Analysis of Latin America's supply of Organic Pineapple

CIMS, August 2003, Pages: 18

<BR>The Latin American supply of organic pineapple is extremely dynamic and companies may be observed entering and exiting the market with a good deal of frequency. In order to explore the new niches that are growing rapidly and the high prices for this type of product, some Latin American producers have modified their production systems and adopted organic standards. However, the instability of the demand, certain technical standards, and natural phenomena have caused many companies to abandon this activity.<BR><BR>The CIMS took on the task of identifying and contacting all the companies in the region that are producers, processors and marketers of organic pineapple or that are in transition. These companies received a questionnaire in which they were asked for information about their<BR>company, the product, and the market. With a percentage response of 73%, equivalent to 90% of the Latin American production, the CIMS proceeded to undertake the following analysis, which covers issues such as planted areas, production volumes, means of product merchandising, and the primary target markets, among other issues.<BR><BR>The sector dedicated to producing organic pineapple in Latin America is dominated by companies that collect and market the fruit produced by small producers. Thus, contact was made with 16 companies representing 385 producers, 1,300 hectares (3,200 acres) of cultivation, and production of 12,000 tons annually of certified fruit in the year 2002. The companies in a process of transition represent 121 producers, 565 hectares (1,400 acres) of cultivation, and production of 8,400 tons annually.<BR><BR>Nevertheless, Latin America does not dominate the primary markets and the market for organic pineapple still offers huge potential. It has been proven in many ways that current demand is not satisfied by the existing supply.

III. METHODOLOGY 2<BR>Identifying the Companies 2<BR>Compiling the Information 2<BR>Validation and Quality Control 2<BR><BR>III. GENERAL CHARACTERISTICS 3<BR>Company Type 3<BR>Geographic Distribution 3<BR>The Most Frequently Used Varieties 3<BR>Production Seasonality 4<BR><BR>IV. BACKGROUND 5<BR><BR>V. THE CURRENT SITUATION6<BR>Planted Area 6<BR>Production Volume 7<BR>Merchandising Methods 7<BR>The Target Market 8<BR><BR>VI. THE OUTLOOK FOR THE FUTURE 10<BR>Planted Area 10<BR>Production Volume 10<BR>Marketing Methods 11<BR>Target Market 11<BR><BR>VII. CONCLUSIONS 13<BR>VIII. BIBLIOGRAPHIC REFERENCES 14<BR><BR>IX. APPENDICES 15<BR>APPENDIX I. Instrument Used in Information Collection 15<BR>APPENDIX II. Summary Charts with Information Compiled for Each Country 16<BR>

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