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Japan Agricultural Machinery Market - Growth, Trends, and Forecasts (2023-2028)

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    Report

  • 100 Pages
  • April 2023
  • Region: Japan
  • Mordor Intelligence
  • ID: 5175229
The Japanese agriculture machinery market is projected to register a CAGR of 2.2% during the forecast period.

Key Highlights

  • The agriculture sector contributes only 1.4% to the country's GDP, and as little as 12% of the land is suitable for agriculture. Terraces are utilized for farming in small areas, resulting in Japan's agricultural output having one of the world's highest crop yields per unit area. But the country's agricultural self-sufficiency rate is close to half of its total requirement, with the remaining amount being satisfied by imports. To attain self-sufficiency, there is a need to increase productivity. However, Japan's agricultural industry is heavily protected and supported, and the government prefers small-scale farming versus large-scale agriculture, which supports the growth of the agriculture equipment market.
  • Furthermore, Japan is recognized as the Asia-Pacific country with the highest level of agricultural mechanization. As a highly industrialized country, Japan's agriculture equipment industry is also entirely developed. However, to fully utilize the limited arable land and increase production, the Japanese agriculture equipment market is expected to surge during the forecast period.
  • To sustain its population, compiled with a low level of arable land, Japan strives toward utilizing its agricultural land to its fullest. With its limited resources, farm machinery helps the nation's farmers increase production. Moreover, in recent years, Japan also faced challenges related to the growing area of abandoned farmland. In addition, Japan's farming population is aging quickly, making it difficult for the nation to find replacements to carry out agricultural procedures in the future. Therefore, mechanization of agriculture became essential for Japan to replace farm labor.

Japan Agricultural Machinery Market Trends

The Need to Increase Farm Productivity Triggers the Demand

The land suitable for agriculture in Japan is low, obtaining less productivity to meet self-sufficiency. According to the World Bank, the total agricultural land in Japan was 12% of the entire land in 2020. Additionally, the production of cereals decreased in the past few years. For instance, the production of rice decreased from 10.6 million metric tons to 10.5 million metric tons. It will create food scarcity with the increasing population. Also, it is a challenge to meet the food demands of the Japanese people with limited agricultural land. The Japanese population in 2020 accounted for 215 billion. It causes the urgency to increase farm productivity, which mechanization can achieve. Machines with the latest precision agriculture technology utilize most of the land effectively and aid in increasing production.

Additionally, versatile agricultural machinery usage like rotavators, cultivators, power tillers, combine harvesters, etc., significantly reduces labor dependency. According to Japanese Government Statistics, employment in the agriculture sector in 2021 was 57 thousand, which had decreased by 3% from 2020. This declining agriculture labor population also drives the need for agriculture machinery in the country.

Furthermore, agricultural equipment that reduces wastage is helpful in attaining self-sufficiency. For instance, machines, such as combine harvesters, reduce grain wastage during harvesting and support in meeting the food demand in the country. Therefore, the increased usage supports increased productivity, thereby reducing crop wastage.



Rise in the Number of Tractors

The tractor is one of the primary farm machinery that most farmers use. Tractor usage is increasing in Japan compared to other agricultural machinery. As per the Japan Agricultural Machinery Manufacturers Association, the total agriculture machinery produced in 2020 was USD 3734.78 million. Tractors are valued at 57% of the entire agriculture machinery valued.

Additionally, tractor production was recorded as 157,466 units in 2021. Most tractors sold are mid-sized tractors with 21-30 HP capacity. The number of tractors utilized increased significantly since 2018. The production and purchase decreased slightly in 2020 due to the prevailing pandemic conditions. Lack of labor, increased labor costs, favorable government policies, credit facilities, and the need to increase agricultural productivity are some significant factors causing the rise in tractor sales.

Additionally, rice is Japan's most important crop, accounting for roughly 47% of agricultural output value each year. As rice is the most mechanized crop in the country, the usage of agricultural equipment is more especially tractors, as the primary cultivation operations are led by tractors.

Furthermore, driverless tractors will likely gain popularity in the coming years as they augment farming efficiency compared to other tractors. The Ministry of Agriculture, Forestry, and Fisheries (Japan) is planning to reduce rice production costs by developing technologies like autonomous tractors. Thus, government support pushes driverless tractors, thereby increasing the tractor's sales in the forecast period.



Japan Agricultural Machinery Market Competitor Analysis

The agriculture machinery market in Japan is fragmented, with significant players holding a small share. These companies follow strategies such as new product launches and extensive promotions to increase their sales. The Japanese agricultural machinery industry includes active domestic players, like Deere & Company, Mitsubishi Agricultural Machinery Co. Ltd, Yanmar Co. Ltd, Iseki Co. Ltd, and Kubota Corporation.

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Table of Contents

1 INTRODUCTION
1.1 Market Definition and Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Tractors
5.1.1.1 Horse Power
5.1.1.1.1 Below 20HP
5.1.1.1.2 21 - 30 HP
5.1.1.1.3 31 - 50 HP
5.1.1.1.4 Above 50 HP
5.1.1.2 Type
5.1.1.2.1 Utility Tractor
5.1.1.2.2 Row Crop Tractor
5.1.1.2.3 Compact Utility Tractor
5.1.1.2.4 Other Types
5.1.2 Ploughing and Cultivating Machinery
5.1.2.1 Ploughs
5.1.2.2 Harrows
5.1.2.3 Cultivators and Tillers
5.1.2.4 Other Plowing and Cultivating Machinery
5.1.3 Planting Machinery
5.1.3.1 Seed Drills
5.1.3.2 Planters
5.1.3.3 Spreaders
5.1.3.4 Other Planting Machinery
5.1.4 Harvesting Machinery
5.1.4.1 Mowers
5.1.4.2 Balers
5.1.4.3 Other Harvesting Machinery
5.1.5 Haying Machinery
5.1.6 Irrigation Machinery
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Agrale
6.3.2 Messey Ferguson (AGCO)
6.3.3 Deere and Company
6.3.4 AGCO Corp.
6.3.5 CNH Industrial NV
6.3.6 Kukje Machinery Company Limited
6.3.7 Kubota Tractor Corp.
6.3.8 Mahindra & Mahindra Ltd
6.3.9 Yanmar Company Limited
6.3.10 Kubota Corporation
6.3.11 Netafim Limited
7 MARKET OPPORTUNITIES AND FUTURE TRENDS

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Agrale
  • Messey Ferguson (AGCO)
  • Deere and Company
  • AGCO Corp.
  • CNH Industrial NV
  • Kukje Machinery Company Limited
  • Kubota Tractor Corp.
  • Mahindra & Mahindra Ltd
  • Yanmar Company Limited
  • Kubota Corporation
  • Netafim Limited

Methodology

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