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Natural & Fresh Food and Drinks 2003
Datamonitor, Feb 2004, Pages: 85
Introduction
Consumers, in seeking to lead healthy lifestyles, have consequently become increasingly skeptical about mass production techniques, food safety issues and their nutritional intake. The appeal of fresh and particularly natural products, with their implied product safety and wellness associations, is driving the consumer interest, and product sales.
Scope
Analysis of consumer trends in natural and fresh food and drinks, drawing on The Consumer Insight survey and market data expertise
Analysis of natural, fresh and organic market values and growth rates. Consumer profiles are also analyzed
Detailed Action Points pinpoint how to devise effective marketing strategies that appeal to both buyers and non-buyers of natural and fresh products
Data includes detailed analysis eight leading country markets from 2002-2007: US, France, Germany, Italy, The Netherlands, Spain, Sweden and the UK
Report Highlights
The European natural food and drinks market will surpass the $22bn mark by 2007. In the US, the natural food and drinks market is more developed, and is expected to surpass $27.5bn by 2007. Growth in both the US and European natural products market will be driven by the organic products sub-segment.
As well as exploring in detail trends in consumer attitudes towards foods and drinks, analysis highlights that more consumers are turning to natural products with the number of natural food (including organic) users set to grow from 209m-304m in Europe from 2002-2007. In the US, natural food users will grow from 216m-266m over the same timeframe.
Freshness is a key quality indicator for consumers, representing for many the most important purchase criteria in food and drink purchase choices. Analysis shows that consumers perceive chilled food and drinks as the next best thing to fresh but, contrastingly, do not see frozen foods as offering freshness.
Reasons to Purchase
Exploit market opportunities by spotting trends using our unique market, demographic and attitudinal data and analysis
Understand the consumer attitudes and behaviors that are shaping the growing interest in all things natural and fresh
Boost the success rate of product development and marketing campaigns by understanding the obstacles to market development and how to overcome them
Region: US, France, Germany, Italy, The Netherlands, Spain, Sweden and the UK
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