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The 2007-2012 Outlook for Ostrich Meat in the United States - Product Image

The 2007-2012 Outlook for Ostrich Meat in the United States

  • Published: September 2006
  • Region: United States
  • 625 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 40
3.8 Latent Demand by Year - Hawaii 59
3.9 Cities Sorted by Rank - Hawaii 60
3.10 Cities Sorted by Zipcode - Hawaii 62
3.11 Latent Demand by Year - Nevada 64
3.12 Cities Sorted by Rank - Nevada 65
3.13 Cities Sorted by Zipcode - Nevada 66
3.14 Latent Demand by Year - Oregon 68
3.15 Cities Sorted by Rank - Oregon 69
3.16 Cities Sorted by Zipcode - Oregon 72
3.17 Latent Demand by Year - Washington 76
3.18 Cities Sorted by Rank - Washington 77
3.19 Cities Sorted by Zipcode - Washington 83
4 GREAT LAKES 91
4.1 Executive Summary 91
4.2 Latent Demand by Year - Illinois 93
4.3 Cities Sorted by Rank - Illinois 94
4.4 Cities Sorted by Zipcode - Illinois 106
4.5 Latent Demand by Year - Indiana 118
4.6 Cities Sorted by Rank - Indiana 119
4.7 Cities Sorted by Zipcode - Indiana 124
4.8 Latent Demand by Year - Michigan 130
4.9 Cities Sorted by Rank - Michigan 131
4.10 Cities Sorted by Zipcode - Michigan 138
4.11 Latent Demand by Year - Ohio 146
4.12 Cities Sorted by Rank - Ohio 147
4.13 Cities Sorted by Zipcode - Ohio 158
4.14 Latent Demand by Year - Wisconsin 169
4.15 Cities Sorted by Rank - Wisconsin 170
4.16 Cities Sorted by Zipcode - Wisconsin 179
5 MID-ATLANTIC 188
5.1 Executive Summary 188
5.2 Latent Demand by Year - Delaware 190
5.3 Cities Sorted by Rank - Delaware 191
5.4 Cities Sorted by Zipcode - Delaware 192
5.5 Latent Demand by Year - District of Columbia 192
5.6 Cities Sorted by Rank - District of Columbia 194
5.7 Cities Sorted by Zipcode - District of Columbia 194
5.8 Latent Demand by Year - Maryland 195
5.9 Cities Sorted by Rank - Maryland 196
5.10 Cities Sorted by Zipcode - Maryland 202
5.11 Latent Demand by Year - New Jersey 208
5.12 Cities Sorted by Rank - New Jersey 209
5.13 Cities Sorted by Zipcode - New Jersey 218
5.14 Latent Demand by Year - New York 227
5.15 Cities Sorted by Rank - New York 228
5.16 Cities Sorted by Zipcode - New York 251
5.17 Latent Demand by Year - Pennsylvania 274
5.18 Cities Sorted by Rank - Pennsylvania 275
5.19 Cities Sorted by Zipcode - Pennsylvania 288
6 NEW ENGLAND 302
6.1 Executive Summary 302
6.2 Latent Demand by Year - Connecticut 304
6.3 Cities Sorted by Rank - Connecticut 305
6.4 Cities Sorted by Zipcode - Connecticut 309
6.5 Latent Demand by Year - Maine 314
6.6 Cities Sorted by Rank - Maine 315
6.7 Cities Sorted by Zipcode - Maine 319
6.8 Latent Demand by Year - Massachusetts 324
6.9 Cities Sorted by Rank - Massachusetts 325
6.10 Cities Sorted by Zipcode - Massachusetts 333
6.11 Latent Demand by Year - New Hampshire 341
6.12 Cities Sorted by Rank - New Hampshire 342
6.13 Cities Sorted by Zipcode - New Hampshire 346
6.14 Latent Demand by Year - Rhode Island 350
6.15 Cities Sorted by Rank - Rhode Island 351
6.16 Cities Sorted by Zipcode - Rhode Island 352
6.17 Latent Demand by Year - Vermont 353
6.18 Cities Sorted by Rank - Vermont 354
6.19 Cities Sorted by Zipcode - Vermont 356
7 PLAINS 360
7.1 Executive Summary 360
7.2 Latent Demand by Year - Iowa 362
7.3 Cities Sorted by Rank - Iowa 363
7.4 Cities Sorted by Zipcode - Iowa 367
7.5 Latent Demand by Year - Kansas 371
7.6 Cities Sorted by Rank - Kansas 372
7.7 Cities Sorted by Zipcode - Kansas 375
7.8 Latent Demand by Year - Minnesota 378
7.9 Cities Sorted by Rank - Minnesota 379
7.10 Cities Sorted by Zipcode - Minnesota 385
7.11 Latent Demand by Year - Missouri 391
7.12 Cities Sorted by Rank - Missouri 392
7.13 Cities Sorted by Zipcode - Missouri 397
7.14 Latent Demand by Year - Nebraska 403
7.15 Cities Sorted by Rank - Nebraska 404
7.16 Cities Sorted by Zipcode - Nebraska 405
7.17 Latent Demand by Year - North Dakota 407
7.18 Cities Sorted by Rank - North Dakota 408
7.19 Cities Sorted by Zipcode - North Dakota 408
7.20 Latent Demand by Year - South Dakota 410
7.21 Cities Sorted by Rank - South Dakota 411
7.22 Cities Sorted by Zipcode - South Dakota 412
8 ROCKIES 413
8.1 Executive Summary 413
8.2 Latent Demand by Year - Colorado 415
8.3 Cities Sorted by Rank - Colorado 416
8.4 Cities Sorted by Zipcode - Colorado 419
8.5 Latent Demand by Year - Idaho 424
8.6 Cities Sorted by Rank - Idaho 425
8.7 Cities Sorted by Zipcode - Idaho 426
8.8 Latent Demand by Year - Montana 428
8.9 Cities Sorted by Rank - Montana 429
8.10 Cities Sorted by Zipcode - Montana 430
8.11 Latent Demand by Year - Utah 432
8.12 Cities Sorted by Rank - Utah 433
8.13 Cities Sorted by Zipcode - Utah 436
8.14 Latent Demand by Year - Wyoming 439
8.15 Cities Sorted by Rank - Wyoming 440
8.16 Cities Sorted by Zipcode - Wyoming 441
9 SOUTHEAST 442
9.1 Executive Summary 442
9.2 Latent Demand by Year - Alabama 444
9.3 Cities Sorted by Rank - Alabama 445
9.4 Cities Sorted by Zipcode - Alabama 449
9.5 Latent Demand by Year - Arkansas 454
9.6 Cities Sorted by Rank - Arkansas 455
9.7 Cities Sorted by Zipcode - Arkansas 458
9.8 Latent Demand by Year - Florida 461
9.9 Cities Sorted by Rank - Florida 462
9.10 Cities Sorted by Zipcode - Florida 476
9.11 Latent Demand by Year - Georgia 491
9.12 Cities Sorted by Rank - Georgia 492
9.13 Cities Sorted by Zipcode - Georgia 497
9.14 Latent Demand by Year - Kentucky 504
9.15 Cities Sorted by Rank - Kentucky 505
9.16 Cities Sorted by Zipcode - Kentucky 508
9.17 Latent Demand by Year - Louisiana 512
9.18 Cities Sorted by Rank - Louisiana 513
9.19 Cities Sorted by Zipcode - Louisiana 517
9.20 Latent Demand by Year - Mississippi 521
9.21 Cities Sorted by Rank - Mississippi 522
9.22 Cities Sorted by Zipcode - Mississippi 524
9.23 Latent Demand by Year - North Carolina 527
9.24 Cities Sorted by Rank - North Carolina 528
9.25 Cities Sorted by Zipcode - North Carolina 534
9.26 Latent Demand by Year - South Carolina 541
9.27 Cities Sorted by Rank - South Carolina 542
9.28 Cities Sorted by Zipcode - South Carolina 545
9.29 Latent Demand by Year - Tennessee 550
9.30 Cities Sorted by Rank - Tennessee 551
9.31 Cities Sorted by Zipcode - Tennessee 555
9.32 Latent Demand by Year - Virginia 560
9.33 Cities Sorted by Rank - Virginia 561
9.34 Cities Sorted by Zipcode - Virginia 565
9.35 Latent Demand by Year - West Virginia 570
9.36 Cities Sorted by Rank - West Virginia 571
9.37 Cities Sorted by Zipcode - West Virginia 572
10 SOUTHWEST 574
10.1 Executive Summary 574
10.2 Latent Demand by Year - Arizona 575
10.3 Cities Sorted by Rank - Arizona 576
10.4 Cities Sorted by Zipcode - Arizona 579
10.5 Latent Demand by Year - New Mexico 582
10.6 Cities Sorted by Rank - New Mexico 583
10.7 Cities Sorted by Zipcode - New Mexico 584
10.8 Latent Demand by Year - Oklahoma 587
10.9 Cities Sorted by Rank - Oklahoma 588
10.10 Cities Sorted by Zipcode - Oklahoma 591
10.11 Latent Demand by Year - Texas 594
10.12 Cities Sorted by Rank - Texas 595
10.13 Cities Sorted by Zipcode - Texas 609
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 624
11.1 Disclaimers & Safe Harbor 624
11.2 User Agreement Provisions 625

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