• +353-1-416-8900(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
The 2007-2012 Outlook for Non-Extruded Crispbreads in the United States - Product Image

The 2007-2012 Outlook for Non-Extruded Crispbreads in the United States

  • Published: September 2006
  • Region: United States
  • 698 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for non-extruded READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 42
3.8 Latent Demand by Year - Hawaii 62
3.9 Cities Sorted by Rank - Hawaii 63
3.10 Cities Sorted by Zipcode - Hawaii 65
3.11 Latent Demand by Year - Nevada 68
3.12 Cities Sorted by Rank - Nevada 69
3.13 Cities Sorted by Zipcode - Nevada 70
3.14 Latent Demand by Year - Oregon 72
3.15 Cities Sorted by Rank - Oregon 73
3.16 Cities Sorted by Zipcode - Oregon 77
3.17 Latent Demand by Year - Washington 81
3.18 Cities Sorted by Rank - Washington 82
3.19 Cities Sorted by Zipcode - Washington 89
4 GREAT LAKES 97
4.1 Executive Summary 97
4.2 Latent Demand by Year - Illinois 99
4.3 Cities Sorted by Rank - Illinois 100
4.4 Cities Sorted by Zipcode - Illinois 113
4.5 Latent Demand by Year - Indiana 127
4.6 Cities Sorted by Rank - Indiana 128
4.7 Cities Sorted by Zipcode - Indiana 134
4.8 Latent Demand by Year - Michigan 141
4.9 Cities Sorted by Rank - Michigan 142
4.10 Cities Sorted by Zipcode - Michigan 150
4.11 Latent Demand by Year - Ohio 160
4.12 Cities Sorted by Rank - Ohio 161
4.13 Cities Sorted by Zipcode - Ohio 173
4.14 Latent Demand by Year - Wisconsin 186
4.15 Cities Sorted by Rank - Wisconsin 187
4.16 Cities Sorted by Zipcode - Wisconsin 197
5 MID-ATLANTIC 208
5.1 Executive Summary 208
5.2 Latent Demand by Year - Delaware 210
5.3 Cities Sorted by Rank - Delaware 211
5.4 Cities Sorted by Zipcode - Delaware 212
5.5 Latent Demand by Year - District of Columbia 213
5.6 Cities Sorted by Rank - District of Columbia 214
5.7 Cities Sorted by Zipcode - District of Columbia 214
5.8 Latent Demand by Year - Maryland 215
5.9 Cities Sorted by Rank - Maryland 216
5.10 Cities Sorted by Zipcode - Maryland 222
5.11 Latent Demand by Year - New Jersey 229
5.12 Cities Sorted by Rank - New Jersey 230
5.13 Cities Sorted by Zipcode - New Jersey 239
5.14 Latent Demand by Year - New York 249
5.15 Cities Sorted by Rank - New York 250
5.16 Cities Sorted by Zipcode - New York 276
5.17 Latent Demand by Year - Pennsylvania 302
5.18 Cities Sorted by Rank - Pennsylvania 303
5.19 Cities Sorted by Zipcode - Pennsylvania 319
6 NEW ENGLAND 335
6.1 Executive Summary 335
6.2 Latent Demand by Year - Connecticut 337
6.3 Cities Sorted by Rank - Connecticut 338
6.4 Cities Sorted by Zipcode - Connecticut 342
6.5 Latent Demand by Year - Maine 348
6.6 Cities Sorted by Rank - Maine 349
6.7 Cities Sorted by Zipcode - Maine 354
6.8 Latent Demand by Year - Massachusetts 360
6.9 Cities Sorted by Rank - Massachusetts 361
6.10 Cities Sorted by Zipcode - Massachusetts 369
6.11 Latent Demand by Year - New Hampshire 378
6.12 Cities Sorted by Rank - New Hampshire 379
6.13 Cities Sorted by Zipcode - New Hampshire 383
6.14 Latent Demand by Year - Rhode Island 387
6.15 Cities Sorted by Rank - Rhode Island 388
6.16 Cities Sorted by Zipcode - Rhode Island 389
6.17 Latent Demand by Year - Vermont 391
6.18 Cities Sorted by Rank - Vermont 392
6.19 Cities Sorted by Zipcode - Vermont 395
7 PLAINS 399
7.1 Executive Summary 399
7.2 Latent Demand by Year - Iowa 401
7.3 Cities Sorted by Rank - Iowa 402
7.4 Cities Sorted by Zipcode - Iowa 407
7.5 Latent Demand by Year - Kansas 412
7.6 Cities Sorted by Rank - Kansas 413
7.7 Cities Sorted by Zipcode - Kansas 416
7.8 Latent Demand by Year - Minnesota 420
7.9 Cities Sorted by Rank - Minnesota 421
7.10 Cities Sorted by Zipcode - Minnesota 427
7.11 Latent Demand by Year - Missouri 434
7.12 Cities Sorted by Rank - Missouri 435
7.13 Cities Sorted by Zipcode - Missouri 441
7.14 Latent Demand by Year - Nebraska 448
7.15 Cities Sorted by Rank - Nebraska 449
7.16 Cities Sorted by Zipcode - Nebraska 451
7.17 Latent Demand by Year - North Dakota 453
7.18 Cities Sorted by Rank - North Dakota 454
7.19 Cities Sorted by Zipcode - North Dakota 455
7.20 Latent Demand by Year - South Dakota 456
7.21 Cities Sorted by Rank - South Dakota 457
7.22 Cities Sorted by Zipcode - South Dakota 458
8 ROCKIES 459
8.1 Executive Summary 459
8.2 Latent Demand by Year - Colorado 461
8.3 Cities Sorted by Rank - Colorado 462
8.4 Cities Sorted by Zipcode - Colorado 466
8.5 Latent Demand by Year - Idaho 471
8.6 Cities Sorted by Rank - Idaho 472
8.7 Cities Sorted by Zipcode - Idaho 473
8.8 Latent Demand by Year - Montana 476
8.9 Cities Sorted by Rank - Montana 477
8.10 Cities Sorted by Zipcode - Montana 478
8.11 Latent Demand by Year - Utah 481
8.12 Cities Sorted by Rank - Utah 482
8.13 Cities Sorted by Zipcode - Utah 485
8.14 Latent Demand by Year - Wyoming 489
8.15 Cities Sorted by Rank - Wyoming 490
8.16 Cities Sorted by Zipcode - Wyoming 491
9 SOUTHEAST 492
9.1 Executive Summary 492
9.2 Latent Demand by Year - Alabama 494
9.3 Cities Sorted by Rank - Alabama 495
9.4 Cities Sorted by Zipcode - Alabama 500
9.5 Latent Demand by Year - Arkansas 505
9.6 Cities Sorted by Rank - Arkansas 506
9.7 Cities Sorted by Zipcode - Arkansas 509
9.8 Latent Demand by Year - Florida 513
9.9 Cities Sorted by Rank - Florida 514
9.10 Cities Sorted by Zipcode - Florida 529
9.11 Latent Demand by Year - Georgia 545
9.12 Cities Sorted by Rank - Georgia 546
9.13 Cities Sorted by Zipcode - Georgia 552
9.14 Latent Demand by Year - Kentucky 559
9.15 Cities Sorted by Rank - Kentucky 560
9.16 Cities Sorted by Zipcode - Kentucky 564
9.17 Latent Demand by Year - Louisiana 568
9.18 Cities Sorted by Rank - Louisiana 569
9.19 Cities Sorted by Zipcode - Louisiana 573
9.20 Latent Demand by Year - Mississippi 579
9.21 Cities Sorted by Rank - Mississippi 580
9.22 Cities Sorted by Zipcode - Mississippi 583
9.23 Latent Demand by Year - North Carolina 586
9.24 Cities Sorted by Rank - North Carolina 587
9.25 Cities Sorted by Zipcode - North Carolina 594
9.26 Latent Demand by Year - South Carolina 602
9.27 Cities Sorted by Rank - South Carolina 603
9.28 Cities Sorted by Zipcode - South Carolina 607
9.29 Latent Demand by Year - Tennessee 612
9.30 Cities Sorted by Rank - Tennessee 613
9.31 Cities Sorted by Zipcode - Tennessee 618
9.32 Latent Demand by Year - Virginia 623
9.33 Cities Sorted by Rank - Virginia 624
9.34 Cities Sorted by Zipcode - Virginia 628
9.35 Latent Demand by Year - West Virginia 634
9.36 Cities Sorted by Rank - West Virginia 635
9.37 Cities Sorted by Zipcode - West Virginia 637
10 SOUTHWEST 639
10.1 Executive Summary 639
10.2 Latent Demand by Year - Arizona 640
10.3 Cities Sorted by Rank - Arizona 641
10.4 Cities Sorted by Zipcode - Arizona 644
10.5 Latent Demand by Year - New Mexico 648
10.6 Cities Sorted by Rank - New Mexico 649
10.7 Cities Sorted by Zipcode - New Mexico 651
10.8 Latent Demand by Year - Oklahoma 653
10.9 Cities Sorted by Rank - Oklahoma 654
10.10 Cities Sorted by Zipcode - Oklahoma 657
10.11 Latent Demand by Year - Texas 662
10.12 Cities Sorted by Rank - Texas 663
10.13 Cities Sorted by Zipcode - Texas 680
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 697
11.1 Disclaimers & Safe Harbor 697
11.2 User Agreement Provisions 698

Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos