Mobile Messaging Business and Technology
Mind Commerce LLC, August 2007, Pages: 93
This publication provides the reader an excellent overview of the current state of mobile messaging from a business perspective including challenges, opportunities and trends such as message volume and revenue. Coverage includes MMS challenges for mobile operators such as content adaptation, bulk messaging, handset configuration, and WAP push. Emerging market opportunities including mobile marketing and unified messaging (UM) are also evaluated. Select vendors and service providers in the space are classified by category including Equipment Vendor Providers, Independent Solution Vendors (ISV), Systems Integrators and Consultants with reference examples for each category. Some content based applications are referenced including SMS, MMS, and IVR based applications and content.
This publication also provides the reader with an understanding of both basic and more advanced technical details of mobile messaging functionality. Coverage includes basic messaging architecture, protocols, addressing, routing, message flows, billing, and functionality including Short Message Service (SMS), Enhanced Message Service (EMS), and Multimedia Message Service (MMS). More advanced topics are also addressed including SMS spoofing, Digital Rights Management (DRM), Unified Messaging (UM), and MMS interoperability. The publication also compares and contrasts SMS vs. MMS vs. e-mail are MMS vs. Instant Messaging (IM).
Target Audience
-Mobile VAS Equipment Vendors, Independent Solution Providers, System Integrators and related professional services companies
-Personnel responsible for mobile messaging, Value-added Services (VAS), Sales and Marketing and personnel responsible for growth of ARPU
-Providers of VAS applications such as televoting and mass calling events
-Technical target audience comprises system architects, technical consultants, and industry analysts
Key Questions Answered
-Business aspects of messaging
-Uses and benefits of SMS including everyday application usage
-MMS business challenges
-Companies offering VAS solution
-Existing VAS applications and billing integration
-Emerging applications such as mobile marketing and unified messaging
-Selection criteria for MMS selection in network
-Content based applications and integration
-Comparison between SMS, MMS, and e-mail
-Comparison between MMS and IM
Technical overview of SMS including:
-Architecture
-Protocols
-Billing
-Addressing, routing and message flows in GSM and CDMA networks
-Message security
-SMSC failure conditions
-SMS spoofing
-Technical overview of MMS including:
-MMS reference architecture
-Application Layer: MIME, xhtml, and SOAP
-Interface evaluation: MM1, MM4, MM7, and MM8
-MMS Gateway evaluation
-Selection criteria for MMSC
-MMS interoperability
1. Value-added Service- Introduction 5
2. Target Audience 6
3. SMS 7
4. SMS-Business Growth 8
5. SMS-Benefits 14
6. SMS-Applications of SMS on daily basis 16
7. SMS-Technical Overview 17
8. SMS-Detailed Description 22
9. Address Translation in SMSC 25
10. SMSC Failure 26
11. SMS Protocols and protocol architecture 27
12. Source and Destination Addressing 35
13. Security for SMSC as ESME connection with SMSC 38
1) Leased Line 38
2) Secure Transport Layer38
3) VPN connectivity 38
4) Secure Tunnel39
14. SMS-Call Flows in both GSM and IS-41 41
15. SMS Spoofing and Flooding 45
16. SMS Billing 46
1) Post Paid Billing 46
2) Pre Paid Billing 47
17. Enhanced Messaging Service 48
18. Multimedia Messaging System 50
19. Comparison between MMS, E-mail and SMS 52
20. MMS-Business Challenge 53
21. MMS-Technical Overview 55
Interaction functionality 55
1) Client side responsiveness 55
2) Local resource interaction 56
MMS Addressing 56
MMS Components 57
MMS User Agent 57
MMS Server57
22. Application layer 61
1) MIME 61
MIME Header Fields 61
a) MIME-Version 61
b) Content-Type 61
Content-Transfer-Encoding 61
2) XHTML MOBILE PROFILE 62
The XHTML Mobile Profile 1.2 Document Type 63
3) SOAP 63
SOAP overall process 64
· Client side 64
· Server side 64
· Client side 65
23. MMS Reference Architecture 66
1) MM1 Mobile - IMAP (M-IMAP)67
2) MM4 Stage 3 Inter-carrier Interworking 68
3) MM7 MMS Relay Server69
4) MM8 MMS Charging 70
24. MMS Gateway 71
25. Comparison between MMS and Instant Messenger Services 73
26. Digital Rights Management 75
1) Basic Pull Model75
2) Push of DRM Content75
27. Selection Criteria for MMSC 76
28. MMS Interoperability issues 77
29. MMS challenges for Operators 78
30. Mobile Marketing 79
31. Unified Messaging Service 81
32. Unified Messaging Service-Business Challenge 84
33. Unified Messaging Service-Technical Overview 85
34. Companies in Messaging space 88
35. Some Content based applications 89
36. Summary 90
37. References 91
38. Acronyms 92
Customers who bought this item also bought
All rights reserved. © Copyright 2013 Research and Markets WWW6
Terms and Conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster Affiliate Network
