Online Vitamin & Supplement Retailing in the UK - Industry Research Report

Healthy demand: Industry revenue is forecast to grow in 2023-24 due to surging health consciousness

The Online Vitamin and Supplement Retailing industry has grown enormously, benefiting from more households with internet access, healthy disposable incomes, and rising health consciousness. Online retailers offer customers a wide range of products, including minerals, herbs, protein bars and vitamin and meal replacement supplements, targeted at health-conscious customers and gym goers seeking to accelerate muscle growth. The UK population's growing interest in health has driven sales of vitamins and supplements, aiding revenue growth. A rising number of existing customers purchase vitamins and supplements from online-only stores that offer discounts and more competitive prices. Revenue is anticipated to rise at a compound annual rate of 13.4% to £1.4 billion over the five years through 2023-24, with an expected growth of 3.8% in 2023-24, when the average profit margin will be 11.8%.

Operators in this industry sell food supplements, including vitamins, minerals, herbs and sports nutrition products, through the internet. The sale of pharmaceuticals, over-the-counter drugs, beauty items, personal care products, and natural or organic foods does not fall under this industry. The industry excludes online platforms such as Amazon that sell vitamins and supplements.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.