Contents:

Scope and Themes -What you need to know -Data sources -Abbreviations and terms -Abbreviations -Terms Executive Summary -Health consciousness shifts with phase of life -Aging population will drive continued growth of the men’s health market -Diet and nutrition -Activity and fitness -Health care -Personal care -Future trends -Market forecast Background Factors -Health-driven spending -Figure 1: Market sizes of selected health-related categories, in current prices, 2001-06 -Impact of age -Figure 2: Growth of the U.S. male population, by age, 2002, 2007 & 2012 -Figure 3: Attitudes toward a healthy diet, by age, Jan-Oct 2006 -Figure 4: Average annual health care expenditures of single males, by age, 2004-05 -Health consciousness -Figure 5: Health consciousness segment composition, profile by age, April 2007 -Figure 6: Health consciousness segment composition, profile by household income, April 2007 Diet and Nutrition -Introduction -Figure 7: Healthier eating habits in males, by age, 2002-06 -Dietary constraints -Figure 8: Self-imposed dietary constraints, by age, April 2007 -Figure 9: Self-imposed dietary constraints, by household income, April 2007 -Reasons to monitor diet -Figure 10: Reasons to watch diet, by age, Jan-Oct 2006 -Non-prescription dieting methods -Figure 11: Non-prescription dieting methods used, by age, Jan-Oct 2006 -Types of foods bought by dieters -Figure 12: Types of foods bought by dieters, by age, Jan-Oct 2006 -Fast food -Figure 13: Attitudes toward fast food, by race/ethnicity, Jan-Oct 2006 -Figure 14: Frequency of visits to fast food restaurants, by age and race/ethnicity, Jan-Oct 2006 -Figure 15: Attitudes toward fast food by black respondents, by age, Jan-Oct 2006 -Figure 16: Attitudes toward fast food, by household income, Jan-Oct 2006 -Segmentation by health consciousness -Figure 17: Interest in dietary and nutritional products and services, by level of health consciousness, April 2007 Activity and Fitness -Introduction -Frequency of physical workouts -Figure 18: Frequency of physical workouts, by age, April 2007 -Figure 19: Frequency of physical workouts, by household income, April 2007 -Attitudes toward physical activity -Figure 20: Attitudes toward exercise, by age, Jan-Oct 2006 -Fitness activities -Figure 21: Fitness activities, by age, Jan-Oct 2006 -Attitudes toward health and fitness clubs -Figure 22: Attitudes toward fitness clubs, April 2007 -Reasons not to join a gym -Figure 23: Reasons not to join a gym, March 2006 -Fitness products and services -Figure 24: Interest in fitness products and services, by level of health consciousness, April 2007 Health Care -Health insurance -Figure 25: Average annual expenditure of single males on health insurance, at current and constant prices, 2000-05 -Figure 26: Graph: Indexed Average annual expenditure of single males on health care and health insurance, 2000-05 -Types of health insurance -Figure 27: Types of health insurance carried, April 2007 -Last physical exam -Figure 28: Most recent physical exam, by age, April 2007 -Customer satisfaction -Figure 29: Degree of satisfaction with health insurance, April 2007 -Figure 30: Degree of satisfaction with health insuirance by type of insurance -Sources of information -Figure 31: Trusted sources of information on healthcare, by level of health consciousness, April 2007 -Segmentation by health consciousness -Figure 32: Types of health insurance carried, by level of health consciousness, April 2007 -Figure 33: Most recent physical exam, by level of health consciousness, April 2007 -Figure 34: Trusted sources of information, by level of health consciousness, April 2007 -Vitamins and drugs -Figure 35: Average annual expenditure of single males on pharmaceutical drugs, at current and constant prices, 2000-05 -Use of pharmaceutical remedies -Figure 36: Use of pharmaceutical remedies, by age, Jan-Oct 2006 -Use of vitamin and mineral supplements -Figure 37: Use of vitamin and mineral supplements, by type of vitamin/mineral, by age, Jan-Oct 2006 -Use of cold/allergy/sinus remedies -Figure 38: Use of cold/allergy/sinus remedies, by age, Jan-Oct 2006 -Most common ailments -Figure 39: Most common ailments, by age, Jan-Oct 2006 -Figure 40: use of non-prescription products for key ailments, by age, Jan-Oct 2006 Personal Care -Introduction -Figure 41: Average annual expenditure of single males on personal care products and services, at current and constant prices, 2000-05 -Use of common personal care products -Figure 42: Use of common personal care products, by age, Jan-Oct 2006 -Figure 43: Use of common personal care products, by race/ethnicity, Jan-Oct 2006 -Specific formulations of moisturizers, creams, or lotions used -Figure 44: Formulations of moisturizers, creams, and lotions used, by race/ethnicity, Jan-Oct 2006 -Figure 45: Types of facial care products used, by race/ethnicity, Jan-Oct 2006 -Figure 46: Formulations of facial care products used, by race/ethnicity, Jan-Oct 2006 -Attitudes toward personal care products -Figure 47: Attitudes toward health and personal care spending, by younger men, by race/ethnicity, Jan-Oct 2006 -Figure 48: Attitudes toward antiperspirant/deodorant pricing, by race/ethnicity, December 2006 -Figure 49: attitudes toward antiperspirant/deodorant, by race/ethnicity, December 2006 -Attitudes toward personal grooming -Figure 50: Attitudes toward grooming, by race/ethnicity, April 2007 -Interest in personal care by health consciousness -Figure 51: Attitudes toward grooming, by level of health consciousness, April 2007 -Figure 52: Interest in personal care products and services, by level of health consciousness, April 2007 Future and Forecast -Future trends -Aging boomers will justify separate marketing -Figure 53: Growth of the U.S. male population, by age, 2007 & 2012 -Nutraceuticals for men only -Multivitamins -Prostate cancer prevention -Sexual health and erectile dysfunction (ED) -Men’s health legislation Market forecast -Health insurance -Figure 54: Forecast of U.S. average annual expenditure of single males on health insurance, at current and constant prices, 2005-10 -Pharmaceutical drugs -Figure 55: Forecast of U.S. average annual expenditure of single males on pharmaceutical drugs, at current and constant prices, 2005-10 -Personal care products and services -Figure 56: Forecast of U.S. average annual expenditure of single males on personal care products and services, at current and constant prices, 2005-10 -Forecast factors