Asia-Pacific Personal Care Wipes Market Outlook, 2027

An increasing rate of childbirth and a rising population of working women, coupled with modernization in healthcare practices, are the key factors propelling the demand for baby personal care wipes in Asia Pacific. The shift toward a healthy lifestyle and the rising focus on sanitation and the well-being of babies has further driven the demand for personal care wipes in the Asia-Pacific market. Various governments in the region are introducing common public health initiatives that include the promotion of healthy living to improve the quality of life through the prevention of disease. All these factors have increased the use of anti-bacterial personal wipes among the consumers in this country.

The Asia Pacific Personal Care Wipes Market Outlook, 2027 sheds light on the region that has been growing at the highest growth rate. The Asia-Pacific region is a region with tremendous potential. Countries such as China and India have a significant population base. The growing population base, increasing purchasing power, and significant female population base in these countries would drive the demand for personal care wipes. With all supportive factors, the market is likely to grow at a rate of over 7.5% during the forecast period. Moreover, surging demand for natural, chemical-free, and biodegradable personal care wipes is further projected to propel the demand for personal care wipes in the region. The region also has the presence of major personal care wipes manufacturers such as Procter & Gamble, Rockline Industries, Johnson & Johnson, and Edgewell Personal Care.

China is the major market for personal wipes in the Asia-Pacific, followed by Japan and India. The demand for personal wipes is expanding in China due to the rise in concerns related to health and hygiene. From the outset, Covid-19 started in Wuhan (China) in December 2019 and has spread across the globe at an energetic pace. The increasing incidences of infectious diseases causing several health hazards are encouraging the customer to be more inclined towards personal hygiene. The consumer goods industry is one of the major businesses enduring genuine agitating impacts due to the lockdown imposed in various parts of the world.

The baby personal care wipes segment is a vibrant segment, as there is a significant infant population in the region. Exponential growth in the number of potential buyers in India is expected to drive the market. The region’s baby wipes market is likely to cover more than 40% of the market by the year 2027, while the facial wipes segment is to witness an incline in the market share and cover 18% of the region’s market. Apart from maintaining personal and household hygiene, wet tissues and wipes exhibit antibacterial, exfoliating, and moisturizing properties. This has prompted the demand for wipes among health-conscious consumers.

The demand for wipes such as baby wipes has grown considerably over the past few years due to increasing expenditure on baby wipes products. Although the demand for all-purpose cleaning wipes and personal wipes is very high in Australia, consumers are becoming more aware and concerned about the harmful impact of disposable wipes on the environment. The rest of the region includes countries like Singapore, Malaysia, Taiwan, Vietnam, and others. Singapore and Malaysia have developed economies, which are reflected in high spending power for consumers. Consumers are moving toward hygienic personal care products and are also willing to pay higher prices for the same.

Based on the sales channel, the hypermarket and supermarket grew at a historic rate of over 9% in the region, with the easy availability of a wide range of products, access to sample giveaways from the companies, and customers can avail various discounts in these markets. However, the online distribution channels have had robust growth since the latter half of the decade. The segment has gained more popularity post-2021 on account of the COVID-19 outbreak, as this shifted the customer preference towards online buying due to lockdown imposition.

COVID-19 Impacts:

COVID-19 first began in Wuhan (China) in December 2019, and since then it has spread across the globe at a fast pace. The US, India, Spain, Russia, China, Italy, France, and Germany are amongst the worst affected countries in terms of positive cases and reported deaths as of May 2020. COVID-19 has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The overall market breakdown caused by COVID-19 is also affecting the growth of the personal care wipes market due to factory closures, supply chain obstacles, and the global economic downturn.

Major Companies Present In the Market

Edgewell Personal Care Company, Hengan International Group Company Limited, Johnson & Johnson, Kimberly-Clark CorporationPDI International, Rockline Industries, Inc., The Honest Company, The Procter & Gamble Company, Unicharm Corporation.

Considered In the Report

• Geography: Asia-Pacific
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Countries covered:

• China
• Japan
• India
• Australia

Aspects Covered In the Report

• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Product Type (Baby wipes, facial & cosmic wipes, hand & body wipes, flushable wipes)
• Market Share by Sales Channel (Pharmacy & Drug Stores, Hypermarket & Super market, Traditional Retail, Online)
• Market Share by Country

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the personal care wipes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.