North America Sustainable Athleisure Market By Type (Mass and Premium), By Product (Shirt, Yoga Pant, Leggings, Shorts and others), By Gender (Women and Men), By Distribution Channel (Offline and Online), By Country, Industry Analysis and Forecast, 2020 - 2026

The North America Sustainable Athleisure Market is expected to witness market growth of 9% CAGR during the forecast period (2020-2026).

Athleisure and activewear categories are increasingly preferred by the high number of customers. In modern times, athleisure has emerged as a buzzword for the fashion industry. This has happened by taking stretchy leggings and neon crop tops out of the gym and into everyday life. Athleisure is not just referred to another trend in the sportswear industry; rather it’s a technologically driven leisure lifestyle that is a result of high health awareness across the globe. Moreover, a cultural change in the workplace results in acceptance to wear T-shirts and yoga pants to the office. This easy standard of clothing has been primarily driven by the high demand among millennial across the US where a major portion of the population utilizes such clothing. India too is evolving fast when it comes to utilizing this trend.

Increasing awareness with respect to physical fitness and personal grooming among millennial, along with rising consumer preferences towards sustainable development, is anticipated to push the product demand throughout the forecast years. Sustainable athleisure is regarded as one of the significant trends in the fashion industry as it includes comfort, style, and functionality. It blends sports fashion, culture, and urban fashion together. In the last few years, increasing awareness about the significance of fitness has caused rising participation in sports and recreational activities.

Consumers are slowly accepting wellness and fitness activities as well as comfortable fashion clothing. Further, workplaces and corporates are widely adopting comfortable casual wear, like sweatpants. Additionally, the rising number of recreational centers and fitness clubs in the workplace motivates employees to accept athleisure items. These factors will increase the demand for sustainable athleisure market over the forecast period.

The demand for a variety of apparel, innovative designs and functionality is boosted by the increasing young generation and working-class population. Manufacturers are introducing new items with durable and high-quality material, which can be utilized in several activities that include yoga, cycling, running, mountain climbing, snowboarding, skiing, sailing, and other sporting activities.

Based on Type, the market is segmented into Mass and Premium. Based on Product, the market is segmented into Shirt, Yoga Pant, Leggings, Shorts and others. Based on Gender, the market is segmented into Women and Men. Based on Distribution Channel, the market is segmented into Offline and Online. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adidas AG, Under Armour, Inc., Hanesbrands, Inc., Vuori, Inc., Pangaia, Outerknown, Fashionable, Inc. (ABLE), Eileen Fisher, Inc., Patagonia, Inc., and Wear Pact, LLC.

Scope of the Study

Market Segments covered in the Report:

By Type

• Mass
• Premium

By Product

• Shirt
• Yoga Pant
• Leggings
• Shorts
• others

By Gender

• Women
• Men

By Distribution Channel

• Offline
• Online

By Country

• US
• Canada
• Mexico
• Rest of North America

Companies Profiled

• Adidas AG
• Under Armour, Inc.
• Hanesbrands, Inc.
• Vuori, Inc.
• Pangaia
• Outerknown
• Fashionable, Inc. (ABLE)
• Eileen Fisher, Inc.
• Patagonia, Inc.
• Wear Pact, LLC

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