Analyzing Consumers' Perception of OTC Drugs in India - Market Research Reports

Printer Friendly

Printed from http://www.researchandmarkets.com/reports/516895

Analyzing Consumers' Perception of OTC Drugs in India

Description:

The Indian Pharmaceutical Industry today is in the front rank of India’s science-based industries with wide ranging capabilities in the complex field of drug manufacture and technology. A highly organized sector, the Indian Pharma Industry is estimated to be worth $4.5 billion, growing at about eight to nine percent annually. It ranks very high in the third world, in terms of technology, quality and range of medicines manufactured. From simple headache pills to sophisticated antibiotics and complex cardiac compounds, almost every type of medicine is now made indigenously.

The rapid proliferation of drugs being switched from prescription (Rx) to over-the-counter (OTC) status has raised a number of important consumer behavior issues. This has led marketers to wonder how consumers’ health care preferences might change. A consumer is likely to visit his/her physician or self-medicate symptoms of heartburn and indigestion with a new switch drug? The benefits of OTC drugs outweigh their risks. The potential for misuse and abuse is low. Consumers can use them for self-diagnosed conditions. They can be adequately labeled and health practitioners are not needed for the safe and effective use of the product.

Aruvian Research brings an in-depth study which is an attempt to identify the factors that affect the Indian consumers in their choice and selection of OTC pharma products.

Contents:

A. Executive Summary

B. Introduction to the Global Pharma Industry
B.1 Industry Definition
B.2 Industry Overview
B.3 Leading Companies
B.4 Lifecycle of a Drug
B.4.1 Patent System
B.4.2 Drug Lifecycle
B.4.3 R&D Costs per Approved Drug
B.5 The Business of Drug Development

C. Introduction to the Indian Pharmaceutical Industry

D. Looking at the Self-Care Trend in India

E. Method of the Study on Consumers’ Perception of OTC Drugs

F. Looking at Results and Factors Determining Consumer Perception
F.1 Brand Equity
F.2 Safe Administration
F.3 Drug Attributes
F.4 Effective Feedback
F.5 Availability
F.6 Personal Factor
F.7 Brand Name

G. Implications of Consumer Perception on the Indian Pharmaceutical Industry

H. Glossary of Terms

Ordering:

Order Online - visit http://www.researchandmarkets.com/reports/516895

Order by Fax - using the order form below

Order By Post - print the order form below and send to

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.

Page 1 of 2
Printed 26/11/2009 08:14:36

Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to
646-607-1907 (from USA) or +353 1 6849977 (from Rest of World). If you have any questions please email help@researchandmarkets.net

Order information
Please verify that the product information is correct and select the format you require.


Product Name:
Analyzing Consumers' Perception of OTC Drugs in India
Web Address:
http://www.researchandmarkets.com/reports/516895
Office Code:
OC8HJNMPMSTQQ

Report formats
Please enter the quantity of the report format you require.

Format	Quantity	Price
Hard Copy		€1,284.00 + EUR€ 50.00 Shipping/Handling *
CD ROM		€1,070.00 + EUR€ 50.00 Shipping/Handling *
Electronic (PDF) - Single User		€508.00
Electronic (PDF) - Site License		€1,284.00
Electronic (PDF) - Enterprisewide		€1,498.00

* Shipping/Handling is only charged once per order.

Contact information
Please enter all the information below in BLOCK CAPITALS.


	First Name:	Last Name:
	Email Address:
	Job Title:
	Organisation:
	Address:
	City:
	Postal/Zip Code:
	Country:
	Phone Number:
	Fax Number:

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)

Page 2 of 2
Printed 26/11/2009 08:14:36

Payment information

Please indicate the payment method you would like to use by selecting the appropriate box.

Pay by Credit Card:

	American Express
	Diners Club
	Master Card
	Visa


Cardholder's Name:

Cardholder's Signature:

Expiry Date:	/

Card Number:

CVV Security Code:

Issue Date:	/ (Diners Club only)

Pay by Check:

Please post the check, accompanied by this form, to:

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.

Pay by Wire Transfer:

Please transfer funds to:


Account number:	83313083
Sort code:	98-53-30
Swift code:	ULSBIE2D
IBAN number:	IE78ULSB98533083313083
Bank Address:	Ulster Bank, 27-35 Main St, Blackrock, Co. Dublin, Ireland.

If you have a Marketing Code please enter it below:
	Marketing Code:

Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)