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The 2007-2012 World Outlook for Multipacks of Single-Serving Frozen Pizzas - Product Image

The 2007-2012 World Outlook for Multipacks of Single-Serving Frozen Pizzas

  • Published: June 2006
  • Region: Global
  • 188 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 14
2 SUMMARY OF FINDINGS 16
2.1 The Worldwide Market Potential 16
3 AFRICA 18
3.1 Executive Summary 18
3.2 Algeria 19
3.3 Angola 20
3.4 Benin 21
3.5 Botswana 21
3.6 Burkina Faso 22
3.7 Burundi 23
3.8 Cameroon 23
3.9 Cape Verde 24
3.10 Central African Republic 25
3.11 Chad 25
3.12 Comoros 26
3.13 Congo (formerly Zaire) 27
3.14 Cote dIvoire 28
3.15 Djibouti 28
3.16 Egypt 29
3.17 Equatorial Guinea 30
3.18 Ethiopia 30
3.19 Gabon 31
3.20 Ghana 32
3.21 Guinea 32
3.22 Guinea-Bissau 33
3.23 Kenya 34
3.24 Lesotho 35
3.25 Liberia 35
3.26 Libya 36
3.27 Madagascar 37
3.28 Malawi 37
3.29 Mali 38
3.30 Mauritania 39
3.31 Mauritius 39
3.32 Morocco 40
3.33 Mozambique 41
3.34 Namibia 41
3.35 Niger 42
3.36 Nigeria 43
3.37 Republic of Congo 44
3.38 Reunion 44
3.39 Rwanda 45
3.40 Sao Tome E Principe 46
3.41 Senegal 46
3.42 Sierra Leone 47
3.43 Somalia 48
3.44 South Africa 48
3.45 Sudan 49
3.46 Swaziland 50
3.47 Tanzania 50
3.48 The Gambia 51
3.49 Togo 52
3.50 Tunisia 52
3.51 Uganda 53
3.52 Western Sahara 54
3.53 Zambia 54
3.54 Zimbabwe 55
4 ASIA & OCEANA 57
4.1 Executive Summary 57
4.2 American Samoa 58
4.3 Australia 59
4.4 Bangladesh 60
4.5 Bhutan 61
4.6 Brunei 61
4.7 Burma 62
4.8 Cambodia 63
4.9 China 63
4.10 Christmas Island 64
4.11 Cook Islands 65
4.12 Fiji 65
4.13 French Polynesia 66
4.14 Guam 67
4.15 Hong Kong 67
4.16 India 68
4.17 Indonesia 69
4.18 Japan 70
4.19 Kiribati 71
4.20 Laos 71
4.21 Macau 72
4.22 Malaysia 73
4.23 Maldives 74
4.24 Marshall Islands 74
4.25 Micronesia Federation 75
4.26 Mongolia 75
4.27 Nauru 76
4.28 Nepal 77
4.29 New Caledonia 77
4.30 New Zealand 78
4.31 Niue 79
4.32 Norfolk Island 80
4.33 North Korea 80
4.34 Northern Mariana Island 81
4.35 Palau 82
4.36 Papua New Guinea 82
4.37 Philippines 83
4.38 Seychelles 84
4.39 Singapore 85
4.40 Solomon Islands 85
4.41 South Korea 86
4.42 Sri Lanka 87
4.43 Taiwan 87
4.44 Thailand 88
4.45 Tokelau 89
4.46 Tonga 90
4.47 Tuvalu 90
4.48 Vanuatu 91
4.49 Vietnam 91
4.50 Wallis and Futuna 92
4.51 Western Samoa 93
5 EUROPE 94
5.1 Executive Summary 94
5.2 Albania 95
5.3 Andorra 96
5.4 Austria 96
5.5 Belarus 97
5.6 Belgium 98
5.7 Bosnia and Herzegovina 99
5.8 Bulgaria 100
5.9 Croatia 101
5.10 Cyprus 101
5.11 Czech Republic 102
5.12 Denmark 103
5.13 Estonia 104
5.14 Finland 104
5.15 France 105
5.16 Georgia 106
5.17 Germany 107
5.18 Greece 108
5.19 Hungary 108
5.20 Iceland 109
5.21 Ireland 110
5.22 Italy 110
5.23 Kazakhstan 111
5.24 Latvia 112
5.25 Liechtenstein 113
5.26 Lithuania 114
5.27 Luxembourg 114
5.28 Malta 115
5.29 Moldova 116
5.30 Monaco 116
5.31 Netherlands 117
5.32 Norway 118
5.33 Poland 118
5.34 Portugal 119
5.35 Romania 120
5.36 Russia 121
5.37 San Marino 122
5.38 Slovakia 122
5.39 Slovenia 123
5.40 Spain 124
5.41 Sweden 125
5.42 Switzerland 126
5.43 Ukraine 127
5.44 United Kingdom 128
6 LATIN AMERICA 129
6.1 Executive Summary 129
6.2 Argentina 130
6.3 Belize 131
6.4 Bolivia 132
6.5 Brazil 132
6.6 Chile 133
6.7 Colombia 134
6.8 Costa Rica 135
6.9 Ecuador 136
6.10 El Salvador 137
6.11 Falkland Islands 137
6.12 French Guiana 138
6.13 Guatemala 139
6.14 Guyana 139
6.15 Honduras 140
6.16 Mexico 141
6.17 Nicaragua 142
6.18 Panama 142
6.19 Paraguay 143
6.20 Peru 144
6.21 Suriname 145
6.22 Uruguay 145
6.23 Venezuela 146
7 NORTH AMERICA & THE CARIBBEAN 148
7.1 Executive Summary 148
7.2 Antigua and Barbuda 149
7.3 Aruba 150
7.4 Bahamas 151
7.5 Barbados 151
7.6 Bermuda 152
7.7 British Virgin Islands 153
7.8 Canada 153
7.9 Cayman Islands 154
7.10 Cuba 155
7.11 Dominica 156
7.12 Dominican Republic 156
7.13 Greenland 157
7.14 Grenada 158
7.15 Guadeloupe 159
7.16 Haiti 159
7.17 Jamaica 160
7.18 Martinique 161
7.19 Netherlands Antilles 161
7.20 Puerto Rico 162
7.21 St. Kitts and Nevis 163
7.22 St. Lucia 163
7.23 St. Vincent and the Grenadines 164
7.24 Trinidad and Tobago 165
7.25 United States 165
7.26 Virgin Islands, US 166
8 THE MIDDLE EAST 168
8.1 Executive Summary 168
8.2 Afghanistan 169
8.3 Armenia 170
8.4 Azerbaijan 171
8.5 Bahrain 171
8.6 Iran 172
8.7 Iraq 173
8.8 Israel 174
8.9 Jordan 174
8.10 Kuwait 175
8.11 Kyrgyzstan 176
8.12 Lebanon 176
8.13 Oman 177
8.14 Pakistan 178
8.15 Palestine 179
8.16 Qatar 179
8.17 Saudi Arabia 180
8.18 Syrian Arab Republic 181
8.19 Tajikistan 182
8.20 Turkey 182
8.21 Turkmenistan 183
8.22 United Arab Emirates 184
8.23 Uzbekistan 184
8.24 Yemen 185
9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 187
9.1 Disclaimers & Safe Harbor 187
9.2 User Agreement Provisions 188

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