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Digital Cameras: The Battle for the Emerging Consumer Market

  • ID: 53638
  • Report
  • January 2002
  • Region: Global
  • 101 Pages
  • Future Image Inc
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This report examines the dynamics of the recently engaged battle for preeminence in the mass consumer market for digital cameras. It includes:

-Description and analysis of the findings of Future Image's survey of 300 digital camera users.
-Extensive interviews with the management of the eight primary players in the market: Canon, Fuji, HP, Kodak, Minolta, Nikon, Olympus, Sony.
-Independent testing and reviews of the product lines of each of these manufacturers.
-Future Image's assessment and outlook of the competitive prospects for each.
-Complete specifications of each manufacturer's product line, presented individually and in comparative tables.
Note: Product cover images may vary from those shown
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Industry Overview

Evolution and Revolution
As One Market Declines
Another Emerges
Mass Market Needs
Digital Camera Benefits
Current Mass-Market Sales
The Players
Beyond Resolution — Redefining Competition
Consumer Issues
Let The Games Begin
User Survey: Imaging Enthusiasts

First camera resolution
Current camera resolution
Minimum required resolution
Desired resolution
Inkjet prints made
Inkjet prints made, 2MP
Inkjet prints made, 3MP
Inkjet prints made, 4MP
Inkjet prints made, 8x10 satisfaction
Silver Halide prints made, 2MP
Silver Halide prints made, 3MP
Silver Halide prints made, 4MP
Silver Halide prints made, 8x10 satisfaction
Feature Importance Ratings
Purchasing and Recommendations

Canon

Resolution
Optics
Performance
Style and Design
Ease of Use
Market View
Advertising
Recent Models
Entry Level
Enthusiast
Prosumer
Professional

Camera Specification Table
Future Image Forecast

Fuji

Entry-Level Marketing
Resolution
Optics
Style and Design
Performance
Advertising
Recent Models
Entry Level
Enthusiast
Prosumer
Professional

Camera Specification Table
Future Image Forecast

HP

Resolution
Optics
Performance.
Connectivity
Style and Design.
Video Capture
Printers, Scanners, and Cameras
Mass Marketing
Recent Models
Entry Level
Enthusiast
Prosumer
Professional

Camera Specification Table
Future Image Forecast

Kodak

Resolution
Performance
Optics
Style and Design
Market View.
Using EasyShare
Recent Models
Entry Level
Professional

Kodak’s Camera Patents
Camera Specification Table
Future Image Forecast

Minolta

Resolution
Optics
Performance
Style and Design
Ease of Use
Upcoming Developments
Market View
Recent Models
Entry Level
Enthusiast
Prosumer

Camera Specification Table
Future Image Forecast

Nikon

Resolution
Optics
Style and Design; Ergonomics
Features and Ease of Use
Performance
Market View
Recent Models
Entry Level
Enthusiast
Prosumer
Professional

Camera Specification Table
Future Image Forecast

Olympus

Competitive Position
Mass Market
Resolution
Image Quality
Optics
Performance
Ease of Use
Price
Recent Models
Entry Level
Enthusiast
Prosumer

Camera Specification Table
Future Image Forecast

Sony

Mass Market
Resolution
Optics
New Features
Syle and Design
Performance
Recent Models
Entry Level
Enthusiast
Prosumer

Camera Specification Table
Future Image Forecast
Digital Camera Specifications
Note: Product cover images may vary from those shown
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- Canon
- Fuji
- HP
- Kodak
- Minolta
- Nikon
- Olympus
- Sony
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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