Growth Strategies to Unlock the Safety Benefits of ADAS - Market Research Reports - Research and Markets

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Growth Strategies to Unlock the Safety Benefits of ADAS

Description:

This report analyses the main factors affecting the low market penetration of ADAS systems to date and proposes a number of technical and marketing strategies to drive the safety technologies into the mass market in the future.

The study also highlights the widening gap between EC-funded R&D activities and the actual market adoption. It considers the current imbalance between technological advancement and real-world implementation issues and suggests how this could be improved to ensure that ADAS delivers its true safety benefits to society as a whole.

Contents:

1. Executive summary
1.1 Introduction
1.2 Conclusions

2. Widening gap between technology and consumer demand
2.1 Introduction
2.2 R&D in Europe ~ moving beyond technology
2.3 Future outlook

3. Understanding consumer attitudes towards ADAS
3.1 Introduction
3.2 European consumer surveys ~ stripping away the hype
3.2.1. Quantitative survey
3.2.2. Qualitative study
3.3 Future outlook

4. Strategies for increasing ADAS fitment rates
4.1 Introduction
4.2 Adapting ADAS development for the mass market
4.2.1. Cost-focused design
4.2.2. Consumer-focused design
4.3 Improved marketing of ADAS
4.3.1. Naming and categorisation ADAS applications.
4.3.2. Educating drivers and key stakeholders about ADAS.
4.4 Future outlook

List of figures
Figure 1. Widening gap between ADAS R&D and market
Figure 2. Perceived usefulness of intelligent vehicle systems.
Figure 3. Factors discouraging consumers from ADAS .
Figure 4. Example of low-functionality warning system
Figure 5. Variations in the naming of ADAS systems.

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