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The 2007-2012 World Outlook for Potato Chips and Snacks - Product Image

The 2007-2012 World Outlook for Potato Chips and Snacks

  • Published: June 2006
  • Region: Global
  • 187 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for potato chips and READ MORE >

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 14
2 SUMMARY OF FINDINGS 16
2.1 The Worldwide Market Potential 16
3 AFRICA 18
3.1 Executive Summary 18
3.2 Algeria 19
3.3 Angola 20
3.4 Benin 21
3.5 Botswana 21
3.6 Burkina Faso 22
3.7 Burundi 23
3.8 Cameroon 23
3.9 Cape Verde 24
3.10 Central African Republic 25
3.11 Chad 25
3.12 Comoros 26
3.13 Congo (formerly Zaire) 27
3.14 Cote dIvoire 28
3.15 Djibouti 28
3.16 Egypt 29
3.17 Equatorial Guinea 30
3.18 Ethiopia 30
3.19 Gabon 31
3.20 Ghana 32
3.21 Guinea 32
3.22 Guinea-Bissau 33
3.23 Kenya 34
3.24 Lesotho 35
3.25 Liberia 35
3.26 Libya 36
3.27 Madagascar 37
3.28 Malawi 37
3.29 Mali 38
3.30 Mauritania 39
3.31 Mauritius 39
3.32 Morocco 40
3.33 Mozambique 41
3.34 Namibia 41
3.35 Niger 42
3.36 Nigeria 43
3.37 Republic of Congo 44
3.38 Reunion 44
3.39 Rwanda 45
3.40 Sao Tome E Principe 46
3.41 Senegal 46
3.42 Sierra Leone 47
3.43 Somalia 48
3.44 South Africa 48
3.45 Sudan 49
3.46 Swaziland 50
3.47 Tanzania 50
3.48 The Gambia 51
3.49 Togo 52
3.50 Tunisia 52
3.51 Uganda 53
3.52 Western Sahara 54
3.53 Zambia 54
3.54 Zimbabwe 55
4 ASIA 57
4.1 Executive Summary 57
4.2 Bangladesh 58
4.3 Bhutan 59
4.4 Brunei 60
4.5 Burma 60
4.6 Cambodia 61
4.7 China 62
4.8 Hong Kong 63
4.9 India 63
4.10 Indonesia 64
4.11 Japan 65
4.12 Laos 66
4.13 Macau 67
4.14 Malaysia 68
4.15 Maldives 69
4.16 Mongolia 69
4.17 Nepal 70
4.18 North Korea 71
4.19 Papua New Guinea 72
4.20 Philippines 72
4.21 Seychelles 73
4.22 Singapore 74
4.23 South Korea 74
4.24 Sri Lanka 75
4.25 Taiwan 76
4.26 Thailand 77
4.27 Vietnam 77
5 EUROPE 79
5.1 Executive Summary 79
5.2 Albania 80
5.3 Andorra 81
5.4 Austria 81
5.5 Belarus 82
5.6 Belgium 83
5.7 Bosnia and Herzegovina 84
5.8 Bulgaria 85
5.9 Croatia 86
5.10 Cyprus 86
5.11 Czech Republic 87
5.12 Denmark 88
5.13 Estonia 89
5.14 Finland 89
5.15 France 90
5.16 Georgia 91
5.17 Germany 92
5.18 Greece 93
5.19 Hungary 93
5.20 Iceland 94
5.21 Ireland 95
5.22 Italy 95
5.23 Kazakhstan 96
5.24 Latvia 97
5.25 Liechtenstein 98
5.26 Lithuania 99
5.27 Luxembourg 99
5.28 Malta 100
5.29 Moldova 101
5.30 Monaco 101
5.31 Netherlands 102
5.32 Norway 103
5.33 Poland 103
5.34 Portugal 104
5.35 Romania 105
5.36 Russia 106
5.37 San Marino 107
5.38 Slovakia 107
5.39 Slovenia 108
5.40 Spain 109
5.41 Sweden 110
5.42 Switzerland 111
5.43 Ukraine 112
5.44 United Kingdom 113
6 LATIN AMERICA 114
6.1 Executive Summary 114
6.2 Argentina 115
6.3 Belize 116
6.4 Bolivia 117
6.5 Brazil 117
6.6 Chile 118
6.7 Colombia 119
6.8 Costa Rica 120
6.9 Ecuador 121
6.10 El Salvador 122
6.11 Falkland Islands 122
6.12 French Guiana 123
6.13 Guatemala 124
6.14 Guyana 124
6.15 Honduras 125
6.16 Mexico 126
6.17 Nicaragua 127
6.18 Panama 127
6.19 Paraguay 128
6.20 Peru 129
6.21 Suriname 130
6.22 Uruguay 130
6.23 Venezuela 131
7 NORTH AMERICA & THE CARIBBEAN 133
7.1 Executive Summary 133
7.2 Antigua and Barbuda 134
7.3 Aruba 135
7.4 Bahamas 135
7.5 Barbados 136
7.6 Bermuda 137
7.7 British Virgin Islands 137
7.8 Canada 138
7.9 Cayman Islands 139
7.10 Cuba 139
7.11 Dominica 140
7.12 Dominican Republic 141
7.13 Greenland 141
7.14 Grenada 142
7.15 Guadeloupe 143
7.16 Haiti 143
7.17 Jamaica 144
7.18 Martinique 145
7.19 Netherlands Antilles 145
7.20 Puerto Rico 146
7.21 St. Kitts and Nevis 147
7.22 St. Lucia 147
7.23 St. Vincent and the Grenadines 148
7.24 Trinidad and Tobago 149
7.25 United States 149
7.26 Virgin Islands, US 150
8 OCEANA 152
8.1 Executive Summary 152
8.2 American Samoa 153
8.3 Australia 154
8.4 Christmas Island 155
8.5 Cook Islands 155
8.6 Fiji 156
8.7 French Polynesia 156
8.8 Guam 157
8.9 Kiribati 158
8.10 Marshall Islands 158
8.11 Micronesia Federation 159
8.12 Nauru 159
8.13 New Caledonia 160
8.14 New Zealand 160
8.15 Niue 161
8.16 Norfolk Island 162
8.17 Northern Mariana Island 162
8.18 Palau 163
8.19 Solomon Islands 163
8.20 Tokelau 164
8.21 Tonga 164
8.22 Tuvalu 165
8.23 Vanuatu 165
8.24 Wallis and Futuna 166
8.25 Western Samoa 166
9 THE MIDDLE EAST 167
9.1 Executive Summary 167
9.2 Afghanistan 168
9.3 Armenia 169
9.4 Azerbaijan 170
9.5 Bahrain 170
9.6 Iran 171
9.7 Iraq 172
9.8 Israel 173
9.9 Jordan 173
9.10 Kuwait 174
9.11 Kyrgyzstan 175
9.12 Lebanon 175
9.13 Oman 176
9.14 Pakistan 177
9.15 Palestine 178
9.16 Qatar 178
9.17 Saudi Arabia 179
9.18 Syrian Arab Republic 180
9.19 Tajikistan 181
9.20 Turkey 181
9.21 Turkmenistan 182
9.22 United Arab Emirates 183
9.23 Uzbekistan 183
9.24 Yemen 184
10 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 186
10.1 Disclaimers & Safe Harbor 186
10.2 User Agreement Provisions 187

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