Mobile operators seeking killer 3G applications are facing an uphill battle. Actual user demand for current 3G offerings is likely to be quite limited, resulting in significant challenges to create the desired revenue from 3G services.
Current thinking is that users are looking for email access, online gaming, video conferencing and location based services. But is this really what consumers want? Is it what they will pay for? Or is it simply only what can be provided just now?
We have recently completed the industry's first in-depth user analysis on 3G applications and provides a timely perspective on what are the expectations, wants and needs of the mobile user.
This research report provides an understanding of end user needs and segments - which will allow the service provider to create a unique end-to-end strategy that will generate new user revenues as they move to 3G.
Key questions asked to users in this unique 3G Application Research include:
Q1. Mobile People Finder Q2. Navigational Aids - Public Transportation Q3. Navigational Aids - Driving Assistance Q4. Instant Messaging Q5. Video Conferencing Q6. Video Clips On Demand Q7. Music Downloads Q8. Internet Connectivity Q9. Dating & Matchmaking Q10. Gaming 26
Countries Covered Interviews and focus groups were conducted in the markets of: - China - Singapore - Hong Kong - Malaysia
