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Eating Habits: Improving the Appeal of Convenience Options - Spain - 2007
Mintel, May 2007
Sales of convenience foods continue to register dynamic growth in Spain. While it has taken a while for convenience alternatives to gain consumer acceptance, busier lifestyles have made the cultural zeitgeist more favourable towards them. For sustained growth, however, it is crucial that the quality-conscious Spaniards are offered healthier and less processed products, ideally sourced locally. While convenience is an increasingly attractive product proposition, it is not enough to convince Spanish consumers to part with their money
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