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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco

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    Report

  • 25 Pages
  • June 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 5135735
Since the introduction of its heated tobacco device Iqos in November 2021, Philip Morris has continued to invest in opening its own stores in large cities in Morocco where Iqos retails at MAD750, while HEETS heated tobacco sticks are sold in different retail outlets such as tobacco specialists and even hypermarkets/supermarkets for MAD35 per unit.

The analyst's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Philip Morris continues to invest in its own stores
  • Increasing availability and entrance of more affordable products drives growth of e-vapour products
  • E-commerce is the dominant channel in a highly fragmented competitive landscape in 2022
  • PROSPECTS AND OPPORTUNITIES
  • Entry of more products in different formats and flavours set to support growth of increasingly fashionable e-vapour products
  • Targeting a wider consumer base is key to developing the category
  • Threat of illicit trade following tax increases
CATEGORY INDICATORS
  • Table 1 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 2 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 4 Sales of Heated Tobacco: Volume 2017-2022
  • Table 5 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 8 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 9 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 10 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 13 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 15 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 16 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 17 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
TOBACCO IN MOROCCO
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 19 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 20 Sales of Tobacco by Category: Volume 2017-2022
  • Table 21 Sales of Tobacco by Category: Value 2017-2022
  • Table 22 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 23 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 24 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 25 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 26 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 27 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources