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Outdoor Kitchens

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    Report

  • April 2020
  • Region: Global
  • The Freedonia Group
  • ID: 5026160

This study includes a Near-Term COVID-19 Impact discussion.

How will the COVID-19 coronavirus impact the global economy? The publisher is tracking recent developments and analyzing their impact in an easy to follow Economic Impact Tracker.

Featuring 45 tables and 37 figures – now available in Excel and Powerpoint! Learn More

Outdoor Cooking and Entertaining

This study analyzes US markets for outdoor kitchen equipment. Specific products covered include:


  • cooking fixtures:
    • gas grills (built-in/drop-in grill heads; natural gas, propane gas)
    • prefabricated or kit-built pizza ovens, stationary smoker cabinets and smoker boxes, built-in charcoal grills, stationary kamado grills, built-in wood pellet grills, and built-in hibachis and griddles
    • side burners (including conventional types, power burners, and sear stations), food warmers (including warming drawers and buffet-style warmers), and griddle plates
    • islands, cabinets, and other storage:
    • prefabricated outdoor kitchen islands
    • insert-style cabinets, drawers, and access doors (including slide-out cutting boards, fire extinguisher cabinets, paper towel bins, propane tank bins, spice racks, and trash and recycling bins)

  • refrigeration and cooling equipment:
    • outdoor refrigerators (including undercounter, freestanding, and small countertop types)
    • integrated coolers/ice chests
    • specialty refrigeration and cooling (e.g., kegerators, ice machines, and freezers)
    • cocktail and bar centers (both drop-in and freestanding carts and stationary centers))
    • drop-in sinks and faucets (except for those built into cocktail and bar centers)

Historical data for 2009, 2014, and 2019 and forecasts for 2024 are provided for outdoor kitchen equipment sales at the manufacturer’s level in current dollars (which are not adjusted to account for inflation). Sales are broken out by the above product types and by distribution channel:


  • barbecue and outdoor specialty stores
  • home centers
  • e-commerce, which includes both sales by internet-only distributors and online sales made by brick-and-mortar establishments
  • contractors
  • mass merchandisers
  • wholesale clubs

Table of Contents


1. Executive Summary
2. Overview
  • Study Scope & Definitions
  • Outdoor Kitchen Market Size & Ownership Trends
  • Near-Term Impact of COVID-19
  • Retail Trends: Prefabricated Equipment & Total Project Costs
  • Sales by Product Category
  • Factors Impacting Sales
  • Weather Resistance & UL Approval for Outdoor Use
  • Single-Family vs. Multifamily Installations
  • Basic vs. High-End Installations
  • Material Preferences: Countertops
  • Material Preferences: Island Veneers (Faux Stone vs. Competitive Materials)
  • Material Preferences: Cabinets
  • Easy-to-Install & Modular Products
  • Smart Technology
  • Climate & Seasonality
  • Sustainability, Recyclability, & Recycling
  • Outdoor Kitchens as Social Media Trend & Status Aspiration
  • Local Building Codes (Fire, Water Drainage, & Electrical)
  • Tariffs


3. Consumer Trends
  • Homeownership & Rental Trends
  • Homeownership by Age Group
  • Homeownership by Household Annual Income
  • Pool & Spa Ownership & Sales Trends
  • Outdoor Living Trends
  • Prevalence of Outdoor Space at Home
  • Amount of Owned Land Around a Home
  • Interest in Outdoor Cooking & Entertaining
  • Consumer Attitudes Toward Outdoor Kitchens
  • Remodeling Drives Outdoor Kitchen Installations


4. Outdoor Cooking Fixtures
  • Scope & Definition
  • Cooking Fixture Sales by Product
  • Gas Grills
  • Scope & Description
  • Grill Ownership Trends
  • Sales Outlook
  • Leading Manufacturer & Brands
  • Pizza Ovens, Smokers, & Specialty Grills
  • Scope & Description
  • Sales Outlook & Manufacturers
  • Side Burners, Food Warmers, & Griddle Plates
  • Scope & Description
  • Sales Outlook & Manufacturers


5. Islands, Cabinets, & Storage
  • Scope & Definition
  • Sales by Product
  • Prefabricated Islands
  • Product Description
  • Sales Outlook
  • Leading Manufacturers & Brands
  • Cabinets, Drawers, & Access Doors
  • Product Description
  • Sales Outlook
  • Leading Manufacturers & Brands


6. Refrigeration & Plumbing Fixtures
  • Refrigeration & Cooling Equipment
  • Product Description
  • Sales by Product
  • Outdoor Refrigerators
  • Integrated Coolers
  • Specialty Refrigeration & Cooling Equipment
  • Leading Manufacturers & Brands
  • Cocktail & Bar Centers
  • Product Description
  • Sales Outlook
  • Leading Manufacturers & Brands
  • Sinks & Faucets
  • Product Description
  • Sales Outlook
  • Leading Manufacturers & Brands


7. Distribution Channels & Marketing
  • Distribution Channels
  • Sales by Distribution Channel
  • Barbecue & Outdoor Specialty Stores
  • Home Centers
  • Contractors
  • E-Commerce
  • Mass Merchandisers & Wholesale Clubs
  • Marketing Strategies
  • Modular Systems & Bundled Components
  • Warranties
  • Design Assistance & Education
  • 3D & Augmented Reality


8. Competitor Analysis
  • Key Findings & Industry Composition
  • Market Share
  • Mergers & Acquisitions
  • List of Industry Participants


9. Appendix
  • Scope
  • Definitions
  • Abbreviations
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
  • Economic Environment
  • Demographic Trends
  • Consumer Spending
  • Residential Building Construction
  • Residential Improvements & Repairs
  • Housing Stock


List of Tables
2. Overview
Table 2-1 - Number of Households with an Outdoor Kitchen, 2009 - 2024 (million)
Table 2-2 - Total Outdoor Kitchen Project Spending at Retail Level, 2009 - 2024 (million dollars)
Table 2-3 - Outdoor Kitchen Equipment Sales by Product Category, 2009 - 2024 (million dollars)
Table 2-4 - Examples of Basic & High End Outdoor Kitchen Installations
Table 2-5 - Advantages & Disadvantages of Selected Countertop Materials for Outdoor Kitchens
3. Consumer Trends
Table 3-1 - US Homeownership & Rental Rates, 2011 - 2019 (percent)
Table 3-2 - US Homeownership & Rental Rates by Age, 2011 - 2019 (percent)
Table 3-3 - US Homeownership & Rental Trends by Annual Household Income, 2011 - 2019 (percent)
Table 3-4 - Consumer Attitudes About Pool & Spa Affordability & Desirability, 2019 (percent)
Table 3-5 - Presence of Lawn, Garden, or Outdoor Space at Home by Locale & Housing Type, 2019 (percent)
Table 3-6 - US Homeownership & Rental Rates, 2011 - 2019 (percent)
Table 3-7 - US Home Remodeling Trends by Age Group, 2019 (percent)
4. Outdoor Cooking Fixtures
Table 4-1 - Outdoor Kitchen Cooking Fixture Sales by Product, 2009 - 2024 (million dollars)
Table 4-2 - Selected Gas Grill Manufacturers & Brands
Table 4-3 - Selected Pizza Oven, Smoker, & Specialty Grill Manufacturers & Brands
Table 4-4 - Secondary Cooking Fixture Characteristics
Table 4-5 - Selected Secondary Cooking Fixture Manufacturers & Brands
5. Islands, Cabinets, & Storage
Table 5-1 - Outdoor Kitchen Island, Cabinet, & Other Storage Sales by Product, 2009 - 2024 (million dollars)
Table 5-2 - Selected Prefabricated Island Manufacturers & Product Features
Table 5-3 - Cabinet, Drawer, & Access Door Characteristics
Table 5-4 - Selected Cabinet, Drawer, & Access Door Manufacturers & Brands
6. Refrigeration & Plumbing Fixtures
Table 6-1 - Outdoor Kitchen Refrigeration & Cooling Equipment Sales by Product, 2009 - 2024 (million dollars)
Table 6-2 - Outdoor Refrigerator Characteristics
Table 6-3 - Selected Refrigeration & Cooling Equipment Manufacturers & Brands
Table 6-4 - Outdoor Kitchen Cocktail & Bar Center Sales, 2009 - 2024 (million dollars)
Table 6-5 - Selected Cocktail & Bar Center Manufacturers & Brands
Table 6-6 - Outdoor Kitchen Sink & Faucet Sales, 2009 - 2024 (million dollars)
Table 6-7 - Selected Outdoor Sink & Faucet Manufacturers & Brands
7. Distribution Channels & Marketing
Table 7-1 - Outdoor Kitchen Equipment Sales by Distribution Channel, 2009 - 2024 (million dollars)
Table 7-2 - Selected Outdoor Kitchen Equipment Distributors by Channel
Table 7-3 - Advantages of Indoor & Outdoor Contractors in Outdoor Kitchen Construction
Table 7-4 - Issues with E-Commerce Distribution of Outdoor Kitchen Products & Examples of Solutions
8. Competitor Analysis
Table 8-1 - US Outdoor Kitchen Equipment Sales by Company, 2019 (million dollars)
Table 8-2 - Selected Mergers & Acquisitions
Table 8-3 - Selected Industry Participants
9. Appendix
Table 9-1 - Study Scope: Outdoor Kitchen Equipment
Table 9-2 - Relevant Industry Codes
Table 9-3 - Relevant Trade Codes
Table 9-4 - Abbreviations & Acronyms Used in Study
Table 9-5 - Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)
Table 9-6 - Population & Households, 2009 - 2024 (million persons)
Table 9-7 - Personal Consumption Expenditures, 2009 - 2024 (billion dollars & billion 2012 dollars)
Table 9-8 - Residential Building Construction Expenditures, 2009 - 2024 (billion dollars & billion 2012 dollars)
Table 9-9 - Residential Improvement & Repair Expenditures, 2009 - 2024 (billion dollars & billion 2012 dollars)
Table 9-10 - Housing Stock by Type, 2009 - 2024 (million units)
List of Figures
1. Executive Summary
Figure 1-1 - US Outdoor Kitchen Market
2. Overview
Figure 2-1 - Outdoor Kitchen Ownership & Equipment Sales, 2009 - 2019 (percent annual growth)
Figure 2-2 - Estimated Impact of COVID-19 on Outdoor Kitchen Sales, 2009 -¬ 2024 (million dollars)
Figure 2-3 - Outdoor Kitchen Equipment Sales by Product Category, 2019 - 2024 (million dollars)
Figure 2-4 - Basic vs. High-End Outdoor Kitchens
Figure 2-5 - Consumer Attitudes About Environmental Responsibility, 2019 (percent adults who agree)
Figure 2-6 - Consumer Attitudes About Recycling & Recyclability, 2019 (percent who agree)
Figure 2-7 - Instagram: #outdoorkitchen
Figure 2-8 - Pinterest: Outdoor Kitchen Ideas
3. Consumer Trends
Figure 3-1 - Pool & Spa Access, 2019 (percent)
Figure 3-2 - Pool & Spa Ownership Trends, 2019 (percent)
Figure 3-3 - Consumer Interest in Outdoor Entertaining by Age Group, 2019 (percent)
Figure 3-4 - Consumer Interest in Outdoor Kitchens by Age Group, 2019 (percent)
4. Outdoor Cooking Fixtures
Figure 4-1 - Outdoor Kitchen Cooking Fixture Sales Growth by Product, 2019 - 2024 (million dollars)
Figure 4-2 - Built-in vs. Freestanding Gas Grills
Figure 4-3 - Examples of Pizza Ovens, Smokers, & Specialty Grills
Figure 4-4 - Examples of Side Burners, Food Warmers, & Griddle Plates
5. Islands, Cabinets, & Storage
Figure 5-1 - Outdoor Kitchen Island, Cabinet, & Other Storage Sales by Product, 2009 - 2019 (percent annual growth)
Figure 5-2 - Prefabricated vs. Site-Built Outdoor Kitchen Islands
Figure 5-3 - Modular Islands vs. Other Modular Fixtures
Figure 5-4 - Insert-Type vs. Built-In Cabinets, Drawers, & Access Doors
Figure 5-5 - Examples of Cabinet, Drawer, & Access Doors
6. Refrigeration & Plumbing Fixtures
Figure 6-1 - Examples of Refrigeration & Cooling Equipment
Figure 6-2 - Outdoor Kitchen Refrigeration & Cooling Equipment Sales by Product, 2019 - 2024 (million dollars)
Figure 6-3 - Examples of Cocktail & Bar Centers
Figure 6-4 - Examples of Outdoor Kitchen Sinks & Faucets
7. Distribution Channels & Marketing
Figure 7-1 - Outdoor Kitchen Equipment Sales Growth by Distribution Channel, 2019 - 2024 (million dollars)
8. Competitor Analysis
Figure 8-1 - US Outdoor Kitchen Equipment Market Share, 2019 (million dollars)
Figure 8-2 - US Outdoor Kitchen Equipment Market: Co-Leading Supplier, 2019
Figure 8-3 - US Outdoor Kitchen Equipment Market: Co-Leading Supplier, 2019
Figure 8-4 - US Outdoor Kitchen Equipment Market: Third Leading Supplier, 2019
Figure 8-5 - US Outdoor Kitchen Equipment Market: Fourth Leading Supplier, 2019
Figure 8-6 - US Outdoor Kitchen Equipment Market: Co-Fifth Leading Supplier, 2019
Figure 8-7 - US Outdoor Kitchen Equipment Market: Co-Fifth Leading Supplier, 2019
9. Appendix
Figure 9-1 - Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 9-2 - Annual Population Growth, 2004 - 2019 (percent)
Figure 9-3 - Housing Stock: Share by Year of Construction, 2019 (million units)

Companies Mentioned

  • Blaze Grills
  • Fisher and Paykel Appliances
  • Hestan Home
  • Middleby

 


Methodology

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