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The 2007-2012 Outlook for Baking Soda Toothpaste in the United States - Product Image

The 2007-2012 Outlook for Baking Soda Toothpaste in the United States

  • ID: 496047
  • September 2006
  • Region: United States
  • 716 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for baking READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 43
3.8 Latent Demand by Year - Hawaii 63
3.9 Cities Sorted by Rank - Hawaii 64
3.10 Cities Sorted by Zipcode - Hawaii 66
3.11 Latent Demand by Year - Nevada 69
3.12 Cities Sorted by Rank - Nevada 70
3.13 Cities Sorted by Zipcode - Nevada 71
3.14 Latent Demand by Year - Oregon 73
3.15 Cities Sorted by Rank - Oregon 74
3.16 Cities Sorted by Zipcode - Oregon 78
3.17 Latent Demand by Year - Washington 82
3.18 Cities Sorted by Rank - Washington 83
3.19 Cities Sorted by Zipcode - Washington 90
4 GREAT LAKES 98
4.1 Executive Summary 98
4.2 Latent Demand by Year - Illinois 100
4.3 Cities Sorted by Rank - Illinois 101
4.4 Cities Sorted by Zipcode - Illinois 114
4.5 Latent Demand by Year - Indiana 129
4.6 Cities Sorted by Rank - Indiana 130
4.7 Cities Sorted by Zipcode - Indiana 136
4.8 Latent Demand by Year - Michigan 143
4.9 Cities Sorted by Rank - Michigan 144
4.10 Cities Sorted by Zipcode - Michigan 153
4.11 Latent Demand by Year - Ohio 162
4.12 Cities Sorted by Rank - Ohio 163
4.13 Cities Sorted by Zipcode - Ohio 176
4.14 Latent Demand by Year - Wisconsin 189
4.15 Cities Sorted by Rank - Wisconsin 190
4.16 Cities Sorted by Zipcode - Wisconsin 200
5 MID-ATLANTIC 212
5.1 Executive Summary 212
5.2 Latent Demand by Year - Delaware 214
5.3 Cities Sorted by Rank - Delaware 215
5.4 Cities Sorted by Zipcode - Delaware 216
5.5 Latent Demand by Year - District of Columbia 217
5.6 Cities Sorted by Rank - District of Columbia 218
5.7 Cities Sorted by Zipcode - District of Columbia 218
5.8 Latent Demand by Year - Maryland 219
5.9 Cities Sorted by Rank - Maryland 220
5.10 Cities Sorted by Zipcode - Maryland 226
5.11 Latent Demand by Year - New Jersey 233
5.12 Cities Sorted by Rank - New Jersey 234
5.13 Cities Sorted by Zipcode - New Jersey 243
5.14 Latent Demand by Year - New York 253
5.15 Cities Sorted by Rank - New York 254
5.16 Cities Sorted by Zipcode - New York 280
5.17 Latent Demand by Year - Pennsylvania 307
5.18 Cities Sorted by Rank - Pennsylvania 308
5.19 Cities Sorted by Zipcode - Pennsylvania 324
6 NEW ENGLAND 341
6.1 Executive Summary 341
6.2 Latent Demand by Year - Connecticut 343
6.3 Cities Sorted by Rank - Connecticut 344
6.4 Cities Sorted by Zipcode - Connecticut 348
6.5 Latent Demand by Year - Maine 354
6.6 Cities Sorted by Rank - Maine 355
6.7 Cities Sorted by Zipcode - Maine 360
6.8 Latent Demand by Year - Massachusetts 366
6.9 Cities Sorted by Rank - Massachusetts 368
6.10 Cities Sorted by Zipcode - Massachusetts 376
6.11 Latent Demand by Year - New Hampshire 385
6.12 Cities Sorted by Rank - New Hampshire 386
6.13 Cities Sorted by Zipcode - New Hampshire 390
6.14 Latent Demand by Year - Rhode Island 395
6.15 Cities Sorted by Rank - Rhode Island 396
6.16 Cities Sorted by Zipcode - Rhode Island 397
6.17 Latent Demand by Year - Vermont 399
6.18 Cities Sorted by Rank - Vermont 400
6.19 Cities Sorted by Zipcode - Vermont 403
7 PLAINS 407
7.1 Executive Summary 407
7.2 Latent Demand by Year - Iowa 409
7.3 Cities Sorted by Rank - Iowa 410
7.4 Cities Sorted by Zipcode - Iowa 415
7.5 Latent Demand by Year - Kansas 420
7.6 Cities Sorted by Rank - Kansas 421
7.7 Cities Sorted by Zipcode - Kansas 424
7.8 Latent Demand by Year - Minnesota 428
7.9 Cities Sorted by Rank - Minnesota 429
7.10 Cities Sorted by Zipcode - Minnesota 436
7.11 Latent Demand by Year - Missouri 443
7.12 Cities Sorted by Rank - Missouri 444
7.13 Cities Sorted by Zipcode - Missouri 450
7.14 Latent Demand by Year - Nebraska 457
7.15 Cities Sorted by Rank - Nebraska 458
7.16 Cities Sorted by Zipcode - Nebraska 460
7.17 Latent Demand by Year - North Dakota 462
7.18 Cities Sorted by Rank - North Dakota 463
7.19 Cities Sorted by Zipcode - North Dakota 464
7.20 Latent Demand by Year - South Dakota 465
7.21 Cities Sorted by Rank - South Dakota 466
7.22 Cities Sorted by Zipcode - South Dakota 467
8 ROCKIES 469
8.1 Executive Summary 469
8.2 Latent Demand by Year - Colorado 471
8.3 Cities Sorted by Rank - Colorado 472
8.4 Cities Sorted by Zipcode - Colorado 476
8.5 Latent Demand by Year - Idaho 481
8.6 Cities Sorted by Rank - Idaho 482
8.7 Cities Sorted by Zipcode - Idaho 483
8.8 Latent Demand by Year - Montana 486
8.9 Cities Sorted by Rank - Montana 487
8.10 Cities Sorted by Zipcode - Montana 488
8.11 Latent Demand by Year - Utah 491
8.12 Cities Sorted by Rank - Utah 492
8.13 Cities Sorted by Zipcode - Utah 495
8.14 Latent Demand by Year - Wyoming 499
8.15 Cities Sorted by Rank - Wyoming 500
8.16 Cities Sorted by Zipcode - Wyoming 501
9 SOUTHEAST 503
9.1 Executive Summary 503
9.2 Latent Demand by Year - Alabama 505
9.3 Cities Sorted by Rank - Alabama 506
9.4 Cities Sorted by Zipcode - Alabama 511
9.5 Latent Demand by Year - Arkansas 516
9.6 Cities Sorted by Rank - Arkansas 517
9.7 Cities Sorted by Zipcode - Arkansas 520
9.8 Latent Demand by Year - Florida 524
9.9 Cities Sorted by Rank - Florida 525
9.10 Cities Sorted by Zipcode - Florida 540
9.11 Latent Demand by Year - Georgia 556
9.12 Cities Sorted by Rank - Georgia 557
9.13 Cities Sorted by Zipcode - Georgia 564
9.14 Latent Demand by Year - Kentucky 571
9.15 Cities Sorted by Rank - Kentucky 572
9.16 Cities Sorted by Zipcode - Kentucky 576
9.17 Latent Demand by Year - Louisiana 581
9.18 Cities Sorted by Rank - Louisiana 582
9.19 Cities Sorted by Zipcode - Louisiana 586
9.20 Latent Demand by Year - Mississippi 592
9.21 Cities Sorted by Rank - Mississippi 593
9.22 Cities Sorted by Zipcode - Mississippi 596
9.23 Latent Demand by Year - North Carolina 599
9.24 Cities Sorted by Rank - North Carolina 600
9.25 Cities Sorted by Zipcode - North Carolina 607
9.26 Latent Demand by Year - South Carolina 615
9.27 Cities Sorted by Rank - South Carolina 616
9.28 Cities Sorted by Zipcode - South Carolina 620
9.29 Latent Demand by Year - Tennessee 626
9.30 Cities Sorted by Rank - Tennessee 627
9.31 Cities Sorted by Zipcode - Tennessee 632
9.32 Latent Demand by Year - Virginia 638
9.33 Cities Sorted by Rank - Virginia 639
9.34 Cities Sorted by Zipcode - Virginia 644
9.35 Latent Demand by Year - West Virginia 649
9.36 Cities Sorted by Rank - West Virginia 650
9.37 Cities Sorted by Zipcode - West Virginia 652
10 SOUTHWEST 655
10.1 Executive Summary 655
10.2 Latent Demand by Year - Arizona 656
10.3 Cities Sorted by Rank - Arizona 657
10.4 Cities Sorted by Zipcode - Arizona 660
10.5 Latent Demand by Year - New Mexico 665
10.6 Cities Sorted by Rank - New Mexico 666
10.7 Cities Sorted by Zipcode - New Mexico 668
10.8 Latent Demand by Year - Oklahoma 670
10.9 Cities Sorted by Rank - Oklahoma 671
10.10 Cities Sorted by Zipcode - Oklahoma 675
10.11 Latent Demand by Year - Texas 679
10.12 Cities Sorted by Rank - Texas 680
10.13 Cities Sorted by Zipcode - Texas 697
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 715
11.1 Disclaimers & Safe Harbor 715
11.2 User Agreement Provisions 716

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