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Innovative Consumer Data Tariffs in Europe: Enabling the Mobile Internet


Description: ‘Unlimited’ and flat-rate consumer data tariffs designed specifically for use with handsets are not widely available in Europe at present. However, the popularity of those tariffs that do exist suggests that demand may be strong. This report examines the structure of existing tariffs and demonstrates how they could help operators drive mobile application usage in the future.


Contents: Key messages

Overview of operators’ data tariff strategies

From WAP to mobile web

Pricing and packaging strategy

Bolt-on, capped charges or inclusive data allowance?
Handsets are a crucial part of the package
How unlimited is unlimited?

Flat-rate data tariffs in the UK: a tale of two operators

T-Mobile Web ‘n’ Walk: access only
3 X-Series: weak handset strategy
What happened next?

Impact on multimedia, content and services strategy

Future trends

Table of figures:

Figure 1 Data tariff segmentation
Figure 2 Data tariff comparison in the UK, 2004–2007
Figure 3 Examples of flat-rate data tariffs in Europe
Figure 4 Pros and cons of different tariff structures
Figure 5 Non-voice monthly ARPU, UK, Q1 2006–Q1 2007
Figure 6 3 X-Series structure and pricing
Figure 7 The virtuous circle of flat-rate data"




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