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Market Research And Analysis Of The Russian Sausage Market Product Image

Market Research And Analysis Of The Russian Sausage Market

  • Published: March 2007
  • Region: World
  • 148 Pages
  • SBS Analitics, Ltd

The purpose of the research: Russian sausage market analysis.

Method of the research – desk research

Target auditory:

- Investors on the sausage market;
- Producers ;
- Retailers and wholesalers;
- Consulting, marketing and advertising agencies

The report contains detailed research on the Russian sausage market. It shows that the saturation rate of the sausage market and the competition rate are close to maximum. Information on the sausage brands is given as well.

The research also provides information about the rate of competition on the market, investment attractiveness and creation of own sources of raw materials, that is very accurate in the present situation with quota on import raw materials.

Information on import and export of the Product are given consideration. The fact that imported products were almost totally replaced by native products was marked out.

The research presents competition analysis of the first-rate producers, main distributors and the largest retail chains.

The forecast of the further market development is examined.

Introduction
Methodological part
Type of the research
Object of the research
Purpose and targets of the research
Geography of the research
Period of the research execution
Methods of data acquisition
Macroeconomic factors influencing the Market
Industry description
Meat and meat foods market
Market segmentation
Market size and capacity
Market growth rates
Tendencies of the Market
Meat union of Russia
Influencing markets description
Pork market
Poultry market
Beef market
Adjoining market description
Sausage packing market
Segmentation and structure of the market: main kinds of the product
Product definition
Product segmentation: basic names
Product segmentation: product range
Product segmentation: production or consumption technology Product segmentation: packing
Pricing product segmentation
Tendencies in different segments of the Product
Tendencies in the segments of the different types of the Product
Tendencies in technological segments
Tendencies in packing segments
Tendencies in pricing segments
Basic quantitative characteristics of the Market
Size and capacity of the market
Market size in kind
Market capacity in kind
Market growth rates
Seasonal influence on the Market
Distribution structure of the Market
Product movement chain
Brief description of the main segments of the market participants
Producers of the Product
Retail sector
Main principles of the pricing
Production, import and export volume in Russia
Import of the Product
Import volume
Main kinds of the product imported
Main countries-importers
Main companies-importers
Export of the Product
Export volume
Main kinds of the product exported
Main countries-exporters
Main companies-exporters
Relation between export and import
Russian production
Russian production volume
Main Russian companies-producers
Competition analysis
Competition between first-rate producers and distributors of the Product
Main characteristics of the competition
Main producers of the Market. First-rate companies' profiles description
"Mikoyanovsky masorombinat"
Meatprocessing plant "Vegus"
Cherkizovsky MPZ
Meat-packing plant "Klinsky"
"Kolbasny kombinat "Bogatyr"
Meat-packing plant "Velkom"
"Dymovskoye kolbasnoye proizvodstvo"
"MPZ "KampoMos"
"Firma "Mortadel"
"Ostankinsky MPK"
"Tsaritsyno"
Basic comparison characteristic of the first-rate producers
Tendencies in competition between first-rate producers of the Product
Competition between first-rate distributors and wholesalers
Main characteristics of the competition
Main distributors of the Market. First-rate companies profiles' description.
Firm "Kolbasny mir"
Firm "Kolbasov"
"Rosard"
"Vashi Kolbasy"
"Bisness alyans"
"Partner - M"
Basic comparison characteristic of the first-rate distributors and wholesalers
Tendencies in competition between first-rate distributors
Competition between first-rate retailers
Segmentation of the main retail channels
Main characteristics of the competition
Comparison characteristic of the first-rate retailers
Metro Group
Magnit
Pyaterochka
Perekrestok
Ramstor
Comparison characteristic of the first-rate retailers: descriptive characteristics
Tendencies in comppetition between first-rate retailers
Consumer’s analysis
Consumer’s description, estimate of the real and potential market capacity
Consumers’ segmentation with description and quantitative characteristic of the segments
Structure of the Product consumption: kinds and brands of the Product
Activity rate of the Product consumption
Amount of the Product consumed by one consumer per unit time
Structure of the consumers’ awareness of brands and suppliers of the Product
Consumers’ preferences: kinds and brands of the Product or Service
Consumers’ motivation and behaviour when buying the Product or Service
Media-preferences of the consumers
Main tendencies in consumer segment
Summarized conclusions and recommendations
Factors favourable to the Market development
Restrictive factors of the Market/Risk analysis
Investment attractiveness/empty niches in the Market
Tendencies on the Market
Tendencies in the Product range
Tendencies in pricing segments
Tendencies in basic quantitative characteristics of the Market Tendencies in competition
Tendencies in consumer segment
General conclusions of the report

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
Hard Copy A printed copy of the report will be shipped to you.
CD ROM The report will be shipped to you in CD ROM format.
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