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The 2007-2012 World Outlook for Standard Whiskey - Product Image

The 2007-2012 World Outlook for Standard Whiskey

  • ID: 514149
  • June 2006
  • Region: Global
  • 185 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for standard whiskey READ MORE >

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 14
2 SUMMARY OF FINDINGS 16
2.1 The Worldwide Market Potential 16
3 AFRICA & THE MIDDLE EAST 18
3.1 Executive Summary 18
3.2 Afghanistan 19
3.3 Algeria 20
3.4 Angola 21
3.5 Armenia 21
3.6 Azerbaijan 22
3.7 Bahrain 23
3.8 Benin 24
3.9 Botswana 24
3.10 Burkina Faso 25
3.11 Burundi 26
3.12 Cameroon 26
3.13 Cape Verde 27
3.14 Central African Republic 28
3.15 Chad 28
3.16 Comoros 29
3.17 Congo (formerly Zaire) 30
3.18 Cote dIvoire 31
3.19 Djibouti 31
3.20 Egypt 32
3.21 Equatorial Guinea 33
3.22 Ethiopia 33
3.23 Gabon 34
3.24 Ghana 35
3.25 Guinea 35
3.26 Guinea-Bissau 36
3.27 Iran 37
3.28 Iraq 38
3.29 Israel 39
3.30 Jordan 39
3.31 Kenya 40
3.32 Kuwait 41
3.33 Kyrgyzstan 41
3.34 Lebanon 42
3.35 Lesotho 43
3.36 Liberia 43
3.37 Libya 44
3.38 Madagascar 45
3.39 Malawi 45
3.40 Mali 46
3.41 Mauritania 47
3.42 Mauritius 47
3.43 Morocco 48
3.44 Mozambique 49
3.45 Namibia 49
3.46 Niger 50
3.47 Nigeria 51
3.48 Oman 52
3.49 Pakistan 52
3.50 Palestine 53
3.51 Qatar 54
3.52 Republic of Congo 54
3.53 Reunion 55
3.54 Rwanda 56
3.55 Sao Tome E Principe 56
3.56 Saudi Arabia 57
3.57 Senegal 58
3.58 Sierra Leone 58
3.59 Somalia 59
3.60 South Africa 60
3.61 Sudan 61
3.62 Swaziland 61
3.63 Syrian Arab Republic 62
3.64 Tajikistan 63
3.65 Tanzania 63
3.66 The Gambia 64
3.67 Togo 65
3.68 Tunisia 65
3.69 Turkey 66
3.70 Turkmenistan 67
3.71 Uganda 68
3.72 United Arab Emirates 68
3.73 Uzbekistan 69
3.74 Western Sahara 70
3.75 Yemen 70
3.76 Zambia 71
3.77 Zimbabwe 72
4 ASIA 73
4.1 Executive Summary 73
4.2 Bangladesh 74
4.3 Bhutan 75
4.4 Brunei 76
4.5 Burma 76
4.6 Cambodia 77
4.7 China 78
4.8 Hong Kong 79
4.9 India 79
4.10 Indonesia 80
4.11 Japan 81
4.12 Laos 82
4.13 Macau 83
4.14 Malaysia 84
4.15 Maldives 85
4.16 Mongolia 85
4.17 Nepal 86
4.18 North Korea 87
4.19 Papua New Guinea 88
4.20 Philippines 88
4.21 Seychelles 89
4.22 Singapore 90
4.23 South Korea 90
4.24 Sri Lanka 91
4.25 Taiwan 92
4.26 Thailand 93
4.27 Vietnam 93
5 EUROPE 95
5.1 Executive Summary 95
5.2 Albania 96
5.3 Andorra 97
5.4 Austria 97
5.5 Belarus 98
5.6 Belgium 99
5.7 Bosnia and Herzegovina 100
5.8 Bulgaria 101
5.9 Croatia 102
5.10 Cyprus 102
5.11 Czech Republic 103
5.12 Denmark 104
5.13 Estonia 105
5.14 Finland 105
5.15 France 106
5.16 Georgia 107
5.17 Germany 108
5.18 Greece 109
5.19 Hungary 109
5.20 Iceland 110
5.21 Ireland 111
5.22 Italy 111
5.23 Kazakhstan 112
5.24 Latvia 113
5.25 Liechtenstein 114
5.26 Lithuania 115
5.27 Luxembourg 115
5.28 Malta 116
5.29 Moldova 117
5.30 Monaco 117
5.31 Netherlands 118
5.32 Norway 119
5.33 Poland 119
5.34 Portugal 120
5.35 Romania 121
5.36 Russia 122
5.37 San Marino 123
5.38 Slovakia 123
5.39 Slovenia 124
5.40 Spain 125
5.41 Sweden 126
5.42 Switzerland 127
5.43 Ukraine 128
5.44 United Kingdom 129
6 LATIN AMERICA 130
6.1 Executive Summary 130
6.2 Argentina 131
6.3 Belize 132
6.4 Bolivia 133
6.5 Brazil 133
6.6 Chile 134
6.7 Colombia 135
6.8 Costa Rica 136
6.9 Ecuador 137
6.10 El Salvador 138
6.11 Falkland Islands 138
6.12 French Guiana 139
6.13 Guatemala 140
6.14 Guyana 140
6.15 Honduras 141
6.16 Mexico 142
6.17 Nicaragua 143
6.18 Panama 143
6.19 Paraguay 144
6.20 Peru 145
6.21 Suriname 146
6.22 Uruguay 146
6.23 Venezuela 147
7 NORTH AMERICA & THE CARIBBEAN 149
7.1 Executive Summary 149
7.2 Antigua and Barbuda 150
7.3 Aruba 151
7.4 Bahamas 151
7.5 Barbados 152
7.6 Bermuda 153
7.7 British Virgin Islands 153
7.8 Canada 154
7.9 Cayman Islands 155
7.10 Cuba 155
7.11 Dominica 156
7.12 Dominican Republic 157
7.13 Greenland 157
7.14 Grenada 158
7.15 Guadeloupe 159
7.16 Haiti 159
7.17 Jamaica 160
7.18 Martinique 161
7.19 Netherlands Antilles 161
7.20 Puerto Rico 162
7.21 St. Kitts and Nevis 163
7.22 St. Lucia 163
7.23 St. Vincent and the Grenadines 164
7.24 Trinidad and Tobago 165
7.25 United States 165
7.26 Virgin Islands, US 166
8 OCEANA 168
8.1 Executive Summary 168
8.2 American Samoa 169
8.3 Australia 170
8.4 Christmas Island 171
8.5 Cook Islands 171
8.6 Fiji 172
8.7 French Polynesia 172
8.8 Guam 173
8.9 Kiribati 174
8.10 Marshall Islands 174
8.11 Micronesia Federation 175
8.12 Nauru 175
8.13 New Caledonia 176
8.14 New Zealand 176
8.15 Niue 177
8.16 Norfolk Island 178
8.17 Northern Mariana Island 178
8.18 Palau 179
8.19 Solomon Islands 179
8.20 Tokelau 180
8.21 Tonga 180
8.22 Tuvalu 181
8.23 Vanuatu 181
8.24 Wallis and Futuna 182
8.25 Western Samoa 182
9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 184
9.1 Disclaimers & Safe Harbor 184
9.2 User Agreement Provisions 185

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