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U.S. Wireless Service Provider Market Opportunities, Strategies, and Forecasts, 2004 to 2009
WinterGreen Research, Inc., Jan 2004, Pages: 306
Wireless industry consolidation is occurring because it is more efficient to have national coverage. Companies need to have broad coverage to be profitable and to avoid churn. Bundling is a market factor. Companies want to sell customers more than one type of communications solution.
Cingular complemented the AT&T network rather than competing with it. The economies of scale and of eliminating duplication of executives and services people made sense. With Verizon in the picture, there is still intense competition. Voice over IP promises to provide an alternate technology.
The combined Cingular-AT&T Wireless, which will take the Cingular name, will have wireless networks that cover 49 states and will have annual revenue of more than $32 billion. Cingular estimates that the merger will save the combined company $2 billion to $3 billion a year starting in 2006, in part through thousands of layoffs of overlapping positions. U.S. wireless service provider markets consist of server, advertising, subscription services, and online music segments. The equipment segments will grow at a steady pace while the content delivery segments will grow significantly more rapidly.
There are significant growth opportunities in the wireless industry. The U.S. wireless penetration rate continues to climb. With a penetration rate only slightly greater than 50%, a significant source of potential customers is represented in the un-penetrated portion of the U.S. population.It is anticipated that worldwide wireless subscriber penetration for developed countries will reach 92% and for undeveloped countries will be 45%. Prepaid plans are expected to account for virtually all the growth left in the market. Wireless telephones will replace landline narrowband phones to a great extent. Landline services will provide broadband capability.
An opportunity for growth lies in the substitution of wireless for wire line minutes. The wireless share of outbound minutes grew from 11% in 2001 to 15% in 2002 and to 20% in 2003. The wire line to wireless migration is anticipated to continue. U.S. wireless service provider markets at $100 billion in 2003 are expected to reach $188.4 billion by 2009.
Key Topics in this report include:
- U.S. Wireless Service Provider Markets
- U.S. Wireless Service Provider Market Forecasts
- Reasons For Wireless Service Provider Industry Consolidation
- Cingular-At&T Wireless Deal Impact On Other Market Participants
- Wireless Service Market Penetration
- Restructuring The Network For Advanced Multimedia Services
- Consolidation In The Wireless Communications Industry
- Push To Talk Market Definition
- Wireless Industry Trends
- Wireless Networks
- Mobile-To-Mobile Calling
- Third-Generation (3g) Phone Services
- Wireless Data
- Instant Messaging
- Test Voting
- SIP
Companies Profiled in this report include:
- Market Leaders
Cingular/AT&T Wireless
Verizon
Sprint
- Other Market Participants
ALLTEL America Movil
America Online Cable & Wireless
Deutsche Telekom Leap
Nextel Communications NTT Docomo
Qwest SBC
TELUS Mobility U.S. Cellular
Vodaphone Western Wireless
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