Mrs
Dr
Miss
Ms
Prof
Printer Friendly
Printed from http://www.researchandmarkets.com/reports/543890
Mobile Messaging Business and Technology
Description:
This publication provides the reader an excellent overview of the current state of mobile messaging from a business perspective including challenges, opportunities and trends such as message volume and revenue. Coverage includes MMS challenges for mobile operators such as content adaptation, bulk messaging, handset configuration, and WAP push. Emerging market opportunities including mobile marketing and unified messaging (UM) are also evaluated. Select vendors and service providers in the space are classified by category including Equipment Vendor Providers, Independent Solution Vendors (ISV), Systems Integrators and Consultants with reference examples for each category. Some content based applications are referenced including SMS, MMS, and IVR based applications and content.
This publication also provides the reader with an understanding of both basic and more advanced technical details of mobile messaging functionality. Coverage includes basic messaging architecture, protocols, addressing, routing, message flows, billing, and functionality including Short Message Service (SMS), Enhanced Message Service (EMS), and Multimedia Message Service (MMS). More advanced topics are also addressed including SMS spoofing, Digital Rights Management (DRM), Unified Messaging (UM), and MMS interoperability. The publication also compares and contrasts SMS vs. MMS vs. e-mail are MMS vs. Instant Messaging (IM).
Target Audience
-Mobile VAS Equipment Vendors, Independent Solution Providers, System Integrators and related professional services companies
-Personnel responsible for mobile messaging, Value-added Services (VAS), Sales and Marketing and personnel responsible for growth of ARPU
-Providers of VAS applications such as televoting and mass calling events
-Technical target audience comprises system architects, technical consultants, and industry analysts
Key Questions Answered
-Business aspects of messaging
-Uses and benefits of SMS including everyday application usage
-MMS business challenges
-Companies offering VAS solution
-Existing VAS applications and billing integration
-Emerging applications such as mobile marketing and unified messaging
-Selection criteria for MMS selection in network
-Content based applications and integration
-Comparison between SMS, MMS, and e-mail
-Comparison between MMS and IM
Technical overview of SMS including:
-Architecture
-Protocols
-Billing
-Addressing, routing and message flows in GSM and CDMA networks
-Message security
-SMSC failure conditions
-SMS spoofing
-Technical overview of MMS including:
-MMS reference architecture
-Application Layer: MIME, xhtml, and SOAP
-Interface evaluation: MM1, MM4, MM7, and MM8
-MMS Gateway evaluation
-Selection criteria for MMSC
-MMS interoperability
This publication also provides the reader with an understanding of both basic and more advanced technical details of mobile messaging functionality. Coverage includes basic messaging architecture, protocols, addressing, routing, message flows, billing, and functionality including Short Message Service (SMS), Enhanced Message Service (EMS), and Multimedia Message Service (MMS). More advanced topics are also addressed including SMS spoofing, Digital Rights Management (DRM), Unified Messaging (UM), and MMS interoperability. The publication also compares and contrasts SMS vs. MMS vs. e-mail are MMS vs. Instant Messaging (IM).
Target Audience
-Mobile VAS Equipment Vendors, Independent Solution Providers, System Integrators and related professional services companies
-Personnel responsible for mobile messaging, Value-added Services (VAS), Sales and Marketing and personnel responsible for growth of ARPU
-Providers of VAS applications such as televoting and mass calling events
-Technical target audience comprises system architects, technical consultants, and industry analysts
Key Questions Answered
-Business aspects of messaging
-Uses and benefits of SMS including everyday application usage
-MMS business challenges
-Companies offering VAS solution
-Existing VAS applications and billing integration
-Emerging applications such as mobile marketing and unified messaging
-Selection criteria for MMS selection in network
-Content based applications and integration
-Comparison between SMS, MMS, and e-mail
-Comparison between MMS and IM
Technical overview of SMS including:
-Architecture
-Protocols
-Billing
-Addressing, routing and message flows in GSM and CDMA networks
-Message security
-SMSC failure conditions
-SMS spoofing
-Technical overview of MMS including:
-MMS reference architecture
-Application Layer: MIME, xhtml, and SOAP
-Interface evaluation: MM1, MM4, MM7, and MM8
-MMS Gateway evaluation
-Selection criteria for MMSC
-MMS interoperability
Contents:
1. Value-added Service- Introduction 5
2. Target Audience 6
3. SMS 7
4. SMS-Business Growth 8
5. SMS-Benefits 14
6. SMS-Applications of SMS on daily basis 16
7. SMS-Technical Overview 17
8. SMS-Detailed Description 22
9. Address Translation in SMSC 25
10. SMSC Failure 26
11. SMS Protocols and protocol architecture 27
12. Source and Destination Addressing 35
13. Security for SMSC as ESME connection with SMSC 38
1) Leased Line 38
2) Secure Transport Layer38
3) VPN connectivity 38
4) Secure Tunnel39
14. SMS-Call Flows in both GSM and IS-41 41
15. SMS Spoofing and Flooding 45
16. SMS Billing 46
1) Post Paid Billing 46
2) Pre Paid Billing 47
17. Enhanced Messaging Service 48
18. Multimedia Messaging System 50
19. Comparison between MMS, E-mail and SMS 52
20. MMS-Business Challenge 53
21. MMS-Technical Overview 55
Interaction functionality 55
1) Client side responsiveness 55
2) Local resource interaction 56
MMS Addressing 56
MMS Components 57
MMS User Agent 57
MMS Server57
22. Application layer 61
1) MIME 61
MIME Header Fields 61
a) MIME-Version 61
b) Content-Type 61
Content-Transfer-Encoding 61
2) XHTML MOBILE PROFILE 62
The XHTML Mobile Profile 1.2 Document Type 63
3) SOAP 63
SOAP overall process 64
· Client side 64
· Server side 64
· Client side 65
23. MMS Reference Architecture 66
1) MM1 Mobile - IMAP (M-IMAP)67
2) MM4 Stage 3 Inter-carrier Interworking 68
3) MM7 MMS Relay Server69
4) MM8 MMS Charging 70
24. MMS Gateway 71
25. Comparison between MMS and Instant Messenger Services 73
26. Digital Rights Management 75
1) Basic Pull Model75
2) Push of DRM Content75
27. Selection Criteria for MMSC 76
28. MMS Interoperability issues 77
29. MMS challenges for Operators 78
30. Mobile Marketing 79
31. Unified Messaging Service 81
32. Unified Messaging Service-Business Challenge 84
33. Unified Messaging Service-Technical Overview 85
34. Companies in Messaging space 88
35. Some Content based applications 89
36. Summary 90
37. References 91
38. Acronyms 92
2. Target Audience 6
3. SMS 7
4. SMS-Business Growth 8
5. SMS-Benefits 14
6. SMS-Applications of SMS on daily basis 16
7. SMS-Technical Overview 17
8. SMS-Detailed Description 22
9. Address Translation in SMSC 25
10. SMSC Failure 26
11. SMS Protocols and protocol architecture 27
12. Source and Destination Addressing 35
13. Security for SMSC as ESME connection with SMSC 38
1) Leased Line 38
2) Secure Transport Layer38
3) VPN connectivity 38
4) Secure Tunnel39
14. SMS-Call Flows in both GSM and IS-41 41
15. SMS Spoofing and Flooding 45
16. SMS Billing 46
1) Post Paid Billing 46
2) Pre Paid Billing 47
17. Enhanced Messaging Service 48
18. Multimedia Messaging System 50
19. Comparison between MMS, E-mail and SMS 52
20. MMS-Business Challenge 53
21. MMS-Technical Overview 55
Interaction functionality 55
1) Client side responsiveness 55
2) Local resource interaction 56
MMS Addressing 56
MMS Components 57
MMS User Agent 57
MMS Server57
22. Application layer 61
1) MIME 61
MIME Header Fields 61
a) MIME-Version 61
b) Content-Type 61
Content-Transfer-Encoding 61
2) XHTML MOBILE PROFILE 62
The XHTML Mobile Profile 1.2 Document Type 63
3) SOAP 63
SOAP overall process 64
· Client side 64
· Server side 64
· Client side 65
23. MMS Reference Architecture 66
1) MM1 Mobile - IMAP (M-IMAP)67
2) MM4 Stage 3 Inter-carrier Interworking 68
3) MM7 MMS Relay Server69
4) MM8 MMS Charging 70
24. MMS Gateway 71
25. Comparison between MMS and Instant Messenger Services 73
26. Digital Rights Management 75
1) Basic Pull Model75
2) Push of DRM Content75
27. Selection Criteria for MMSC 76
28. MMS Interoperability issues 77
29. MMS challenges for Operators 78
30. Mobile Marketing 79
31. Unified Messaging Service 81
32. Unified Messaging Service-Business Challenge 84
33. Unified Messaging Service-Technical Overview 85
34. Companies in Messaging space 88
35. Some Content based applications 89
36. Summary 90
37. References 91
38. Acronyms 92
Ordering:
Order Online - visit http://www.researchandmarkets.com/reports/1582661
Order by Fax - using the order form below
Order By Post - print the order form below and send to
Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.
Page 1 of 2
Printed Wednesday, May 22, 2013
11:25:42 AM
11:25:42 AM
Fax order form
To place a fax order simply print this form, fill in and fax the completed form to the number below. If you have any questions please email help@researchandmarkets.net
Order information
Please verify that the product information is correct and select the format you require.
Product name
Mobile Messaging Business and Technology
Web Address
http://www.researchandmarkets.com/reports/543890
Office Code
OC8DIQSPNNNQSQ
Report Formats
Please enter the quantity of the report format you require.
| Format | Quantity | Price | Electronic (PDF) - Single User |
|
EURO€ 227.00 |
|---|---|---|
| Electronic (PDF) - Enterprisewide |
|
EURO€ 765.00 |
Contact information
Please enter all the information below in block capitals.
Title:
Mr
Mrs
Dr
Miss
Ms
Prof
Mrs
Dr
Miss
Ms
Prof
First Name:
Last Name:
Email Address:
Job Title:
Organisation:
Address:
City:
Postal / Zip Code:
Country:
Phone Number:
Fax Number:
Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)
Page 2 of 2
Printed Wednesday, May 22, 2013
11:25:42 AM
11:25:42 AM
Payment information
Please indicate the payment method you would like to use by selecting the appropriate box.
Pay by Credit Card:
American Express
Diners Club
Master Card
Visa
Cardholder's Name:
Cardholder's Signature:
Expiry Date:
/
Card Number:
CVV Security Code:
Issue date:
/ (Diners Club only)
Pay by Check:
Please post the check, accompanied by this form, to:
Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.
Pay by Wire Transfer:
Please transfer funds to:
Account Number:
83313083
Sort Code:
98-53-30
Swift Code:
ULSBIE2D
IBAN Number:
IE78ULSB98533083313083
Bank Address:
Ulster Bank,
27-35 Main Street
Blackrock,
Co. Dublin
Ireland.
27-35 Main Street
Blackrock,
Co. Dublin
Ireland.
If you have a Marketing Code please enter it below:
Marketing Code:
Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp