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The 2007-2012 World Outlook for Lithographic Greeting Cards Printed for Publication by Others - Product Image

The 2007-2012 World Outlook for Lithographic Greeting Cards Printed for Publication by Others

  • ID: 497011
  • May 2006
  • Region: Global
  • 185 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for lithographic greeting READ MORE >

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 15
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 15
2 SUMMARY OF FINDINGS 16
2.1 The Worldwide Market Potential 16
3 AFRICA, EUROPE & THE MIDDLE EAST 18
3.1 Executive Summary 18
3.2 Afghanistan 19
3.3 Albania 20
3.4 Algeria 21
3.5 Andorra 22
3.6 Angola 22
3.7 Armenia 23
3.8 Austria 24
3.9 Azerbaijan 25
3.10 Bahrain 25
3.11 Belarus 26
3.12 Belgium 27
3.13 Benin 28
3.14 Bosnia and Herzegovina 28
3.15 Botswana 29
3.16 Bulgaria 30
3.17 Burkina Faso 31
3.18 Burundi 31
3.19 Cameroon 32
3.20 Cape Verde 33
3.21 Central African Republic 33
3.22 Chad 34
3.23 Comoros 35
3.24 Congo (formerly Zaire) 35
3.25 Cote dIvoire 36
3.26 Croatia 37
3.27 Cyprus 37
3.28 Czech Republic 38
3.29 Denmark 39
3.30 Djibouti 40
3.31 Egypt 40
3.32 Equatorial Guinea 41
3.33 Estonia 42
3.34 Ethiopia 42
3.35 Finland 43
3.36 France 44
3.37 Gabon 45
3.38 Georgia 46
3.39 Germany 47
3.40 Ghana 47
3.41 Greece 48
3.42 Guinea 49
3.43 Guinea-Bissau 49
3.44 Hungary 50
3.45 Iceland 51
3.46 Iran 51
3.47 Iraq 52
3.48 Ireland 53
3.49 Israel 54
3.50 Italy 54
3.51 Jordan 55
3.52 Kazakhstan 56
3.53 Kenya 57
3.54 Kuwait 58
3.55 Kyrgyzstan 59
3.56 Latvia 59
3.57 Lebanon 60
3.58 Lesotho 61
3.59 Liberia 61
3.60 Libya 62
3.61 Liechtenstein 63
3.62 Lithuania 63
3.63 Luxembourg 64
3.64 Madagascar 65
3.65 Malawi 65
3.66 Mali 66
3.67 Malta 67
3.68 Mauritania 67
3.69 Mauritius 68
3.70 Moldova 69
3.71 Monaco 69
3.72 Morocco 70
3.73 Mozambique 71
3.74 Namibia 71
3.75 Netherlands 72
3.76 Niger 73
3.77 Nigeria 73
3.78 Norway 74
3.79 Oman 75
3.80 Pakistan 76
3.81 Palestine 77
3.82 Poland 77
3.83 Portugal 78
3.84 Qatar 79
3.85 Republic of Congo 79
3.86 Reunion 80
3.87 Romania 81
3.88 Russia 82
3.89 Rwanda 83
3.90 San Marino 83
3.91 Sao Tome E Principe 84
3.92 Saudi Arabia 85
3.93 Senegal 86
3.94 Sierra Leone 86
3.95 Slovakia 87
3.96 Slovenia 88
3.97 Somalia 88
3.98 South Africa 89
3.99 Spain 90
3.100 Sudan 91
3.101 Swaziland 91
3.102 Sweden 92
3.103 Switzerland 93
3.104 Syrian Arab Republic 94
3.105 Tajikistan 95
3.106 Tanzania 96
3.107 The Gambia 96
3.108 Togo 97
3.109 Tunisia 98
3.110 Turkey 98
3.111 Turkmenistan 99
3.112 Uganda 100
3.113 Ukraine 100
3.114 United Arab Emirates 101
3.115 United Kingdom 102
3.116 Uzbekistan 103
3.117 Western Sahara 104
3.118 Yemen 104
3.119 Zambia 105
3.120 Zimbabwe 106
4 ASIA 107
4.1 Executive Summary 107
4.2 Bangladesh 108
4.3 Bhutan 109
4.4 Brunei 110
4.5 Burma 110
4.6 Cambodia 111
4.7 China 112
4.8 Hong Kong 113
4.9 India 113
4.10 Indonesia 114
4.11 Japan 115
4.12 Laos 116
4.13 Macau 117
4.14 Malaysia 118
4.15 Maldives 119
4.16 Mongolia 119
4.17 Nepal 120
4.18 North Korea 121
4.19 Papua New Guinea 122
4.20 Philippines 122
4.21 Seychelles 123
4.22 Singapore 124
4.23 South Korea 124
4.24 Sri Lanka 125
4.25 Taiwan 126
4.26 Thailand 127
4.27 Vietnam 127
5 LATIN AMERICA 129
5.1 Executive Summary 129
5.2 Argentina 130
5.3 Belize 131
5.4 Bolivia 132
5.5 Brazil 132
5.6 Chile 133
5.7 Colombia 134
5.8 Costa Rica 135
5.9 Ecuador 136
5.10 El Salvador 137
5.11 Falkland Islands 137
5.12 French Guiana 138
5.13 Guatemala 139
5.14 Guyana 139
5.15 Honduras 140
5.16 Mexico 141
5.17 Nicaragua 142
5.18 Panama 142
5.19 Paraguay 143
5.20 Peru 144
5.21 Suriname 145
5.22 Uruguay 145
5.23 Venezuela 146
6 NORTH AMERICA & THE CARIBBEAN 148
6.1 Executive Summary 148
6.2 Antigua and Barbuda 149
6.3 Aruba 150
6.4 Bahamas 151
6.5 Barbados 151
6.6 Bermuda 152
6.7 British Virgin Islands 153
6.8 Canada 153
6.9 Cayman Islands 154
6.10 Cuba 155
6.11 Dominica 156
6.12 Dominican Republic 156
6.13 Greenland 157
6.14 Grenada 158
6.15 Guadeloupe 159
6.16 Haiti 159
6.17 Jamaica 160
6.18 Martinique 161
6.19 Netherlands Antilles 161
6.20 Puerto Rico 162
6.21 St. Kitts and Nevis 163
6.22 St. Lucia 163
6.23 St. Vincent and the Grenadines 164
6.24 Trinidad and Tobago 165
6.25 United States 165
6.26 Virgin Islands, US 166
7 OCEANA 168
7.1 Executive Summary 168
7.2 American Samoa 169
7.3 Australia 170
7.4 Christmas Island 171
7.5 Cook Islands 171
7.6 Fiji 172
7.7 French Polynesia 172
7.8 Guam 173
7.9 Kiribati 174
7.10 Marshall Islands 174
7.11 Micronesia Federation 175
7.12 Nauru 175
7.13 New Caledonia 176
7.14 New Zealand 177
7.15 Niue 178
7.16 Norfolk Island 178
7.17 Northern Mariana Island 179
7.18 Palau 179
7.19 Solomon Islands 180
7.20 Tokelau 180
7.21 Tonga 181
7.22 Tuvalu 181
7.23 Vanuatu 182
7.24 Wallis and Futuna 182
7.25 Western Samoa 183
8 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 184
8.1 Disclaimers & Safe Harbor 184
8.2 User Agreement Provisions 185

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