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The 2007-2012 Outlook for Bathroom Shaving and Make-Up Mirrors in the United States - Product Image

The 2007-2012 Outlook for Bathroom Shaving and Make-Up Mirrors in the United States

  • Published: September 2006
  • Region: United States
  • 427 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for bathroom READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 19
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 36
3.8 Latent Demand by Year - Hawaii 51
3.9 Cities Sorted by Rank - Hawaii 52
3.10 Cities Sorted by Zipcode - Hawaii 53
3.11 Latent Demand by Year - Nevada 55
3.12 Cities Sorted by Rank - Nevada 56
3.13 Cities Sorted by Zipcode - Nevada 57
3.14 Latent Demand by Year - Oregon 58
3.15 Cities Sorted by Rank - Oregon 59
3.16 Cities Sorted by Zipcode - Oregon 61
3.17 Latent Demand by Year - Washington 63
3.18 Cities Sorted by Rank - Washington 64
3.19 Cities Sorted by Zipcode - Washington 68
4 GREAT LAKES 73
4.1 Executive Summary 73
4.2 Latent Demand by Year - Illinois 75
4.3 Cities Sorted by Rank - Illinois 76
4.4 Cities Sorted by Zipcode - Illinois 84
4.5 Latent Demand by Year - Indiana 92
4.6 Cities Sorted by Rank - Indiana 93
4.7 Cities Sorted by Zipcode - Indiana 96
4.8 Latent Demand by Year - Michigan 99
4.9 Cities Sorted by Rank - Michigan 100
4.10 Cities Sorted by Zipcode - Michigan 104
4.11 Latent Demand by Year - Ohio 109
4.12 Cities Sorted by Rank - Ohio 110
4.13 Cities Sorted by Zipcode - Ohio 116
4.14 Latent Demand by Year - Wisconsin 124
4.15 Cities Sorted by Rank - Wisconsin 125
4.16 Cities Sorted by Zipcode - Wisconsin 129
5 MID-ATLANTIC 135
5.1 Executive Summary 135
5.2 Latent Demand by Year - Delaware 137
5.3 Cities Sorted by Rank - Delaware 138
5.4 Cities Sorted by Zipcode - Delaware 138
5.5 Latent Demand by Year - District of Columbia 139
5.6 Cities Sorted by Rank - District of Columbia 140
5.7 Cities Sorted by Zipcode - District of Columbia 140
5.8 Latent Demand by Year - Maryland 141
5.9 Cities Sorted by Rank - Maryland 142
5.10 Cities Sorted by Zipcode - Maryland 146
5.11 Latent Demand by Year - New Jersey 152
5.12 Cities Sorted by Rank - New Jersey 153
5.13 Cities Sorted by Zipcode - New Jersey 160
5.14 Latent Demand by Year - New York 167
5.15 Cities Sorted by Rank - New York 168
5.16 Cities Sorted by Zipcode - New York 182
5.17 Latent Demand by Year - Pennsylvania 196
5.18 Cities Sorted by Rank - Pennsylvania 197
5.19 Cities Sorted by Zipcode - Pennsylvania 203
6 NEW ENGLAND 209
6.1 Executive Summary 209
6.2 Latent Demand by Year - Connecticut 211
6.3 Cities Sorted by Rank - Connecticut 212
6.4 Cities Sorted by Zipcode - Connecticut 216
6.5 Latent Demand by Year - Maine 220
6.6 Cities Sorted by Rank - Maine 221
6.7 Cities Sorted by Zipcode - Maine 223
6.8 Latent Demand by Year - Massachusetts 225
6.9 Cities Sorted by Rank - Massachusetts 226
6.10 Cities Sorted by Zipcode - Massachusetts 232
6.11 Latent Demand by Year - New Hampshire 239
6.12 Cities Sorted by Rank - New Hampshire 240
6.13 Cities Sorted by Zipcode - New Hampshire 243
6.14 Latent Demand by Year - Rhode Island 246
6.15 Cities Sorted by Rank - Rhode Island 247
6.16 Cities Sorted by Zipcode - Rhode Island 248
6.17 Latent Demand by Year - Vermont 249
6.18 Cities Sorted by Rank - Vermont 250
6.19 Cities Sorted by Zipcode - Vermont 251
7 PLAINS 252
7.1 Executive Summary 252
7.2 Latent Demand by Year - Iowa 254
7.3 Cities Sorted by Rank - Iowa 255
7.4 Cities Sorted by Zipcode - Iowa 257
7.5 Latent Demand by Year - Kansas 259
7.6 Cities Sorted by Rank - Kansas 260
7.7 Cities Sorted by Zipcode - Kansas 261
7.8 Latent Demand by Year - Minnesota 264
7.9 Cities Sorted by Rank - Minnesota 265
7.10 Cities Sorted by Zipcode - Minnesota 269
7.11 Latent Demand by Year - Missouri 273
7.12 Cities Sorted by Rank - Missouri 274
7.13 Cities Sorted by Zipcode - Missouri 277
7.14 Latent Demand by Year - Nebraska 280
7.15 Cities Sorted by Rank - Nebraska 282
7.16 Cities Sorted by Zipcode - Nebraska 283
7.17 Latent Demand by Year - North Dakota 284
7.18 Cities Sorted by Rank - North Dakota 285
7.19 Cities Sorted by Zipcode - North Dakota 285
7.20 Latent Demand by Year - South Dakota 286
7.21 Cities Sorted by Rank - South Dakota 287
7.22 Cities Sorted by Zipcode - South Dakota 287
8 ROCKIES 288
8.1 Executive Summary 288
8.2 Latent Demand by Year - Colorado 290
8.3 Cities Sorted by Rank - Colorado 291
8.4 Cities Sorted by Zipcode - Colorado 293
8.5 Latent Demand by Year - Idaho 296
8.6 Cities Sorted by Rank - Idaho 297
8.7 Cities Sorted by Zipcode - Idaho 298
8.8 Latent Demand by Year - Montana 299
8.9 Cities Sorted by Rank - Montana 300
8.10 Cities Sorted by Zipcode - Montana 300
8.11 Latent Demand by Year - Utah 302
8.12 Cities Sorted by Rank - Utah 303
8.13 Cities Sorted by Zipcode - Utah 305
8.14 Latent Demand by Year - Wyoming 308
8.15 Cities Sorted by Rank - Wyoming 309
8.16 Cities Sorted by Zipcode - Wyoming 309
9 SOUTHEAST 310
9.1 Executive Summary 310
9.2 Latent Demand by Year - Alabama 312
9.3 Cities Sorted by Rank - Alabama 313
9.4 Cities Sorted by Zipcode - Alabama 315
9.5 Latent Demand by Year - Arkansas 318
9.6 Cities Sorted by Rank - Arkansas 319
9.7 Cities Sorted by Zipcode - Arkansas 320
9.8 Latent Demand by Year - Florida 322
9.9 Cities Sorted by Rank - Florida 323
9.10 Cities Sorted by Zipcode - Florida 332
9.11 Latent Demand by Year - Georgia 343
9.12 Cities Sorted by Rank - Georgia 344
9.13 Cities Sorted by Zipcode - Georgia 347
9.14 Latent Demand by Year - Kentucky 351
9.15 Cities Sorted by Rank - Kentucky 352
9.16 Cities Sorted by Zipcode - Kentucky 354
9.17 Latent Demand by Year - Louisiana 356
9.18 Cities Sorted by Rank - Louisiana 357
9.19 Cities Sorted by Zipcode - Louisiana 359
9.20 Latent Demand by Year - Mississippi 361
9.21 Cities Sorted by Rank - Mississippi 362
9.22 Cities Sorted by Zipcode - Mississippi 363
9.23 Latent Demand by Year - North Carolina 365
9.24 Cities Sorted by Rank - North Carolina 366
9.25 Cities Sorted by Zipcode - North Carolina 369
9.26 Latent Demand by Year - South Carolina 373
9.27 Cities Sorted by Rank - South Carolina 374
9.28 Cities Sorted by Zipcode - South Carolina 376
9.29 Latent Demand by Year - Tennessee 379
9.30 Cities Sorted by Rank - Tennessee 380
9.31 Cities Sorted by Zipcode - Tennessee 382
9.32 Latent Demand by Year - Virginia 385
9.33 Cities Sorted by Rank - Virginia 386
9.34 Cities Sorted by Zipcode - Virginia 389
9.35 Latent Demand by Year - West Virginia 392
9.36 Cities Sorted by Rank - West Virginia 393
9.37 Cities Sorted by Zipcode - West Virginia 393
10 SOUTHWEST 395
10.1 Executive Summary 395
10.2 Latent Demand by Year - Arizona 396
10.3 Cities Sorted by Rank - Arizona 397
10.4 Cities Sorted by Zipcode - Arizona 399
10.5 Latent Demand by Year - New Mexico 401
10.6 Cities Sorted by Rank - New Mexico 402
10.7 Cities Sorted by Zipcode - New Mexico 403
10.8 Latent Demand by Year - Oklahoma 404
10.9 Cities Sorted by Rank - Oklahoma 405
10.10 Cities Sorted by Zipcode - Oklahoma 406
10.11 Latent Demand by Year - Texas 408
10.12 Cities Sorted by Rank - Texas 409
10.13 Cities Sorted by Zipcode - Texas 417
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 426
11.1 Disclaimers & Safe Harbor 426
11.2 User Agreement Provisions 427

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