylvania 299
5.19 Cities Sorted by Zipcode - Pennsylvania 314
6 NEW ENGLAND 330
6.1 Executive Summary 330
6.2 Latent Demand by Year - Connecticut 332
6.3 Cities Sorted by Rank - Connecticut 333
6.4 Cities Sorted by Zipcode - Connecticut 337
6.5 Latent Demand by Year - Maine 342
6.6 Cities Sorted by Rank - Maine 343
6.7 Cities Sorted by Zipcode - Maine 348
6.8 Latent Demand by Year - Massachusetts 354
6.9 Cities Sorted by Rank - Massachusetts 355
6.10 Cities Sorted by Zipcode - Massachusetts 363
6.11 Latent Demand by Year - New Hampshire 372
6.12 Cities Sorted by Rank - New Hampshire 373
6.13 Cities Sorted by Zipcode - New Hampshire 377
6.14 Latent Demand by Year - Rhode Island 381
6.15 Cities Sorted by Rank - Rhode Island 382
6.16 Cities Sorted by Zipcode - Rhode Island 383
6.17 Latent Demand by Year - Vermont 385
6.18 Cities Sorted by Rank - Vermont 386
6.19 Cities Sorted by Zipcode - Vermont 389
7 PLAINS 393
7.1 Executive Summary 393
7.2 Latent Demand by Year - Iowa 395
7.3 Cities Sorted by Rank - Iowa 396
7.4 Cities Sorted by Zipcode - Iowa 400
7.5 Latent Demand by Year - Kansas 406
7.6 Cities Sorted by Rank - Kansas 407
7.7 Cities Sorted by Zipcode - Kansas 410
7.8 Latent Demand by Year - Minnesota 414
7.9 Cities Sorted by Rank - Minnesota 415
7.10 Cities Sorted by Zipcode - Minnesota 421
7.11 Latent Demand by Year - Missouri 428
7.12 Cities Sorted by Rank - Missouri 429
7.13 Cities Sorted by Zipcode - Missouri 435
7.14 Latent Demand by Year - Nebraska 441
7.15 Cities Sorted by Rank - Nebraska 442
7.16 Cities Sorted by Zipcode - Nebraska 443
7.17 Latent Demand by Year - North Dakota 446
7.18 Cities Sorted by Rank - North Dakota 447
7.19 Cities Sorted by Zipcode - North Dakota 447
7.20 Latent Demand by Year - South Dakota 449
7.21 Cities Sorted by Rank - South Dakota 450
7.22 Cities Sorted by Zipcode - South Dakota 451
8 ROCKIES 452
8.1 Executive Summary 452
8.2 Latent Demand by Year - Colorado 454
8.3 Cities Sorted by Rank - Colorado 455
8.4 Cities Sorted by Zipcode - Colorado 459
8.5 Latent Demand by Year - Idaho 463
8.6 Cities Sorted by Rank - Idaho 464
8.7 Cities Sorted by Zipcode - Idaho 465
8.8 Latent Demand by Year - Montana 467
8.9 Cities Sorted by Rank - Montana 468
8.10 Cities Sorted by Zipcode - Montana 469
8.11 Latent Demand by Year - Utah 471
8.12 Cities Sorted by Rank - Utah 472
8.13 Cities Sorted by Zipcode - Utah 475
8.14 Latent Demand by Year - Wyoming 479
8.15 Cities Sorted by Rank - Wyoming 480
8.16 Cities Sorted by Zipcode - Wyoming 481
9 SOUTHEAST 482
9.1 Executive Summary 482
9.2 Latent Demand by Year - Alabama 484
9.3 Cities Sorted by Rank - Alabama 485
9.4 Cities Sorted by Zipcode - Alabama 490
9.5 Latent Demand by Year - Arkansas 495
9.6 Cities Sorted by Rank - Arkansas 496
9.7 Cities Sorted by Zipcode - Arkansas 499
9.8 Latent Demand by Year - Florida 503
9.9 Cities Sorted by Rank - Florida 504
9.10 Cities Sorted by Zipcode - Florida 519
9.11 Latent Demand by Year - Georgia 534
9.12 Cities Sorted by Rank - Georgia 535
9.13 Cities Sorted by Zipcode - Georgia 541
9.14 Latent Demand by Year - Kentucky 548
9.15 Cities Sorted by Rank - Kentucky 549
9.16 Cities Sorted by Zipcode - Kentucky 553
9.17 Latent Demand by Year - Louisiana 557
9.18 Cities Sorted by Rank - Louisiana 558
9.19 Cities Sorted by Zipcode - Louisiana 562
9.20 Latent Demand by Year - Mississippi 567
9.21 Cities Sorted by Rank - Mississippi 568
9.22 Cities Sorted by Zipcode - Mississippi 570
9.23 Latent Demand by Year - North Carolina 574
9.24 Cities Sorted by Rank - North Carolina 575
9.25 Cities Sorted by Zipcode - North Carolina 582
9.26 Latent Demand by Year - South Carolina 589
9.27 Cities Sorted by Rank - South Carolina 590
9.28 Cities Sorted by Zipcode - South Carolina 594
9.29 Latent Demand by Year - Tennessee 599
9.30 Cities Sorted by Rank - Tennessee 600
9.31 Cities Sorted by Zipcode - Tennessee 605
9.32 Latent Demand by Year - Virginia 610
9.33 Cities Sorted by Rank - Virginia 611
9.34 Cities Sorted by Zipcode - Virginia 615
9.35 Latent Demand by Year - West Virginia 620
9.36 Cities Sorted by Rank - West Virginia 621
9.37 Cities Sorted by Zipcode - West Virginia 623
10 SOUTHWEST 625
10.1 Executive Summary 625
10.2 Latent Demand by Year - Arizona 626
10.3 Cities Sorted by Rank - Arizona 627
10.4 Cities Sorted by Zipcode - Arizona 630
10.5 Latent Demand by Year - New Mexico 634
10.6 Cities Sorted by Rank - New Mexico 635
10.7 Cities Sorted by Zipcode - New Mexico 637
10.8 Latent Demand by Year - Oklahoma 639
10.9 Cities Sorted by Rank - Oklahoma 640
10.10 Cities Sorted by Zipcode - Oklahoma 643
10.11 Latent Demand by Year - Texas 648
10.12 Cities Sorted by Rank - Texas 649
10.13 Cities Sorted by Zipcode - Texas 665
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 683
11.1 Disclaimers & Safe Harbor 683
11.2 User Agreement Provisions 684

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