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The 2007-2012 Outlook for Wet Ambient Snacks in the United States - Product Image

The 2007-2012 Outlook for Wet Ambient Snacks in the United States

  • Published: September 2006
  • Region: United States
  • 337 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for wet ambient READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 19
3.5 Latent Demand by Year - California 20
3.6 Cities Sorted by Rank - California 21
3.7 Cities Sorted by Zipcode - California 33
3.8 Latent Demand by Year - Hawaii 45
3.9 Cities Sorted by Rank - Hawaii 46
3.10 Cities Sorted by Zipcode - Hawaii 47
3.11 Latent Demand by Year - Nevada 48
3.12 Cities Sorted by Rank - Nevada 49
3.13 Cities Sorted by Zipcode - Nevada 50
3.14 Latent Demand by Year - Oregon 51
3.15 Cities Sorted by Rank - Oregon 52
3.16 Cities Sorted by Zipcode - Oregon 53
3.17 Latent Demand by Year - Washington 56
3.18 Cities Sorted by Rank - Washington 57
3.19 Cities Sorted by Zipcode - Washington 60
4 GREAT LAKES 64
4.1 Executive Summary 64
4.2 Latent Demand by Year - Illinois 66
4.3 Cities Sorted by Rank - Illinois 67
4.4 Cities Sorted by Zipcode - Illinois 73
4.5 Latent Demand by Year - Indiana 80
4.6 Cities Sorted by Rank - Indiana 81
4.7 Cities Sorted by Zipcode - Indiana 83
4.8 Latent Demand by Year - Michigan 85
4.9 Cities Sorted by Rank - Michigan 86
4.10 Cities Sorted by Zipcode - Michigan 89
4.11 Latent Demand by Year - Ohio 92
4.12 Cities Sorted by Rank - Ohio 93
4.13 Cities Sorted by Zipcode - Ohio 97
4.14 Latent Demand by Year - Wisconsin 103
4.15 Cities Sorted by Rank - Wisconsin 104
4.16 Cities Sorted by Zipcode - Wisconsin 107
5 MID-ATLANTIC 110
5.1 Executive Summary 110
5.2 Latent Demand by Year - Delaware 112
5.3 Cities Sorted by Rank - Delaware 113
5.4 Cities Sorted by Zipcode - Delaware 113
5.5 Latent Demand by Year - District of Columbia 113
5.6 Cities Sorted by Rank - District of Columbia 115
5.7 Cities Sorted by Zipcode - District of Columbia 115
5.8 Latent Demand by Year - Maryland 116
5.9 Cities Sorted by Rank - Maryland 117
5.10 Cities Sorted by Zipcode - Maryland 120
5.11 Latent Demand by Year - New Jersey 125
5.12 Cities Sorted by Rank - New Jersey 126
5.13 Cities Sorted by Zipcode - New Jersey 132
5.14 Latent Demand by Year - New York 138
5.15 Cities Sorted by Rank - New York 139
5.16 Cities Sorted by Zipcode - New York 149
5.17 Latent Demand by Year - Pennsylvania 159
5.18 Cities Sorted by Rank - Pennsylvania 160
5.19 Cities Sorted by Zipcode - Pennsylvania 163
6 NEW ENGLAND 166
6.1 Executive Summary 166
6.2 Latent Demand by Year - Connecticut 168
6.3 Cities Sorted by Rank - Connecticut 169
6.4 Cities Sorted by Zipcode - Connecticut 172
6.5 Latent Demand by Year - Maine 176
6.6 Cities Sorted by Rank - Maine 177
6.7 Cities Sorted by Zipcode - Maine 178
6.8 Latent Demand by Year - Massachusetts 179
6.9 Cities Sorted by Rank - Massachusetts 180
6.10 Cities Sorted by Zipcode - Massachusetts 185
6.11 Latent Demand by Year - New Hampshire 192
6.12 Cities Sorted by Rank - New Hampshire 193
6.13 Cities Sorted by Zipcode - New Hampshire 194
6.14 Latent Demand by Year - Rhode Island 196
6.15 Cities Sorted by Rank - Rhode Island 197
6.16 Cities Sorted by Zipcode - Rhode Island 198
6.17 Latent Demand by Year - Vermont 199
6.18 Cities Sorted by Rank - Vermont 200
6.19 Cities Sorted by Zipcode - Vermont 200
7 PLAINS 201
7.1 Executive Summary 201
7.2 Latent Demand by Year - Iowa 203
7.3 Cities Sorted by Rank - Iowa 204
7.4 Cities Sorted by Zipcode - Iowa 205
7.5 Latent Demand by Year - Kansas 206
7.6 Cities Sorted by Rank - Kansas 207
7.7 Cities Sorted by Zipcode - Kansas 208
7.8 Latent Demand by Year - Minnesota 209
7.9 Cities Sorted by Rank - Minnesota 210
7.10 Cities Sorted by Zipcode - Minnesota 213
7.11 Latent Demand by Year - Missouri 216
7.12 Cities Sorted by Rank - Missouri 217
7.13 Cities Sorted by Zipcode - Missouri 219
7.14 Latent Demand by Year - Nebraska 222
7.15 Cities Sorted by Rank - Nebraska 223
7.16 Cities Sorted by Zipcode - Nebraska 223
7.17 Latent Demand by Year - North Dakota 225
7.18 Cities Sorted by Rank - North Dakota 226
7.19 Cities Sorted by Zipcode - North Dakota 226
7.20 Latent Demand by Year - South Dakota 227
7.21 Cities Sorted by Rank - South Dakota 228
7.22 Cities Sorted by Zipcode - South Dakota 228
8 ROCKIES 229
8.1 Executive Summary 229
8.2 Latent Demand by Year - Colorado 231
8.3 Cities Sorted by Rank - Colorado 232
8.4 Cities Sorted by Zipcode - Colorado 234
8.5 Latent Demand by Year - Idaho 236
8.6 Cities Sorted by Rank - Idaho 237
8.7 Cities Sorted by Zipcode - Idaho 237
8.8 Latent Demand by Year - Montana 239
8.9 Cities Sorted by Rank - Montana 240
8.10 Cities Sorted by Zipcode - Montana 240
8.11 Latent Demand by Year - Utah 241
8.12 Cities Sorted by Rank - Utah 242
8.13 Cities Sorted by Zipcode - Utah 244
8.14 Latent Demand by Year - Wyoming 246
8.15 Cities Sorted by Rank - Wyoming 247
8.16 Cities Sorted by Zipcode - Wyoming 247
9 SOUTHEAST 248
9.1 Executive Summary 248
9.2 Latent Demand by Year - Alabama 250
9.3 Cities Sorted by Rank - Alabama 251
9.4 Cities Sorted by Zipcode - Alabama 252
9.5 Latent Demand by Year - Arkansas 255
9.6 Cities Sorted by Rank - Arkansas 256
9.7 Cities Sorted by Zipcode - Arkansas 257
9.8 Latent Demand by Year - Florida 258
9.9 Cities Sorted by Rank - Florida 259
9.10 Cities Sorted by Zipcode - Florida 266
9.11 Latent Demand by Year - Georgia 273
9.12 Cities Sorted by Rank - Georgia 274
9.13 Cities Sorted by Zipcode - Georgia 276
9.14 Latent Demand by Year - Kentucky 279
9.15 Cities Sorted by Rank - Kentucky 280
9.16 Cities Sorted by Zipcode - Kentucky 281
9.17 Latent Demand by Year - Louisiana 283
9.18 Cities Sorted by Rank - Louisiana 284
9.19 Cities Sorted by Zipcode - Louisiana 285
9.20 Latent Demand by Year - Mississippi 287
9.21 Cities Sorted by Rank - Mississippi 288
9.22 Cities Sorted by Zipcode - Mississippi 289
9.23 Latent Demand by Year - North Carolina 290
9.24 Cities Sorted by Rank - North Carolina 291
9.25 Cities Sorted by Zipcode - North Carolina 293
9.26 Latent Demand by Year - South Carolina 295
9.27 Cities Sorted by Rank - South Carolina 296
9.28 Cities Sorted by Zipcode - South Carolina 297
9.29 Latent Demand by Year - Tennessee 299
9.30 Cities Sorted by Rank - Tennessee 300
9.31 Cities Sorted by Zipcode - Tennessee 302
9.32 Latent Demand by Year - Virginia 304
9.33 Cities Sorted by Rank - Virginia 305
9.34 Cities Sorted by Zipcode - Virginia 307
9.35 Latent Demand by Year - West Virginia 310
9.36 Cities Sorted by Rank - West Virginia 311
9.37 Cities Sorted by Zipcode - West Virginia 311
10 SOUTHWEST 312
10.1 Executive Summary 312
10.2 Latent Demand by Year - Arizona 313
10.3 Cities Sorted by Rank - Arizona 314
10.4 Cities Sorted by Zipcode - Arizona 315
10.5 Latent Demand by Year - New Mexico 317
10.6 Cities Sorted by Rank - New Mexico 318
10.7 Cities Sorted by Zipcode - New Mexico 318
10.8 Latent Demand by Year - Oklahoma 320
10.9 Cities Sorted by Rank - Oklahoma 321
10.10 Cities Sorted by Zipcode - Oklahoma 322
10.11 Latent Demand by Year - Texas 323
10.12 Cities Sorted by Rank - Texas 324
10.13 Cities Sorted by Zipcode - Texas 330
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 336
11.1 Disclaimers & Safe Harbor 336
11.2 User Agreement Provisions 337

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