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Disruptive Technology And Local Media
Borrell Associates Inc, July 2007
We have released a condensed public version of this industry-exclusive report from 2002. Written in partnership with Professor Clark Gilbert of Harvard Business School, it explains why traditional media companies should adjust their organizational models as to properly embrace Internet opportunity. However, many still have not. We now forecast that the newspaper industry will experience a $1 billion annualized net loss despite their gains on the Internet.
The response of many local media outlets continues to be counterproductive. Even given smart management and a high degree of awareness, no company has been able to achieve new net gain by tackling a disruptive technology with an integrated management approach. With the right approach however, opportunities for growth abound. If your media company is struggling with revenue losses you will find this report a must read.
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