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The 2007-2012 Outlook for Room Air Conditioners with 6,000 to 6,999 BTU Per Hour in the United States - Product Image

The 2007-2012 Outlook for Room Air Conditioners with 6,000 to 6,999 BTU Per Hour in the United States

  • ID: 495529
  • September 2006
  • Region: United States
  • 557 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for room air READ MORE >

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 15
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 39
3.8 Latent Demand by Year - Hawaii 56
3.9 Cities Sorted by Rank - Hawaii 57
3.10 Cities Sorted by Zipcode - Hawaii 59
3.11 Latent Demand by Year - Nevada 61
3.12 Cities Sorted by Rank - Nevada 62
3.13 Cities Sorted by Zipcode - Nevada 63
3.14 Latent Demand by Year - Oregon 65
3.15 Cities Sorted by Rank - Oregon 66
3.16 Cities Sorted by Zipcode - Oregon 69
3.17 Latent Demand by Year - Washington 72
3.18 Cities Sorted by Rank - Washington 73
3.19 Cities Sorted by Zipcode - Washington 79
4 GREAT LAKES 86
4.1 Executive Summary 86
4.2 Latent Demand by Year - Illinois 87
4.3 Cities Sorted by Rank - Illinois 88
4.4 Cities Sorted by Zipcode - Illinois 98
4.5 Latent Demand by Year - Indiana 109
4.6 Cities Sorted by Rank - Indiana 110
4.7 Cities Sorted by Zipcode - Indiana 114
4.8 Latent Demand by Year - Michigan 119
4.9 Cities Sorted by Rank - Michigan 120
4.10 Cities Sorted by Zipcode - Michigan 126
4.11 Latent Demand by Year - Ohio 132
4.12 Cities Sorted by Rank - Ohio 134
4.13 Cities Sorted by Zipcode - Ohio 143
4.14 Latent Demand by Year - Wisconsin 153
4.15 Cities Sorted by Rank - Wisconsin 154
4.16 Cities Sorted by Zipcode - Wisconsin 161
5 MID-ATLANTIC 169
5.1 Executive Summary 169
5.2 Latent Demand by Year - Delaware 170
5.3 Cities Sorted by Rank - Delaware 171
5.4 Cities Sorted by Zipcode - Delaware 172
5.5 Latent Demand by Year - District of Columbia 173
5.6 Cities Sorted by Rank - District of Columbia 174
5.7 Cities Sorted by Zipcode - District of Columbia 174
5.8 Latent Demand by Year - Maryland 175
5.9 Cities Sorted by Rank - Maryland 176
5.10 Cities Sorted by Zipcode - Maryland 181
5.11 Latent Demand by Year - New Jersey 187
5.12 Cities Sorted by Rank - New Jersey 188
5.13 Cities Sorted by Zipcode - New Jersey 196
5.14 Latent Demand by Year - New York 205
5.15 Cities Sorted by Rank - New York 206
5.16 Cities Sorted by Zipcode - New York 226
5.17 Latent Demand by Year - Pennsylvania 246
5.18 Cities Sorted by Rank - Pennsylvania 247
5.19 Cities Sorted by Zipcode - Pennsylvania 258
6 NEW ENGLAND 270
6.1 Executive Summary 270
6.2 Latent Demand by Year - Connecticut 272
6.3 Cities Sorted by Rank - Connecticut 273
6.4 Cities Sorted by Zipcode - Connecticut 277
6.5 Latent Demand by Year - Maine 282
6.6 Cities Sorted by Rank - Maine 283
6.7 Cities Sorted by Zipcode - Maine 286
6.8 Latent Demand by Year - Massachusetts 290
6.9 Cities Sorted by Rank - Massachusetts 291
6.10 Cities Sorted by Zipcode - Massachusetts 298
6.11 Latent Demand by Year - New Hampshire 306
6.12 Cities Sorted by Rank - New Hampshire 307
6.13 Cities Sorted by Zipcode - New Hampshire 310
6.14 Latent Demand by Year - Rhode Island 314
6.15 Cities Sorted by Rank - Rhode Island 315
6.16 Cities Sorted by Zipcode - Rhode Island 316
6.17 Latent Demand by Year - Vermont 318
6.18 Cities Sorted by Rank - Vermont 319
6.19 Cities Sorted by Zipcode - Vermont 321
7 PLAINS 324
7.1 Executive Summary 324
7.2 Latent Demand by Year - Iowa 325
7.3 Cities Sorted by Rank - Iowa 326
7.4 Cities Sorted by Zipcode - Iowa 329
7.5 Latent Demand by Year - Kansas 333
7.6 Cities Sorted by Rank - Kansas 334
7.7 Cities Sorted by Zipcode - Kansas 336
7.8 Latent Demand by Year - Minnesota 339
7.9 Cities Sorted by Rank - Minnesota 340
7.10 Cities Sorted by Zipcode - Minnesota 345
7.11 Latent Demand by Year - Missouri 350
7.12 Cities Sorted by Rank - Missouri 351
7.13 Cities Sorted by Zipcode - Missouri 356
7.14 Latent Demand by Year - Nebraska 361
7.15 Cities Sorted by Rank - Nebraska 362
7.16 Cities Sorted by Zipcode - Nebraska 363
7.17 Latent Demand by Year - North Dakota 365
7.18 Cities Sorted by Rank - North Dakota 366
7.19 Cities Sorted by Zipcode - North Dakota 367
7.20 Latent Demand by Year - South Dakota 368
7.21 Cities Sorted by Rank - South Dakota 369
7.22 Cities Sorted by Zipcode - South Dakota 370
8 ROCKIES 371
8.1 Executive Summary 371
8.2 Latent Demand by Year - Colorado 372
8.3 Cities Sorted by Rank - Colorado 373
8.4 Cities Sorted by Zipcode - Colorado 376
8.5 Latent Demand by Year - Idaho 380
8.6 Cities Sorted by Rank - Idaho 381
8.7 Cities Sorted by Zipcode - Idaho 382
8.8 Latent Demand by Year - Montana 384
8.9 Cities Sorted by Rank - Montana 385
8.10 Cities Sorted by Zipcode - Montana 386
8.11 Latent Demand by Year - Utah 387
8.12 Cities Sorted by Rank - Utah 388
8.13 Cities Sorted by Zipcode - Utah 391
8.14 Latent Demand by Year - Wyoming 394
8.15 Cities Sorted by Rank - Wyoming 395
8.16 Cities Sorted by Zipcode - Wyoming 396
9 SOUTHEAST 397
9.1 Executive Summary 397
9.2 Latent Demand by Year - Alabama 398
9.3 Cities Sorted by Rank - Alabama 399
9.4 Cities Sorted by Zipcode - Alabama 402
9.5 Latent Demand by Year - Arkansas 406
9.6 Cities Sorted by Rank - Arkansas 407
9.7 Cities Sorted by Zipcode - Arkansas 409
9.8 Latent Demand by Year - Florida 412
9.9 Cities Sorted by Rank - Florida 413
9.10 Cities Sorted by Zipcode - Florida 426
9.11 Latent Demand by Year - Georgia 439
9.12 Cities Sorted by Rank - Georgia 440
9.13 Cities Sorted by Zipcode - Georgia 445
9.14 Latent Demand by Year - Kentucky 450
9.15 Cities Sorted by Rank - Kentucky 451
9.16 Cities Sorted by Zipcode - Kentucky 454
9.17 Latent Demand by Year - Louisiana 457
9.18 Cities Sorted by Rank - Louisiana 458
9.19 Cities Sorted by Zipcode - Louisiana 461
9.20 Latent Demand by Year - Mississippi 465
9.21 Cities Sorted by Rank - Mississippi 466
9.22 Cities Sorted by Zipcode - Mississippi 468
9.23 Latent Demand by Year - North Carolina 471
9.24 Cities Sorted by Rank - North Carolina 472
9.25 Cities Sorted by Zipcode - North Carolina 477
9.26 Latent Demand by Year - South Carolina 483
9.27 Cities Sorted by Rank - South Carolina 484
9.28 Cities Sorted by Zipcode - South Carolina 487
9.29 Latent Demand by Year - Tennessee 490
9.30 Cities Sorted by Rank - Tennessee 491
9.31 Cities Sorted by Zipcode - Tennessee 495
9.32 Latent Demand by Year - Virginia 499
9.33 Cities Sorted by Rank - Virginia 500
9.34 Cities Sorted by Zipcode - Virginia 504
9.35 Latent Demand by Year - West Virginia 507
9.36 Cities Sorted by Rank - West Virginia 509
9.37 Cities Sorted by Zipcode - West Virginia 510
10 SOUTHWEST 512
10.1 Executive Summary 512
10.2 Latent Demand by Year - Arizona 513
10.3 Cities Sorted by Rank - Arizona 514
10.4 Cities Sorted by Zipcode - Arizona 517
10.5 Latent Demand by Year - New Mexico 520
10.6 Cities Sorted by Rank - New Mexico 521
10.7 Cities Sorted by Zipcode - New Mexico 522
10.8 Latent Demand by Year - Oklahoma 524
10.9 Cities Sorted by Rank - Oklahoma 525
10.10 Cities Sorted by Zipcode - Oklahoma 527
10.11 Latent Demand by Year - Texas 530
10.12 Cities Sorted by Rank - Texas 531
10.13 Cities Sorted by Zipcode - Texas 543
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 556
11.1 Disclaimers & Safe Harbor 556
11.2 User Agreement Provisions 557

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