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The 2007-2012 World Outlook for Sunglasses - Product Image

The 2007-2012 World Outlook for Sunglasses

  • ID: 513018
  • June 2006
  • Region: Global
  • 186 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for sunglasses is not READ MORE >

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 14
2 SUMMARY OF FINDINGS 15
2.1 The Worldwide Market Potential 15
3 AFRICA 17
3.1 Executive Summary 17
3.2 Algeria 18
3.3 Angola 19
3.4 Benin 20
3.5 Botswana 20
3.6 Burkina Faso 21
3.7 Burundi 22
3.8 Cameroon 22
3.9 Cape Verde 23
3.10 Central African Republic 24
3.11 Chad 24
3.12 Comoros 25
3.13 Congo (formerly Zaire) 26
3.14 Cote dIvoire 27
3.15 Djibouti 27
3.16 Egypt 28
3.17 Equatorial Guinea 29
3.18 Ethiopia 29
3.19 Gabon 30
3.20 Ghana 31
3.21 Guinea 31
3.22 Guinea-Bissau 32
3.23 Kenya 33
3.24 Lesotho 34
3.25 Liberia 34
3.26 Libya 35
3.27 Madagascar 36
3.28 Malawi 36
3.29 Mali 37
3.30 Mauritania 38
3.31 Mauritius 38
3.32 Morocco 39
3.33 Mozambique 40
3.34 Namibia 40
3.35 Niger 41
3.36 Nigeria 42
3.37 Republic of Congo 43
3.38 Reunion 43
3.39 Rwanda 44
3.40 Sao Tome E Principe 45
3.41 Senegal 45
3.42 Sierra Leone 46
3.43 Somalia 47
3.44 South Africa 47
3.45 Sudan 48
3.46 Swaziland 49
3.47 Tanzania 49
3.48 The Gambia 50
3.49 Togo 51
3.50 Tunisia 51
3.51 Uganda 52
3.52 Western Sahara 53
3.53 Zambia 53
3.54 Zimbabwe 54
4 ASIA 56
4.1 Executive Summary 56
4.2 Bangladesh 57
4.3 Bhutan 58
4.4 Brunei 59
4.5 Burma 59
4.6 Cambodia 60
4.7 China 61
4.8 Hong Kong 62
4.9 India 62
4.10 Indonesia 63
4.11 Japan 64
4.12 Laos 65
4.13 Macau 66
4.14 Malaysia 67
4.15 Maldives 68
4.16 Mongolia 68
4.17 Nepal 69
4.18 North Korea 70
4.19 Papua New Guinea 71
4.20 Philippines 71
4.21 Seychelles 72
4.22 Singapore 73
4.23 South Korea 73
4.24 Sri Lanka 74
4.25 Taiwan 75
4.26 Thailand 76
4.27 Vietnam 76
5 EUROPE 78
5.1 Executive Summary 78
5.2 Albania 79
5.3 Andorra 80
5.4 Austria 80
5.5 Belarus 81
5.6 Belgium 82
5.7 Bosnia and Herzegovina 83
5.8 Bulgaria 84
5.9 Croatia 85
5.10 Cyprus 85
5.11 Czech Republic 86
5.12 Denmark 87
5.13 Estonia 88
5.14 Finland 88
5.15 France 89
5.16 Georgia 90
5.17 Germany 91
5.18 Greece 92
5.19 Hungary 92
5.20 Iceland 93
5.21 Ireland 94
5.22 Italy 94
5.23 Kazakhstan 95
5.24 Latvia 96
5.25 Liechtenstein 97
5.26 Lithuania 98
5.27 Luxembourg 98
5.28 Malta 99
5.29 Moldova 100
5.30 Monaco 100
5.31 Netherlands 101
5.32 Norway 102
5.33 Poland 102
5.34 Portugal 103
5.35 Romania 104
5.36 Russia 105
5.37 San Marino 106
5.38 Slovakia 106
5.39 Slovenia 107
5.40 Spain 108
5.41 Sweden 109
5.42 Switzerland 110
5.43 Ukraine 111
5.44 United Kingdom 112
6 LATIN AMERICA 113
6.1 Executive Summary 113
6.2 Argentina 114
6.3 Belize 115
6.4 Bolivia 116
6.5 Brazil 116
6.6 Chile 117
6.7 Colombia 118
6.8 Costa Rica 119
6.9 Ecuador 120
6.10 El Salvador 121
6.11 Falkland Islands 121
6.12 French Guiana 122
6.13 Guatemala 123
6.14 Guyana 123
6.15 Honduras 124
6.16 Mexico 125
6.17 Nicaragua 126
6.18 Panama 126
6.19 Paraguay 127
6.20 Peru 128
6.21 Suriname 129
6.22 Uruguay 129
6.23 Venezuela 130
7 NORTH AMERICA & THE CARIBBEAN 132
7.1 Executive Summary 132
7.2 Antigua and Barbuda 133
7.3 Aruba 134
7.4 Bahamas 134
7.5 Barbados 135
7.6 Bermuda 136
7.7 British Virgin Islands 136
7.8 Canada 137
7.9 Cayman Islands 138
7.10 Cuba 138
7.11 Dominica 139
7.12 Dominican Republic 140
7.13 Greenland 140
7.14 Grenada 141
7.15 Guadeloupe 142
7.16 Haiti 142
7.17 Jamaica 143
7.18 Martinique 144
7.19 Netherlands Antilles 144
7.20 Puerto Rico 145
7.21 St. Kitts and Nevis 146
7.22 St. Lucia 146
7.23 St. Vincent and the Grenadines 147
7.24 Trinidad and Tobago 148
7.25 United States 148
7.26 Virgin Islands, US 149
8 OCEANA 151
8.1 Executive Summary 151
8.2 American Samoa 152
8.3 Australia 153
8.4 Christmas Island 154
8.5 Cook Islands 154
8.6 Fiji 155
8.7 French Polynesia 155
8.8 Guam 156
8.9 Kiribati 157
8.10 Marshall Islands 157
8.11 Micronesia Federation 158
8.12 Nauru 158
8.13 New Caledonia 159
8.14 New Zealand 159
8.15 Niue 160
8.16 Norfolk Island 161
8.17 Northern Mariana Island 161
8.18 Palau 162
8.19 Solomon Islands 162
8.20 Tokelau 163
8.21 Tonga 163
8.22 Tuvalu 164
8.23 Vanuatu 164
8.24 Wallis and Futuna 165
8.25 Western Samoa 165
9 THE MIDDLE EAST 166
9.1 Executive Summary 166
9.2 Afghanistan 167
9.3 Armenia 168
9.4 Azerbaijan 169
9.5 Bahrain 169
9.6 Iran 170
9.7 Iraq 171
9.8 Israel 172
9.9 Jordan 172
9.10 Kuwait 173
9.11 Kyrgyzstan 174
9.12 Lebanon 174
9.13 Oman 175
9.14 Pakistan 176
9.15 Palestine 177
9.16 Qatar 177
9.17 Saudi Arabia 178
9.18 Syrian Arab Republic 179
9.19 Tajikistan 180
9.20 Turkey 180
9.21 Turkmenistan 181
9.22 United Arab Emirates 182
9.23 Uzbekistan 182
9.24 Yemen 183
10 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 185
10.1 Disclaimers & Safe Harbor 185
10.2 User Agreement Provisions 186

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