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The European Cards And Payments Market Outlook: Securing Profit Under Competitive Threat
Business Insights, March 2004, Pages: 106
The financial landscape is changing, making financial institutions recognise the value of the plastic cards market: movements within market structure are being reinforced by regulation changes at both country and European level. The European Cards and Payments Market Outlook is a management report that analyses the cards and payments markets across the UK, Germany, France, Italy and Spain. It provides key data on each of these markets in terms of country comparisons, trends and the major players.
The report details the market from the perspective of card issuers, acquirers and customers. Individual chapters are devoted to the important issues of loyalty and co-branding. The report explains what constitutes a loyalty scheme, how they have developed over time and what the card loyalty landscape currently looks like. It also defines co-branding and demonstrates how co-branding functions from a country specific and European perspective.
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