This report analyses the main factors affecting the low market penetration of ADAS systems to date and proposes a number of technical and marketing strategies to drive the safety technologies into the mass market in the future.
The study also highlights the widening gap between EC-funded R&D activities and the actual market adoption. It considers the current imbalance between technological advancement and real-world implementation issues and suggests how this could be improved to ensure that ADAS delivers its true safety benefits to society as a whole.
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