- Language: English
- Published: August 2012
- Region: Global
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Chinese Users Warmly Embrace Multimedia Phones
- Published: June 2007
- Region: China
- 29 pages
Multimedia phones are a result of the handset industry's continuous efforts to integrate multiple devices into one. By doing this, handset manufacturers are trying to make mobile phones not only a personal communication center, but also a personal entertainment center.
However, do wireless users really need multimedia capabilities on mobile phones? Can the multimedia functions of current mobile phones meet consumer requirements? And how will usage of multimedia phones affect the related value-added data services market?
To answer these questions, in March 2007 In-Stat conducted an online survey of 733 wireless subscribers in mainland China. The survey panel included both existing and potential users of music phones, camera phones, and video phones.
The survey investigated consumer attitudes toward multimedia capabilities, including music playback, photography, video playback, and broadcast TV receivers. In particular, it surveyed consumer usage and satisfaction levels with music playback and camera functions. It also surveyed consumer willingness to purchase more professional music phones and camera phones and to pay extra for them. Similarly, it surveyed consumer willingness to have video playback and broadcast TV receivers and to pay extra for these functions and for related services such as video-on-demand and broadcast TV programming.
Multimedia Capabilities of Respondent Mobile Phones
Music & Camera
Interest in Enhanced Functions
Willingness to Pay for Enhanced Functions
Video & TV
Interest in Functions
Willingness to Pay for Functions
Payment for Services
Storage & Connections
Related In-Stat Reports
List of Figures
Figure 1. Respondent Ages
Figure 2. Respondent Education
Figure 3. Respondent Monthly Income (US$)
Figure 4. Respondent Carriers
Figure 5. Respondent Attitudes to New Technolog
Figure 6. Respondent Income and Attitudes to New Technology (US$)
Figure 7. Handset Replacement Plans and Attitudes to New Technology
Figure 8. Multimedia Capabilities of Respondent Mobile Phones
Figure 9. Does Your Mobile Phone Play MP3 Music Files?
Figure 10. Does Your Mobile Phone Have a Camera?
Figure 11. Does Your Mobile Phone Play Video?
Figure 12. Have You Uploaded MP3 Files to Your Mobile Phone?
Figure 13. How Often Do You Listen to Music on Your Mobile Phone?
Figure 14. How Often Do You Use Your Phone?s Camera?
Figure 15. What Do You Do With the Photos You Take?
Figure 16. Existing User Satisfaction With Music and Camera Functions
Figure 17. Existing User Interest in More Professional Camera Phones and Music Phones
Figure 18. How Much Extra Would You Pay for a Professional Music Phone or Camera Phone (US$)?
Figure 19. Potential User Attitudes to Purchase of Music Phones
Figure 20. Reasons Cited for Not Buying a Camera Phone
Figure 21. When Will You Replace Your Mobile Phone, and Will You Purchase a Camera or Music Phone?
Figure 22. Respondent Preferred Mobile Phone Video Content
Figure 23. Mobile User Interest in Broadcast TV and Video Playing
Figure 24. How Much Are You Willing to Pay for Video Function (US$)?
Figure 25. How Much Are You Willing to Pay for a Broadcast TV Receiver (US$)?
Figure 26. Interest in Video-on-Demand for Users of Video- and Non-Video-Playing Phone
Figure 27. Preferred Monthly Payment for VOD and Broadcast TV Service (US$)
Figure 28. Mobile Phone Owner Interest in Removable Memory Card
Figure 29. Required Storage Capacity for Multimedia Phone
Figure 30. Required Storage of Music-Phone by User Number of MP3 Downloads
Figure 31. Connections Required in Next Mobile Phone