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Beer: Global Industry Guide
Datamonitor, April 2009, Pages: 290
The Beer: Global Industry Guide is an essential resource for top-level data and analysis covering the Beer industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industrys prospects, competitive landscape and profiles of the leading companie
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
- The global beer market grew by 1.4% in 2008 to reach a value of $405.9 billion.
- In 2013, the global beer market is forecast to have a value of $441.6 billion, an increase of 8.8% since 2008.
- The global beer market grew by 1.9% in 2008 to reach a volume of 130.8 billion liters.
- In 2013, the global beer market is forecast to have a volume of 145 billion liters, an increase of 10.9% since 2008.
- Standard lager forms the most lucrative sector of the global beer market, with a 53.4% share of the markets value.
- Europe accounts for 48.6% of the global beer markets value.
- Inbev accounts for 13.7% share of the global beer markets volume.
- Supermarkets and hypermarkets form the leading distribution channel, with a 39.9% share of the global beer markets volume.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The beer market consists of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.
For the purpose of this report the Americas comprise of Brazil, Canada, Mexico and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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