Global Smart Toys Market to Reach $6.6 Billion by 2030
The global market for Smart Toys estimated at US$4.5 Billion in the year 2022, is projected to reach a revised size of US$6.6 Billion by 2030, growing at a CAGR of 4.7% over the analysis period 2022-2030. Screenless Toys, one of the segments analyzed in the report, is projected to record 4.3% CAGR and reach US$1 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the App-Enabled Mechanical Toys segment is readjusted to a revised 5.7% CAGR for the next 8-year period.
The U.S. Market is Estimated at $1.4 Billion, While China is Forecast to Grow at 4.6% CAGR
The Smart Toys market in the U.S. is estimated at US$1.4 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$1.2 Billion by the year 2030 trailing a CAGR of 4.6% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 4.5% and 4% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 4.6% CAGR.Select Competitors (Total 18 Featured) -
- Dream International Ltd.
- Integrity Toys, Inc.
- JAKKS Pacific, Inc.
- Kids2 Inc.
- Konami Holdings Corp.
- LeapFrog Enterprises, Inc.
- Mattel, Inc.
- TOMY Co., Ltd.
What's New?
- Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
- Global competitiveness and key competitor percentage market shares
- Market presence across multiple geographies - Strong/Active/Niche/Trivial
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Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERS3. MARKET TRENDS & DRIVERSIV. COMPETITION
1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Smart Toys - Global Key Competitors Percentage Market Share in 2022 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
- Impact of Covid-19 and a Looming Global Recession
4. GLOBAL MARKET PERSPECTIVE
- Table 1: World Recent Past, Current & Future Analysis for Smart Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 2: World 8-Year Perspective for Smart Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2023 & 2030
- Table 3: World Recent Past, Current & Future Analysis for Screenless Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 4: World 8-Year Perspective for Screenless Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 5: World Recent Past, Current & Future Analysis for App-Enabled Mechanical Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 6: World 8-Year Perspective for App-Enabled Mechanical Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 7: World Recent Past, Current & Future Analysis for Voice or Image Recognition Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 8: World 8-Year Perspective for Voice or Image Recognition Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 9: World Recent Past, Current & Future Analysis for Health-Tracking Toys or Wearable by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 10: World 8-Year Perspective for Health-Tracking Toys or Wearable by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 11: World Recent Past, Current & Future Analysis for Toys-To-Life by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 12: World 8-Year Perspective for Toys-To-Life by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 13: World Recent Past, Current & Future Analysis for Puzzles & Building Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 14: World 8-Year Perspective for Puzzles & Building Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 15: World Recent Past, Current & Future Analysis for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 16: World 8-Year Perspective for Other Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 17: World Recent Past, Current & Future Analysis for Wi-Fi by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 18: World 8-Year Perspective for Wi-Fi by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 19: World Recent Past, Current & Future Analysis for Bluetooth by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 20: World 8-Year Perspective for Bluetooth by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 21: World Recent Past, Current & Future Analysis for RFID or NFC by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 22: World 8-Year Perspective for RFID or NFC by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 23: World Smart Toys Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
III. MARKET ANALYSIS
- UNITED STATES
- Smart Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
- Table 24: USA Recent Past, Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 25: USA 8-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2023 & 2030
- Table 26: USA Recent Past, Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 27: USA 8-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2023 & 2030
- CANADA
- Table 28: Canada Recent Past, Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 29: Canada 8-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2023 & 2030
- Table 30: Canada Recent Past, Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 31: Canada 8-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2023 & 2030
- JAPAN
- Smart Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
- Table 32: Japan Recent Past, Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 33: Japan 8-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2023 & 2030
- Table 34: Japan Recent Past, Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 35: Japan 8-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2023 & 2030
- CHINA
- Smart Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
- Table 36: China Recent Past, Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 37: China 8-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2023 & 2030
- Table 38: China Recent Past, Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 39: China 8-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2023 & 2030
- EUROPE
- Smart Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
- Table 40: Europe Recent Past, Current & Future Analysis for Smart Toys by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 41: Europe 8-Year Perspective for Smart Toys by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2023 & 2030
- Table 42: Europe Recent Past, Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 43: Europe 8-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2023 & 2030
- Table 44: Europe Recent Past, Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 45: Europe 8-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2023 & 2030
- FRANCE
- Smart Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
- Table 46: France Recent Past, Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 47: France 8-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2023 & 2030
- Table 48: France Recent Past, Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 49: France 8-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2023 & 2030
- GERMANY
- Smart Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
- Table 50: Germany Recent Past, Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 51: Germany 8-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2023 & 2030
- Table 52: Germany Recent Past, Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 53: Germany 8-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2023 & 2030
- ITALY
- Table 54: Italy Recent Past, Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 55: Italy 8-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2023 & 2030
- Table 56: Italy Recent Past, Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 57: Italy 8-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2023 & 2030
- UNITED KINGDOM
- Smart Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
- Table 58: UK Recent Past, Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 59: UK 8-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2023 & 2030
- Table 60: UK Recent Past, Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 61: UK 8-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2023 & 2030
- REST OF EUROPE
- Table 62: Rest of Europe Recent Past, Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 63: Rest of Europe 8-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2023 & 2030
- Table 64: Rest of Europe Recent Past, Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 65: Rest of Europe 8-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2023 & 2030
- ASIA-PACIFIC
- Smart Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
- Table 66: Asia-Pacific Recent Past, Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 67: Asia-Pacific 8-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2023 & 2030
- Table 68: Asia-Pacific Recent Past, Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 69: Asia-Pacific 8-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2023 & 2030
- REST OF WORLD
- Table 70: Rest of World Recent Past, Current & Future Analysis for Smart Toys by Type - Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 71: Rest of World 8-Year Perspective for Smart Toys by Type - Percentage Breakdown of Value Sales for Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles & Building Games and Other Types for the Years 2023 & 2030
- Table 72: Rest of World Recent Past, Current & Future Analysis for Smart Toys by Technology - Wi-Fi, Bluetooth and RFID or NFC - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 73: Rest of World 8-Year Perspective for Smart Toys by Technology - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth and RFID or NFC for the Years 2023 & 2030
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Dream International Ltd.
- Integrity Toys, Inc.
- JAKKS Pacific, Inc.
- Kids2 Inc.
- Konami Holdings Corp.
- LeapFrog Enterprises, Inc.
- Mattel, Inc.
- TOMY Co., Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 232 |
| Published | April 2024 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 4.5 Billion |
| Forecasted Market Value ( USD | $ 6.6 Billion |
| Compound Annual Growth Rate | 4.9% |
| Regions Covered | Global |
