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The 2007-2012 Outlook for Ready-To-Eat Rice Desserts in the United States - Product Image

The 2007-2012 Outlook for Ready-To-Eat Rice Desserts in the United States

  • ID: 496148
  • September 2006
  • Region: United States
  • 577 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for ready-to-eat READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 39
3.8 Latent Demand by Year - Hawaii 57
3.9 Cities Sorted by Rank - Hawaii 58
3.10 Cities Sorted by Zipcode - Hawaii 60
3.11 Latent Demand by Year - Nevada 62
3.12 Cities Sorted by Rank - Nevada 63
3.13 Cities Sorted by Zipcode - Nevada 64
3.14 Latent Demand by Year - Oregon 66
3.15 Cities Sorted by Rank - Oregon 67
3.16 Cities Sorted by Zipcode - Oregon 70
3.17 Latent Demand by Year - Washington 73
3.18 Cities Sorted by Rank - Washington 74
3.19 Cities Sorted by Zipcode - Washington 80
4 GREAT LAKES 87
4.1 Executive Summary 87
4.2 Latent Demand by Year - Illinois 89
4.3 Cities Sorted by Rank - Illinois 90
4.4 Cities Sorted by Zipcode - Illinois 101
4.5 Latent Demand by Year - Indiana 112
4.6 Cities Sorted by Rank - Indiana 113
4.7 Cities Sorted by Zipcode - Indiana 117
4.8 Latent Demand by Year - Michigan 122
4.9 Cities Sorted by Rank - Michigan 123
4.10 Cities Sorted by Zipcode - Michigan 129
4.11 Latent Demand by Year - Ohio 136
4.12 Cities Sorted by Rank - Ohio 137
4.13 Cities Sorted by Zipcode - Ohio 147
4.14 Latent Demand by Year - Wisconsin 157
4.15 Cities Sorted by Rank - Wisconsin 158
4.16 Cities Sorted by Zipcode - Wisconsin 165
5 MID-ATLANTIC 174
5.1 Executive Summary 174
5.2 Latent Demand by Year - Delaware 176
5.3 Cities Sorted by Rank - Delaware 177
5.4 Cities Sorted by Zipcode - Delaware 178
5.5 Latent Demand by Year - District of Columbia 178
5.6 Cities Sorted by Rank - District of Columbia 180
5.7 Cities Sorted by Zipcode - District of Columbia 180
5.8 Latent Demand by Year - Maryland 181
5.9 Cities Sorted by Rank - Maryland 182
5.10 Cities Sorted by Zipcode - Maryland 187
5.11 Latent Demand by Year - New Jersey 193
5.12 Cities Sorted by Rank - New Jersey 194
5.13 Cities Sorted by Zipcode - New Jersey 203
5.14 Latent Demand by Year - New York 212
5.15 Cities Sorted by Rank - New York 213
5.16 Cities Sorted by Zipcode - New York 234
5.17 Latent Demand by Year - Pennsylvania 255
5.18 Cities Sorted by Rank - Pennsylvania 256
5.19 Cities Sorted by Zipcode - Pennsylvania 268
6 NEW ENGLAND 280
6.1 Executive Summary 280
6.2 Latent Demand by Year - Connecticut 282
6.3 Cities Sorted by Rank - Connecticut 283
6.4 Cities Sorted by Zipcode - Connecticut 287
6.5 Latent Demand by Year - Maine 292
6.6 Cities Sorted by Rank - Maine 293
6.7 Cities Sorted by Zipcode - Maine 297
6.8 Latent Demand by Year - Massachusetts 301
6.9 Cities Sorted by Rank - Massachusetts 302
6.10 Cities Sorted by Zipcode - Massachusetts 310
6.11 Latent Demand by Year - New Hampshire 318
6.12 Cities Sorted by Rank - New Hampshire 319
6.13 Cities Sorted by Zipcode - New Hampshire 322
6.14 Latent Demand by Year - Rhode Island 327
6.15 Cities Sorted by Rank - Rhode Island 328
6.16 Cities Sorted by Zipcode - Rhode Island 329
6.17 Latent Demand by Year - Vermont 330
6.18 Cities Sorted by Rank - Vermont 331
6.19 Cities Sorted by Zipcode - Vermont 333
7 PLAINS 335
7.1 Executive Summary 335
7.2 Latent Demand by Year - Iowa 337
7.3 Cities Sorted by Rank - Iowa 338
7.4 Cities Sorted by Zipcode - Iowa 341
7.5 Latent Demand by Year - Kansas 345
7.6 Cities Sorted by Rank - Kansas 346
7.7 Cities Sorted by Zipcode - Kansas 348
7.8 Latent Demand by Year - Minnesota 351
7.9 Cities Sorted by Rank - Minnesota 352
7.10 Cities Sorted by Zipcode - Minnesota 357
7.11 Latent Demand by Year - Missouri 363
7.12 Cities Sorted by Rank - Missouri 364
7.13 Cities Sorted by Zipcode - Missouri 369
7.14 Latent Demand by Year - Nebraska 374
7.15 Cities Sorted by Rank - Nebraska 375
7.16 Cities Sorted by Zipcode - Nebraska 376
7.17 Latent Demand by Year - North Dakota 378
7.18 Cities Sorted by Rank - North Dakota 379
7.19 Cities Sorted by Zipcode - North Dakota 379
7.20 Latent Demand by Year - South Dakota 381
7.21 Cities Sorted by Rank - South Dakota 382
7.22 Cities Sorted by Zipcode - South Dakota 383
8 ROCKIES 384
8.1 Executive Summary 384
8.2 Latent Demand by Year - Colorado 386
8.3 Cities Sorted by Rank - Colorado 387
8.4 Cities Sorted by Zipcode - Colorado 390
8.5 Latent Demand by Year - Idaho 394
8.6 Cities Sorted by Rank - Idaho 395
8.7 Cities Sorted by Zipcode - Idaho 396
8.8 Latent Demand by Year - Montana 398
8.9 Cities Sorted by Rank - Montana 399
8.10 Cities Sorted by Zipcode - Montana 400
8.11 Latent Demand by Year - Utah 401
8.12 Cities Sorted by Rank - Utah 402
8.13 Cities Sorted by Zipcode - Utah 405
8.14 Latent Demand by Year - Wyoming 408
8.15 Cities Sorted by Rank - Wyoming 409
8.16 Cities Sorted by Zipcode - Wyoming 410
9 SOUTHEAST 411
9.1 Executive Summary 411
9.2 Latent Demand by Year - Alabama 413
9.3 Cities Sorted by Rank - Alabama 414
9.4 Cities Sorted by Zipcode - Alabama 417
9.5 Latent Demand by Year - Arkansas 422
9.6 Cities Sorted by Rank - Arkansas 423
9.7 Cities Sorted by Zipcode - Arkansas 425
9.8 Latent Demand by Year - Florida 428
9.9 Cities Sorted by Rank - Florida 429
9.10 Cities Sorted by Zipcode - Florida 442
9.11 Latent Demand by Year - Georgia 456
9.12 Cities Sorted by Rank - Georgia 457
9.13 Cities Sorted by Zipcode - Georgia 462
9.14 Latent Demand by Year - Kentucky 468
9.15 Cities Sorted by Rank - Kentucky 469
9.16 Cities Sorted by Zipcode - Kentucky 472
9.17 Latent Demand by Year - Louisiana 476
9.18 Cities Sorted by Rank - Louisiana 477
9.19 Cities Sorted by Zipcode - Louisiana 480
9.20 Latent Demand by Year - Mississippi 484
9.21 Cities Sorted by Rank - Mississippi 485
9.22 Cities Sorted by Zipcode - Mississippi 487
9.23 Latent Demand by Year - North Carolina 489
9.24 Cities Sorted by Rank - North Carolina 490
9.25 Cities Sorted by Zipcode - North Carolina 495
9.26 Latent Demand by Year - South Carolina 502
9.27 Cities Sorted by Rank - South Carolina 503
9.28 Cities Sorted by Zipcode - South Carolina 506
9.29 Latent Demand by Year - Tennessee 509
9.30 Cities Sorted by Rank - Tennessee 510
9.31 Cities Sorted by Zipcode - Tennessee 514
9.32 Latent Demand by Year - Virginia 518
9.33 Cities Sorted by Rank - Virginia 519
9.34 Cities Sorted by Zipcode - Virginia 523
9.35 Latent Demand by Year - West Virginia 527
9.36 Cities Sorted by Rank - West Virginia 528
9.37 Cities Sorted by Zipcode - West Virginia 529
10 SOUTHWEST 531
10.1 Executive Summary 531
10.2 Latent Demand by Year - Arizona 532
10.3 Cities Sorted by Rank - Arizona 533
10.4 Cities Sorted by Zipcode - Arizona 536
10.5 Latent Demand by Year - New Mexico 539
10.6 Cities Sorted by Rank - New Mexico 540
10.7 Cities Sorted by Zipcode - New Mexico 541
10.8 Latent Demand by Year - Oklahoma 543
10.9 Cities Sorted by Rank - Oklahoma 544
10.10 Cities Sorted by Zipcode - Oklahoma 546
10.11 Latent Demand by Year - Texas 549
10.12 Cities Sorted by Rank - Texas 550
10.13 Cities Sorted by Zipcode - Texas 563
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 576
11.1 Disclaimers & Safe Harbor 576
11.2 User Agreement Provisions 577

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