Saunas & Solariums in the UK - Industry Market Research Report

Out of Steam: Industry Revenue is Set to Plunge Dramatically in 2020-21 Amid Forced Establishment Closures

Revenue is expected to contract at a compound annual rate of 2.5% through 2022-23 to £534 million. Tourists are vital customers, especially for spa hotels. The depreciation of the pound following the EU referendum encouraged an influx of international tourists to the UK since travelling to the UK became cheaper. Tourism plummeted in 2020-21 as borders closed during the COVID-19 outbreak, and spas were forced to close their doors to the public during lockdowns. Revenue plunged by 21.9% during the year, and profit dove. Recovery has been strong since, with revenue growing by 8.7% in 2021-22 and 3.2% in 2022-23. Many businesses used closures to upgrade and refurbish facilities to boost profit once they reopened. A recession and inflationary crisis are damaging consumer confidence in 2022-23, discouraging spending on spa packages.

This industry includes the activities of Turkish baths, saunas and steam baths, solariums, slimming salons and massage salons. The industry excludes medical massage and therapy and the operation of health and fitness centres.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.