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Viewing report
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Fine Dining At-Home
Datamonitor, Feb 2004, Pages: 76
Introduction
Fine dining at-home will become a valuable market if industry players can respond to new consumer demands for quality and convenience. Growing disposable income coupled with changing restaurant trends and the greater availability of exotic and high quality ingredients could combine with manufacturer and retailer actions to create a US and European market worth €130 billion by 2008.
Scope
Detailed analysis of the demographic and social consumer trends which are creating demand for fine dining at-home.
In-depth insight into the needs of different motivational consumer groups, consumer attitudes to fine dining at-home and barriers to participation.
Examination of new on-trend products to highlight how manufacturers and retailers can target their efforts.
Analysis of market sizes, consumer spending and growth opportunities in France, Germany, Italy, The Netherlands, Spain, Sweden, the UK and the US.
Report Highlights
Consumers are moved to invest time, energy and money in fine dining by the desire to explore new cuisines. This motivation is about expanding one’s personal knowledge, mastering new skills and learning about new cuisines. Manufacturers and retailers can capitalize on this by offering education and support to consumers.
The trend in restaurants towards more simple home-based food, less pretentious presentation and more informal ambience is encouraging consumers to believe that they can duplicate the experience at home. At the same time, some consumers are becoming disenchanted with restaurants, as they can rush customers through meals and offer little privacy.
Today's consumers pursue better quality of life through better eating. For example, the Slow Food movement which emphasizes not only the importance of high quality ingredients but also the importance of fine dining in making life enjoyable, now has over 60,000 members across Europe.
Reasons to Purchase
Boost sales in the mass market by creating the right products for new fine dining at-home consumers.
Increase the spending of your fine dining at-home consumers by encouraging experimentation and exploration.
Develop the market by exploiting synergies between fine dining and consumers' need to celebrate special occasions.
Region: France, Germany, Italy, The Netherlands, Spain, Sweden, the UK and the US
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