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The 2007-2012 World Outlook for Commercial, Industrial, and Institutional Dry Cleaners for Hard Surfaces - Product Image

The 2007-2012 World Outlook for Commercial, Industrial, and Institutional Dry Cleaners for Hard Surfaces

  • ID: 496906
  • May 2006
  • Region: Global
  • 192 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for commercial, industrial, READ MORE >

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 14
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 15
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 15
2 SUMMARY OF FINDINGS 16
2.1 The Worldwide Market Potential 16
3 AFRICA 18
3.1 Executive Summary 18
3.2 Algeria 19
3.3 Angola 20
3.4 Benin 21
3.5 Botswana 21
3.6 Burkina Faso 22
3.7 Burundi 23
3.8 Cameroon 23
3.9 Cape Verde 24
3.10 Central African Republic 25
3.11 Chad 25
3.12 Comoros 26
3.13 Congo (formerly Zaire) 27
3.14 Cote dIvoire 28
3.15 Djibouti 28
3.16 Egypt 29
3.17 Equatorial Guinea 30
3.18 Ethiopia 30
3.19 Gabon 31
3.20 Ghana 32
3.21 Guinea 32
3.22 Guinea-Bissau 33
3.23 Kenya 34
3.24 Lesotho 35
3.25 Liberia 35
3.26 Libya 36
3.27 Madagascar 37
3.28 Malawi 37
3.29 Mali 38
3.30 Mauritania 39
3.31 Mauritius 39
3.32 Morocco 40
3.33 Mozambique 41
3.34 Namibia 41
3.35 Niger 42
3.36 Nigeria 43
3.37 Republic of Congo 44
3.38 Reunion 44
3.39 Rwanda 45
3.40 Sao Tome E Principe 46
3.41 Senegal 46
3.42 Sierra Leone 47
3.43 Somalia 48
3.44 South Africa 48
3.45 Sudan 49
3.46 Swaziland 50
3.47 Tanzania 50
3.48 The Gambia 51
3.49 Togo 52
3.50 Tunisia 52
3.51 Uganda 53
3.52 Western Sahara 54
3.53 Zambia 54
3.54 Zimbabwe 55
4 ASIA 57
4.1 Executive Summary 57
4.2 Bangladesh 58
4.3 Bhutan 59
4.4 Brunei 60
4.5 Burma 60
4.6 Cambodia 61
4.7 China 62
4.8 Hong Kong 63
4.9 India 63
4.10 Indonesia 64
4.11 Japan 65
4.12 Laos 66
4.13 Macau 67
4.14 Malaysia 68
4.15 Maldives 69
4.16 Mongolia 69
4.17 Nepal 70
4.18 North Korea 71
4.19 Papua New Guinea 72
4.20 Philippines 72
4.21 Seychelles 73
4.22 Singapore 74
4.23 South Korea 74
4.24 Sri Lanka 75
4.25 Taiwan 76
4.26 Thailand 77
4.27 Vietnam 77
5 EUROPE 79
5.1 Executive Summary 79
5.2 Albania 80
5.3 Andorra 81
5.4 Austria 82
5.5 Belarus 83
5.6 Belgium 84
5.7 Bosnia and Herzegovina 85
5.8 Bulgaria 85
5.9 Croatia 86
5.10 Cyprus 87
5.11 Czech Republic 87
5.12 Denmark 88
5.13 Estonia 89
5.14 Finland 90
5.15 France 91
5.16 Georgia 92
5.17 Germany 92
5.18 Greece 93
5.19 Hungary 94
5.20 Iceland 95
5.21 Ireland 95
5.22 Italy 96
5.23 Kazakhstan 97
5.24 Latvia 98
5.25 Liechtenstein 98
5.26 Lithuania 99
5.27 Luxembourg 100
5.28 Malta 100
5.29 Moldova 101
5.30 Monaco 102
5.31 Netherlands 102
5.32 Norway 103
5.33 Poland 104
5.34 Portugal 105
5.35 Romania 105
5.36 Russia 106
5.37 San Marino 107
5.38 Slovakia 108
5.39 Slovenia 108
5.40 Spain 109
5.41 Sweden 110
5.42 Switzerland 111
5.43 Ukraine 112
5.44 United Kingdom 113
6 OCEANA 115
6.1 Executive Summary 115
6.2 American Samoa 116
6.3 Australia 117
6.4 Christmas Island 118
6.5 Cook Islands 118
6.6 Fiji 119
6.7 French Polynesia 120
6.8 Guam 120
6.9 Kiribati 121
6.10 Marshall Islands 122
6.11 Micronesia Federation 122
6.12 Nauru 123
6.13 New Caledonia 124
6.14 New Zealand 124
6.15 Niue 125
6.16 Norfolk Island 126
6.17 Northern Mariana Island 126
6.18 Palau 127
6.19 Solomon Islands 128
6.20 Tokelau 128
6.21 Tonga 129
6.22 Tuvalu 129
6.23 Vanuatu 130
6.24 Wallis and Futuna 131
6.25 Western Samoa 131
7 THE AMERICAS 133
7.1 Executive Summary 133
7.2 Antigua and Barbuda 134
7.3 Argentina 135
7.4 Aruba 136
7.5 Bahamas 136
7.6 Barbados 137
7.7 Belize 138
7.8 Bermuda 138
7.9 Bolivia 139
7.10 Brazil 140
7.11 British Virgin Islands 141
7.12 Canada 141
7.13 Cayman Islands 142
7.14 Chile 143
7.15 Colombia 144
7.16 Costa Rica 145
7.17 Cuba 145
7.18 Dominica 146
7.19 Dominican Republic 147
7.20 Ecuador 148
7.21 El Salvador 148
7.22 Falkland Islands 149
7.23 French Guiana 150
7.24 Greenland 150
7.25 Grenada 151
7.26 Guadeloupe 152
7.27 Guatemala 153
7.28 Guyana 153
7.29 Haiti 154
7.30 Honduras 155
7.31 Jamaica 156
7.32 Martinique 156
7.33 Mexico 157
7.34 Netherlands Antilles 158
7.35 Nicaragua 159
7.36 Panama 159
7.37 Paraguay 160
7.38 Peru 161
7.39 Puerto Rico 162
7.40 St. Kitts and Nevis 163
7.41 St. Lucia 163
7.42 St. Vincent and the Grenadines 164
7.43 Suriname 165
7.44 Trinidad and Tobago 165
7.45 United States 166
7.46 Uruguay 167
7.47 Venezuela 168
7.48 Virgin Islands, US 169
8 THE MIDDLE EAST 171
8.1 Executive Summary 171
8.2 Afghanistan 172
8.3 Armenia 173
8.4 Azerbaijan 174
8.5 Bahrain 175
8.6 Iran 176
8.7 Iraq 177
8.8 Israel 178
8.9 Jordan 178
8.10 Kuwait 179
8.11 Kyrgyzstan 180
8.12 Lebanon 180
8.13 Oman 181
8.14 Pakistan 182
8.15 Palestine 183
8.16 Qatar 183
8.17 Saudi Arabia 184
8.18 Syrian Arab Republic 185
8.19 Tajikistan 186
8.20 Turkey 186
8.21 Turkmenistan 187
8.22 United Arab Emirates 188
8.23 Uzbekistan 188
8.24 Yemen 189
9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 191
9.1 Disclaimers & Safe Harbor 191
9.2 User Agreement Provisions 192

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