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Men's Health in the United States
Mintel, June 2007
The last five years have seen an increasing trend among men toward healthier living and eating, driving booming sales growth in a range of markets. Additionally, marketing for products in personal care and nutritional supplements is becoming increasingly gender-specific. This report takes a closer look at how men approach the topics of diet, exercise, health care, and personal care.
Insights are supported by exclusive consumer research, answering questions such as:
-Are men really eating healthier than before?
-How many men are concerned about grooming and beauty?
-What types of dietary and personal care products do men find interesting?
-At what ages are men most and least health conscious?
-What do men want out of their health club?
-Which ailments draw the most over-the-counter consumers?
-How happy are men with their health insurance?
When and how often do men see their doctors?
-What sources of medical information do men trust most?
This report at responses by various demographic factors, such as age, race/ethnicity, household income, and region, analyzing trends, consumer perspective and usage trends. The exclusive consumer research defines three types of active male consumers:
Very health conscious: These respondents report limiting both the amount and content of food they eat, and engage in three or more workouts of at least 15 minutes per week
Moderately health conscious: These respondents report limiting either the amount or the content of what they eat, and work out one to two times a week
Not health conscious: These respondents report no restrictions to their diet and no physical workouts on a weekly basis
By identifying these groups, this report is able to develop a profile of the average male as he progresses through different life stages. This allows Mintel to make pointed recommendations for health products and services.
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