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The 2007-2012 Outlook for Organic Soap Bars in the United States - Product Image

The 2007-2012 Outlook for Organic Soap Bars in the United States

  • ID: 496229
  • September 2006
  • Region: United States
  • 228 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for organic READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 19
3.5 Latent Demand by Year - California 20
3.6 Cities Sorted by Rank - California 21
3.7 Cities Sorted by Zipcode - California 29
3.8 Latent Demand by Year - Hawaii 37
3.9 Cities Sorted by Rank - Hawaii 38
3.10 Cities Sorted by Zipcode - Hawaii 38
3.11 Latent Demand by Year - Nevada 39
3.12 Cities Sorted by Rank - Nevada 40
3.13 Cities Sorted by Zipcode - Nevada 40
3.14 Latent Demand by Year - Oregon 41
3.15 Cities Sorted by Rank - Oregon 42
3.16 Cities Sorted by Zipcode - Oregon 43
3.17 Latent Demand by Year - Washington 44
3.18 Cities Sorted by Rank - Washington 45
3.19 Cities Sorted by Zipcode - Washington 47
4 GREAT LAKES 49
4.1 Executive Summary 49
4.2 Latent Demand by Year - Illinois 51
4.3 Cities Sorted by Rank - Illinois 52
4.4 Cities Sorted by Zipcode - Illinois 56
4.5 Latent Demand by Year - Indiana 60
4.6 Cities Sorted by Rank - Indiana 61
4.7 Cities Sorted by Zipcode - Indiana 62
4.8 Latent Demand by Year - Michigan 63
4.9 Cities Sorted by Rank - Michigan 64
4.10 Cities Sorted by Zipcode - Michigan 65
4.11 Latent Demand by Year - Ohio 67
4.12 Cities Sorted by Rank - Ohio 68
4.13 Cities Sorted by Zipcode - Ohio 70
4.14 Latent Demand by Year - Wisconsin 72
4.15 Cities Sorted by Rank - Wisconsin 73
4.16 Cities Sorted by Zipcode - Wisconsin 74
5 MID-ATLANTIC 76
5.1 Executive Summary 76
5.2 Latent Demand by Year - Delaware 78
5.3 Cities Sorted by Rank - Delaware 79
5.4 Cities Sorted by Zipcode - Delaware 79
5.5 Latent Demand by Year - District of Columbia 79
5.6 Cities Sorted by Rank - District of Columbia 81
5.7 Cities Sorted by Zipcode - District of Columbia 81
5.8 Latent Demand by Year - Maryland 82
5.9 Cities Sorted by Rank - Maryland 83
5.10 Cities Sorted by Zipcode - Maryland 85
5.11 Latent Demand by Year - New Jersey 87
5.12 Cities Sorted by Rank - New Jersey 88
5.13 Cities Sorted by Zipcode - New Jersey 91
5.14 Latent Demand by Year - New York 94
5.15 Cities Sorted by Rank - New York 95
5.16 Cities Sorted by Zipcode - New York 99
5.17 Latent Demand by Year - Pennsylvania 105
5.18 Cities Sorted by Rank - Pennsylvania 106
5.19 Cities Sorted by Zipcode - Pennsylvania 107
6 NEW ENGLAND 108
6.1 Executive Summary 108
6.2 Latent Demand by Year - Connecticut 110
6.3 Cities Sorted by Rank - Connecticut 111
6.4 Cities Sorted by Zipcode - Connecticut 113
6.5 Latent Demand by Year - Maine 115
6.6 Cities Sorted by Rank - Maine 116
6.7 Cities Sorted by Zipcode - Maine 116
6.8 Latent Demand by Year - Massachusetts 117
6.9 Cities Sorted by Rank - Massachusetts 118
6.10 Cities Sorted by Zipcode - Massachusetts 121
6.11 Latent Demand by Year - New Hampshire 125
6.12 Cities Sorted by Rank - New Hampshire 126
6.13 Cities Sorted by Zipcode - New Hampshire 126
6.14 Latent Demand by Year - Rhode Island 128
6.15 Cities Sorted by Rank - Rhode Island 129
6.16 Cities Sorted by Zipcode - Rhode Island 130
6.17 Latent Demand by Year - Vermont 131
6.18 Cities Sorted by Rank - Vermont 132
6.19 Cities Sorted by Zipcode - Vermont 132
7 PLAINS 133
7.1 Executive Summary 133
7.2 Latent Demand by Year - Iowa 135
7.3 Cities Sorted by Rank - Iowa 136
7.4 Cities Sorted by Zipcode - Iowa 136
7.5 Latent Demand by Year - Kansas 138
7.6 Cities Sorted by Rank - Kansas 139
7.7 Cities Sorted by Zipcode - Kansas 139
7.8 Latent Demand by Year - Minnesota 141
7.9 Cities Sorted by Rank - Minnesota 142
7.10 Cities Sorted by Zipcode - Minnesota 143
7.11 Latent Demand by Year - Missouri 146
7.12 Cities Sorted by Rank - Missouri 147
7.13 Cities Sorted by Zipcode - Missouri 148
7.14 Latent Demand by Year - Nebraska 149
7.15 Cities Sorted by Rank - Nebraska 150
7.16 Cities Sorted by Zipcode - Nebraska 150
7.17 Latent Demand by Year - North Dakota 151
7.18 Cities Sorted by Rank - North Dakota 152
7.19 Cities Sorted by Zipcode - North Dakota 152
7.20 Latent Demand by Year - South Dakota 153
7.21 Cities Sorted by Rank - South Dakota 154
7.22 Cities Sorted by Zipcode - South Dakota 154
8 ROCKIES 155
8.1 Executive Summary 155
8.2 Latent Demand by Year - Colorado 157
8.3 Cities Sorted by Rank - Colorado 158
8.4 Cities Sorted by Zipcode - Colorado 159
8.5 Latent Demand by Year - Idaho 160
8.6 Cities Sorted by Rank - Idaho 161
8.7 Cities Sorted by Zipcode - Idaho 161
8.8 Latent Demand by Year - Montana 162
8.9 Cities Sorted by Rank - Montana 163
8.10 Cities Sorted by Zipcode - Montana 163
8.11 Latent Demand by Year - Utah 164
8.12 Cities Sorted by Rank - Utah 165
8.13 Cities Sorted by Zipcode - Utah 166
8.14 Latent Demand by Year - Wyoming 167
8.15 Cities Sorted by Rank - Wyoming 168
8.16 Cities Sorted by Zipcode - Wyoming 168
9 SOUTHEAST 169
9.1 Executive Summary 169
9.2 Latent Demand by Year - Alabama 171
9.3 Cities Sorted by Rank - Alabama 172
9.4 Cities Sorted by Zipcode - Alabama 173
9.5 Latent Demand by Year - Arkansas 174
9.6 Cities Sorted by Rank - Arkansas 175
9.7 Cities Sorted by Zipcode - Arkansas 175
9.8 Latent Demand by Year - Florida 177
9.9 Cities Sorted by Rank - Florida 178
9.10 Cities Sorted by Zipcode - Florida 181
9.11 Latent Demand by Year - Georgia 185
9.12 Cities Sorted by Rank - Georgia 186
9.13 Cities Sorted by Zipcode - Georgia 187
9.14 Latent Demand by Year - Kentucky 189
9.15 Cities Sorted by Rank - Kentucky 190
9.16 Cities Sorted by Zipcode - Kentucky 190
9.17 Latent Demand by Year - Louisiana 191
9.18 Cities Sorted by Rank - Louisiana 192
9.19 Cities Sorted by Zipcode - Louisiana 192
9.20 Latent Demand by Year - Mississippi 193
9.21 Cities Sorted by Rank - Mississippi 194
9.22 Cities Sorted by Zipcode - Mississippi 194
9.23 Latent Demand by Year - North Carolina 195
9.24 Cities Sorted by Rank - North Carolina 196
9.25 Cities Sorted by Zipcode - North Carolina 197
9.26 Latent Demand by Year - South Carolina 198
9.27 Cities Sorted by Rank - South Carolina 199
9.28 Cities Sorted by Zipcode - South Carolina 199
9.29 Latent Demand by Year - Tennessee 201
9.30 Cities Sorted by Rank - Tennessee 202
9.31 Cities Sorted by Zipcode - Tennessee 203
9.32 Latent Demand by Year - Virginia 204
9.33 Cities Sorted by Rank - Virginia 205
9.34 Cities Sorted by Zipcode - Virginia 206
9.35 Latent Demand by Year - West Virginia 208
9.36 Cities Sorted by Rank - West Virginia 209
9.37 Cities Sorted by Zipcode - West Virginia 209
10 SOUTHWEST 210
10.1 Executive Summary 210
10.2 Latent Demand by Year - Arizona 211
10.3 Cities Sorted by Rank - Arizona 212
10.4 Cities Sorted by Zipcode - Arizona 213
10.5 Latent Demand by Year - New Mexico 214
10.6 Cities Sorted by Rank - New Mexico 215
10.7 Cities Sorted by Zipcode - New Mexico 215
10.8 Latent Demand by Year - Oklahoma 216
10.9 Cities Sorted by Rank - Oklahoma 217
10.10 Cities Sorted by Zipcode - Oklahoma 217
10.11 Latent Demand by Year - Texas 219
10.12 Cities Sorted by Rank - Texas 220
10.13 Cities Sorted by Zipcode - Texas 222
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 222
11.1 Disclaimers & Safe Harbor 222
11.2 User Agreement Provisions 222

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