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Web 2.0 & the New Net Product Image

Web 2.0 & the New Net

  • ID: 497722
  • June 2007
  • Parks Associates

FEATURED COMPANIES

  • AOL Video
  • Digg
  • Friendster
  • Linked In
  • Orkut
  • VideoEgg
  • MORE

Consumers are no longer just ‘consuming’ content online but creating, sharing, and organizing. Parks Associates analyzes this phenomenon, cutting through the hype and probing into the heart of the key questions it presents to the industry: Is there money to be made in the Web 2.0 space? How should established players react? Parks Associates delivers its latest consumer data on Web 2.0 trends which illustrate the current adoption and usage patterns.

Figures:
Web 2.0 Successes

Web 2.0 Eco-system

Contributing vs. Consuming

U.S.: Content Viewed by Users of Video Sharing Sites

Monthly Expenditure on Social Media Activities & Photo Printing

MySpace Widget Examples

Generating Income from Social Media: Primary vs. Secondary Occupation

Social Media Activities

Age and Social Media

Number of Social Media Activities Engaged In

Social Networking by Age

Social Networking, by Country

Overlap Among Social Networking Sites

U.S.: Number of Social Networking Sites Used

Communicating with Friends, by Age

Instant Messaging & Social Networking

Social Networking & Multitasking

Social Networking & Dating

Dating & Social Networking by Age

Watching Video on Sharing Sites, by Country

Uploading Video to Sharing Sites, by Country

Reading Blogs, by Country

Updating Blogs, by Country

Social Networking & Blogging

Blogging & Other Information Activities

Photo Sharing, by Country

Reasons for Uploading Photos to Web

Uploading Photos and other Activities

Paying for Online Photo Sharing

FEATURED COMPANIES

  • AOL Video
  • Digg
  • Friendster
  • Linked In
  • Orkut
  • VideoEgg
  • MORE

1.0 Notes on Methodology

1.1 Consumer Data

1.2 Definitions

2.0 Market & Business Strategies

2.1 Overview

2.2 Party Like its 1999?

2.3 Monetizing your Benefactors

2.4 Revenue Models

2.4.1 Advertising: Is Web 2.0 Too Hot to Touch?

2.4.2 The Critical Mass of Users

2.4.3 Non-Advertising Revenue Models

2.5 Government Intervention

2.6 Web 2.0 Ecosystem

3.0 Social Media Habits

3.1 Overview

3.2 Social Networking

3.2.1 Social Networking & Communication

3.2.2 Social Networking & Dating

3.3 Video Sharing

3.4 Blogging

3.5 Photo Sharing

4.0 Implications & Action Items

Resource Book

Section I: Demographics

Section II: Overlap of Social Media

Section III: Social Media and Product Purchase Intent

Section IV: Company Profiles

AOL Video

Bebo

Cafe.com

CyWorld

Digg

eSnips

Facebook

Flickr

Friendster

Hi5

Kaboodle

LastFM

Linked In

Live Journal

Meet-Up

MySpace

Orkut

Photobucket

Rave

Revver

VideoEgg

Wikipedia

Windows Live Spaces

Xanga

Yahoo 360

YouTube

AOL Video

Bebo

Cafe.com

CyWorld

Digg

eSnips

Facebook

Flickr

Friendster

Hi5

Kaboodle

LastFM

Linked In

Live Journal

Meet-Up

MySpace

Orkut

Photobucket

Rave

Revver

VideoEgg

Wikipedia

Windows Live Spaces

Xanga

Yahoo 360

YouTube

Note: Product cover images may vary from those shown

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