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Mobilize Me!: A New Vision of Selling and Marketing Mobile Business Applications
Compass Intelligence, July 2007, Pages: 7
This iDRD (Insight-based Data-Rich Deliverable) is part of the Mobile Business Applications market and subscription. This insight discusses and analyzes selling and marketing techniques for mobile business applications, and introduces the concept of “Dynamic Customer Management.”
Mobile Applications consists of business expenditures on mobile and wireless-based custom-coded and packaged applications, including productivity, Enterprise Resource Planning, Email, CRM and security applications. Hosted or rented applications do not fall in this category of IT spending, but are considered 'Outsourcing & 3rd Party Services.' The Expert Guide for this DRD is Kneko Burney.
Sources: Our segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics, are built using multiple sources, including our proprietary research. These sources include, but are not limited to:
- Secondary research
- Government data and statistics (e.g. department of commerce, federal communication commission, bureau of labour statistics and us census bureau
- Primary research
- Vendor-based research
- In-depth interviews with key decision-makers (where relevant)
We select data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.
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